This document discusses the principles of equity-centered design for social good. It emphasizes designing with and for marginalized communities rather than just studying them. Key principles include putting people first and solutions second, having a diverse team of collaborators, examining one's own role and biases, understanding the full context and complexity of social problems, building trust and redistributing power. The goal is for identity factors like race or gender to not predict outcomes, and to design solutions that address systemic inequities holding problems in place.

1. DESIGN FOR
SOCIAL GOOD
Innovation. Inclusion. Impact.
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4. 74%
LMI
64%
POC
2018
source: National Community Reinvestment Coalition
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5. 95%
LMI
72%
POC
KC
source: National Community Reinvestment Coalition
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6. source: Weldon Cooper Center, UVA

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8. Equity means race, ethnicity,
gender, religion, sexual
orientation, and similar identity
factors are not predictive of
socioeconomic outcomes.
EQUITY
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9. EQUITY
Photo by Wadi Lissa on Unsplash Photo by Anton Darius | @theSollers on Unsplash
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10. POSIWID
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11. POWER
“I’m just a speck.”
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12. YOUR POWER
DRAW THE POWER
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13. “The obligation of anyone
who thinks of himself as
responsible is to examine
society and try to change it
and to fight it – at no
matter what risk. This is
the only hope society has.”
James Baldwin

14. Source: lusic.se
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15. source: Stanford D School
DESIGN THINKING
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17. OPP
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18. Other
People’s
Problems
source: Courtney Martin, “The Reductive Seduction of Other People’s Problems”illustration by Michael Marsicano
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19. A time when
someone tried
to help you, but
didn’t.
illustration by Michael Marsicano
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21. 40%
fail
source: International Institute for Environmental Development
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22. “Social Problems
are
System Problems”
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23. System inequities
can hold problems
in place.
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24. EQUITY-CENTERED DESIGN
source: Creative Reaction Lab
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25. EQUITY-CENTERED DESIGN
source: Liberatory Design
Being intentional about:
The users
The designers
Their relationships
The design
The impacts of the design
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26. PRINCIPLES
1. People first, solutions second
2. Look in the mirror
3. Diverse collaborators
4. Embrace context and complexity
5. With not for
6. Redistribute power
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27. PEOPLE FIRST
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28. DIVERSE COLLABORATORS
source: Creative Reaction Lab
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29. LOOK IN THE MIRROR
Photo by Min An from Pexels
● Humility
● Ownership
● Intent and
Impact
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30. CONTEXT AND COMPLEXITY
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31. WITH NOT FOR
● Not just study subjects
and testers
● Co-creators and leaders
● Build trust
● Stick around
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32. REDISTRIBUTE POWER
● Process
● Product
● Relationships
● Capacity
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33. “The obligation of anyone
who thinks of himself as
responsible is to examine
society and try to change it
and to fight it – at no
matter what risk. This is
the only hope society has.”
James Baldwin

34. copyright 2019 idealect, LLC
www.idealect.is @idealect_is
mark@idealect.is