The document discusses how a media product represents young black men. It acknowledges that young black men are often stereotyped as gang members, intimidating, criminals, and drug dealers. The creator represented a young black man in their magazine in a stereotypical way by dressing him in typical clothes and giving him a threatening facial expression and body language. However, this negative representation reinforces dominant ideology by portraying a powerless group, when they could have been depicted in a more positive light as unthreatening, intelligent, and hard working.

1. Question 2. jHow does your media product represent particular social groups?

2. Who is being represented? In my magazine I have represented young black men.

4. Intimidating

5. Criminal

6. ‘Gangster’

7. Drug dealer

8. Holding a weapon.

10. Dominant Ideology Using my model I have created a negative representation of a powerless group and this reinforces dominant ideology. Instead I could I could of represented young black as unthreatening and intelligent and hard working. However I didn’t do this because I wanted to appeal to my target audience and they would of wanted a ‘badman’ model on the front cover.