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The Hug, The Handshake and The High-Five


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The Hug, The Handshake and The High-Five

  1. 1. The Hug, The Handshake & The High-Five Social Media Platforms
  2. 2. How’s Social Media Used? Connecting with people, businesses and interests Sharing news, knowledge, opinions and ideas Replacing geographic groups with interest communities
  3. 3. The THREE most important tools in social media YOU YOUR WEBSITE A PLAN
  4. 4. Stick to the Basics Understand available time & cost Know the platforms Know your audience Know yourself
  5. 5. What are the Basics? The Hug, The Handshake and The High-Five
  6. 6. The Hug: Facebook Keeping Business – Business Personal vs. Business Pages Speed vs. Velocity Engagement is One Generation Deep Message Lifetime: One Day
  7. 7. The Hug: Facebook
  8. 8. The Handshake: Twitter 190 million users w/ 65 million tweets per day Speed vs. Velocity Engagement is MANY Generations Deep Message Lifetime: One Hour
  9. 9. The Handshake: Twitter
  10. 10. The High-Five: Location Location-based social media matters to a business About sharing and not about privacy Ability to reward loyalty or individual visits
  11. 11. The High-Five: Location
  12. 12. The High-Five: Location Major Players Foursquare Gowalla SCVNGR Facebook Places (Facebook Deals)
  13. 13. Meet us On THE WEB Meet us in REAL LIFE 1624 Hobbs Dr. | PO Box 491 Delavan, WI 53115 262.725.450 0