Featured snippets are summaries or answers to user search queries that appear in a highlighted box at the top of Google's search results. They aim to directly answer the user's question without requiring them to click a search result. Google introduces featured snippets in 2014 and selects responses from pages it identifies as providing especially relevant information to the query. Rich snippets that include additional structured data like lists, tables, or facts help search engines better understand a page and increase the likelihood of it being featured in response to a query.

1. Featured Snippet

3. In recent years Google has been adding more and more
information to the search results, aside from the organic search
results, in order to improve the search experience.
What is Featured Snippet?
In January 2014 Google introduces the Featured Snippet format.
Featured Snippet is the selected search results that are featured
on top of Google’s organic results below the ads in a box. The
featured snippets are a format that aims at answering the user’s
question right away.
For example, when a person searches for something Google
shows results list with Normal snippets and Rich snippets.

4. Normal Snippet
Google shows the title in blue, URL in green and the description of
what the page is about.

6. Rich Snippet

7. A rich snippet contains an additional piece of information that the search engine is
able to identify on the page. It helps to understand the value of the specific page. A
rich snippet always contains more information than the normal snippet that’s why we
call it a rich snippet.
How rich snippet helps in the SEO platform?
At present, SEO World has been facing the same question “How to achieve the
number one position in the search results?”
A rich snippet is looking much acceptable and helps to know more, just by looking at
them. The rich snippet has a higher click-through rate than the normal snippet
because people like to click on rich snippets. When the click-through rate of a snippet
increases you will get more traffic into your website and your position in the search
results will change. As many people click on your search result, Google will find out
that people prefer your page more than other pages. That will definitely improve your
site rankings in the Search Engine Result Page.
How to get Rich Snippet?
If you want rich snippets on your website you can add structured data to your site.
Structured data is a search engine understandable code within a specific format.
Search engines read the code and use it to create rich snippets.
Types of Featured Snippets
Generally, featured snippets are in three formats.
• Paragraph Snippets
• List Snippets
• Table Snippets

8. Paragraph Snippets

9. Paragraph featured snippets are most common, with about 82%
of featured snippets are in this format. In this type of featured
snippet, Google uses the source page text for answering
searcher’s questions.
List Snippets
The list snippets are categorized into two: Numbered list
featured snippet and Bulleted list featured snippet.

10. Numbered List Featured Snippet

11. Bulleted List Featured Snippet

12. Table Snippets

13. Table snippets are very popular because it can pull the specific
information the user is looking for, and recreate its own table in
a user understandable format.
Featured Snippets are one of the best ways to get more traffic
to our website. Obtaining a featured snippet means that you
rank for position zero, which is the highest-ranking spot in the
Search Engine Result Page.