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7 Steps To LinkedIn Enlightenment
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7 Steps To LinkedIn Enlightenment

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An overview of using LinkedIn to grow your business.

An overview of using LinkedIn to grow your business.


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  • 35 million professionals worldwide
    146% y-o-y growth
    All Fortune 500
    250,000 new users per week
    700 million possible by end of 2009
  • Richard Tait, CEO
    Planning games in Starbucks
    Knew customers were Starbucks consumers
    Decided to try to reach Starbucks buyer, but couldn’t get through
    Mapped out his social and business connections, invited them to play-test sessions
    In a couple of months, he called them saying, “I keep hearing about this game, what is it?”
    Last year, they sold to Hasbro for $77.5 million
  • Your headline by default will be your current title. You have up to 124 characters to make it more interesting.
    Think about keywords and searchability.
    What will your audience be looking for?
  • You can change the URL for your personal profile
  • Summary section, can be more than your professional summary, can include description of your company too. Write for search and write for your audience.
  • Ask for high-quality references that are going to meaningful to your target audience
    Ask people who are well-connected
    Ask for specifics – e.g.
  • Three ways to do this:
    - Use Add contacts feature in LinkedIn – manually add contacts or bulk import
    - Use LinkedIn to look up former colleagues or classmates
    - Use the LinkedIn plug-in for Outlook to identify new contacts based on your Outlook contacts folder or email patterns
  • Company pages are a new feature, launched in Nov. 2008
    Still in beta.
    At the moment, you can edit your company profile and flag inaccurate information.
    In the future, you’ll be able to upload additional content – like photos,
    Improvements in searchability
  • DEMO – Search:
    - advanced search operators
    - advanced search
    - saved search
    - reference search
    - RSS
  • DEMO – Search:
    - advanced search operators
    - advanced search
    - saved search
    - reference search
    - RSS
  • Three ways to make contact with someone you don’t already know:
    - Ask for an Introduction – Free
    - If you’re a paid member – can use InMail
    Third way, members of the same group:
  • Need more meat in terms of do’s don’ts how to get most out of Groups, etc.
    Participate in discussions
    Contribute to the community
    Give something before you ask
    Post polls
    Follow up on people’s answers
    Avoid sham
    When you post a question, follow up on other people's answers.  Don't start a conversation and walk away. Many people will lurk until they see there is a conversation. If you start a conversation, then participate.
    Avoid shameless self promotion. People don't react to it well. Instead of directly making offers, ask questions that would identify people worth talking to and engage them via follow up.
    If you would like to get more connections with relevant people, then simply put "connection invitations welcome" and your public email address under your signature to replies.
    Post news items. It's easy, and makes it simple to get information from your website or something of interest out to the group.
    Don't start a new discussion if an existing one fits. Why? Because when you follow up to an existing conversation all participants in the conversation are emailed in addition to the digest that goes out to members of the group.  This means you will get more eyeballs to your post by following up on an existing discussion than by starting a new one.
    Introduce yourself. If a group has an Introduce discussion, jump in and introduce yourself.  If not, then jump in and do an intro post.  Make sure you mention who you are, something personal about yourself (this makes the intro real) and what you do. Here's a great example.
  • Need more meat in terms of do’s don’ts how to get most out of Groups, etc.
    Participate in discussions
    Contribute to the community
    Give something before you ask
    Post polls
  • Get information
    Make contacts
    Build your reputation
  • Transcript

    • 1. Seven Steps to LinkedIn Enlightenment
    • 2.  35 Million  People
    • 3. 1. Optimize Your Profile  Put your Headline to work.
    • 4. 1. Optimize Your Profile  Put your Headline to work  Let them know you’re alive
    • 5. 1. Optimize Your Profile  Claim your name
    • 6. 1. Optimize Your Profile  Summarize for your audience and for search  Include information about your company or group as appropriate
    • 7. 1. Optimize Your Profile  Use applications to provide more context and increase connections.
    • 8. 1. Optimize Your Profile  Solicit meaningful recommendations from  People relevant to your target audience  People who have well-developed networks
    • 9. 2. Connect Your Network  Import contacts  Search colleagues and classmates  Use LinkedIn Outlook toolbar
    • 10. 3. Promote Your Company  New feature added November 2008  Edit copy for target audience and search  More robust elements coming soon
    • 11. 4. Find People  Advanced Search  Input field  Sidebar search  Saved Searches  Reference Search
    • 12. 4. Find People
    • 13. 5. Make New Contacts Introduction - Free InMail - Paid
    • 14. 6. Join Groups
    • 15. 6. Join Groups  Introduce yourself  Participate – join discussions, ask questions  Give before your ask  Avoid shameless self promotion  Don’t start a new discussion if an old one fits
    • 16. 7. Ask & Answer Questions
    • 17. 7. Ask & Answer Questions “I've had luck simply posting that "I'm looking for connections in such and such a city", when I'm headed there for a sales trip. It's been really great to have referrals or for people whom I've forgotten about show up. Especially when I'm busting into a new market and mostly cold calling. I'm in Austin right now and 3 of the 9 appts. that I have while I'm here are from Linked In leads.”
    • 18. 7. Ask & Answer Questions “Can you please put something in your presentation on how unacceptable it is to use your LinkedIn contacts to spam people?! I am on this for business connections, etc. NOT to get ridiculous emails from [NAME DELETED] about his ridiculous [PRODUCT DELETED]. This sours me to accept anyone with a sales background. “ Just my two cents. :)
    • 19. 7. Ask & Answer Questions “Hey Mark -- Good to hear from you! Would LOVE to talk with you about LinkedIn, but my thoughts are too numerous for email. Call me at XXX-XXX-XXXX and I will tell you how I use LI from a B2B standpoint.
    • 20. +1
    • 21.  linkedin.com/in/marklogan  mlogan@barkleyus.com  mark-logan.blogspot.com  twitter.com/mlogan
    • 22. Learning More  LinkedIn Learning Center - http://learn.linkedin.com/  LinkedIn Blog - http://blog.linkedin.com/  Using LinkedIn Q&A - http://www.linkedin.com/answers? categoryHome=&category=ULI

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