Finding email addresses for passive candidates

1. Finding Email Addresses
for passive candidates
Bill Opal, CEO & Head of Recruitment
Recruitment On-Demand for
Corporate Talent Acquisition Teams
Tuesday, February 18, 14
Phone: 919-518-9777
Email: Bill@sails-up.com
Web: http://www.sails-up.com
LinkedIn: www.linkedin.com/in/billopal

2. •
Reaching the passive
candidate - via email
The definition of a passive
candidate is someone who
is not trying to reach you
about your job. You are
reaching out to them to
tell them about the job,
your company and the
opportunity
•
But how do you get in
touch with them?
•
Just drop them a email!
Tuesday, February 18, 14

3. Finding Email Addresses
If you find one - you have found them all
•
•
If you figure out how a company
creates their email addresses, you
can email anyone in the company
•
Tuesday, February 18, 14
Most companies have a standard
way to create email addresses for
their employees
Example: The format is the same
for everyone in Dell.
first_last@dell.com

4. Search Strings
•
•
Simple Google search strings:
•
Get creative: try different strings such as @pnc.com mike
"email * * companyname.com" (Use quotes & replace
companyname with company you want to find)
Tuesday, February 18, 14

5. Search Strings
Google search the company
URL on specific site
pnc.com site:linkedin.com
Tuesday, February 18, 14
Use different search
engines, you get
different results

6. Email Format Site
• http://email-format.com/
• Enter the domain
• Example: Kohls.com or limos.com
• Hit search
• Gives you a list of possible formats,
starting with the most probable.
Tuesday, February 18, 14

7. Data.com Connect
•
•
•
Data.com/connect
•
•
•
You add a contact you get a contact
Tuesday, February 18, 14
http://www.data.com/connect/pricing.jsp
Free database service that works on an add
one/get one basis
Works on a point system not Dollars $$
Remember, you don’t have to find exactly who
you are looking for, just the email format for
the company where they work

8. Search by company
select contact
get email address
Most people at Bluecoat systems will
have the email address format:
first.last@bluecoat.com
Tuesday, February 18, 14

9. Can’t find the email
address ?
• Skip it! There is a diminishing return on
your time investment trying to find email
address formats.
• Move on to phone sourcing for that
candidate.
Tuesday, February 18, 14

10. Example Email to the
Candidates
Hi Joanne,
I have been retained by Lenovo to help them find a Executive Director of Marketing Strategy. This role reports
directly to Lenovo's Chief Marketing Officer. After reviewing your profile on Linkedin, I thought I would reach out to
you to see if you might be interested or if you know someone who would be interested in exploring this role.
The Marketing Strategy Executive will work with World Wide, Region and Product Marketing teams to set the World
Wide Marketing Strategy for Lenovo. This role will be responsible for leveraging Lenovo’s Research, Market
Intelligence and Corporate Strategy teams to develop targeted Marketing plans to build Lenovo’s global brand
presence and market position. This position will work out of the Raleigh, NC office.
Do you have a few minutes to talk about this role? I know your schedule will be filled. If you shoot me a few times
that would work for you, I'll work around your schedule.
Keep it short, open up the conversation, give yourself the opportunity to sell the candidate on the job
Don’t mass email everyone using the blind copy box, you will eventually make a mistake and CC everyone
instead of BC (to error is human)
One message at a time, using the candidates first name in the greeting, yields best results
Tuesday, February 18, 14

11. Don’t panic
•
Emails will bounce back- I’ve found about a 10-20% bounce back rate.
Candidate might not be working at the company
•
•
•
•
The public name might not be the name they use with their email. Bob Carter
might be Robert_Carter@globalcompany.com
•
Track your bounce backs and move to phone sourcing
Candidate might have the same name as someone else at the company.
James.smith23@globalcompany.com is not a email address you will ever guess
Expect mad people
•
You will get replys to your email from people who are upset you contacted
them
•
If the worse thing that happens to someone in their day is that they get a email
message about a good job, in their industry, doing similar work, then they
should call it a good day.
•
Don’t engage mad people, don’t argue or justify. Just move on.
Tuesday, February 18, 14

12. Thank you!
Bill Opal, CEO & Head of Recruitment
Phone: 919-518-9777
Email: Bill@sails-up.com
Web: http://www.sails-up.com
LinkedIn: www.linkedin.com/in/billopal
Tuesday, February 18, 14