SXSW Recap

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A short collection of the sessions that made an impact on me from SXSW Interactive 2009

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  • SXSW Recap

    1. 1. SXSWi Highlights 4/2/09 Mark Logan
    2. 2. Spring Break for Geeks John Biehler, 2009
    3. 3. SXSWi Parties Networking Sessions Sessions Attended Sessions in Presentation Sessions Involving Teledildonics
    4. 4. Alex Bogusky Sticking Your Nose Where it Doesn’t Belong
    5. 5. <ul><li>Q: Can an Ad Guy bring bike sharing to America? </li></ul><ul><li>A: “No” </li></ul>Alex Bogusky image credit: Andrew Duvall
    6. 6. <ul><li>“ I Hate Advertising” </li></ul><ul><li>timesheets </li></ul>Alex Bogusky
    7. 7. <ul><li>Creativity * Organization = Impact </li></ul>Making Ideas Happen Scott Belsky CEO , Behance 99%
    8. 8. <ul><ul><li>Action Items </li></ul></ul><ul><ul><li>Backburner Items </li></ul></ul><ul><ul><li>Reference Items </li></ul></ul>Making Ideas Happen 3
    9. 9. Source: behance.com
    10. 10. Source: behance.com
    11. 11. Source: behance.com
    12. 12. Source: behance.com
    13. 13. Source: behance.com
    14. 14. Source : behance.com
    15. 15. More from Behance
    16. 16. Search for a More Social Web Image credit: (CC) Brian Solis, www.briansolis.com and bub.blicio.us .
    17. 17. Search for a More Social Web
    18. 18. [Why We Play Games] They’re fun! Why Do We Play Games? source: xeodesign.com
    19. 19. The 4 Fun Keys 30 emotions from gameplay Hard Fun Fiero People Fun Amusement Easy Fun Curiosity Serious Fun Relaxation emotion < choice < mechanic > choice > emotion
    20. 20. Hard Fun: Fiero
    21. 21. 1. Hard Fun: Mastery Creates Fiero <ul><li>choices </li></ul><ul><li>goals </li></ul><ul><li>challenge </li></ul><ul><li>obstacles </li></ul><ul><li>strategy </li></ul><ul><li>power ups </li></ul><ul><li>puzzles </li></ul><ul><li>score </li></ul><ul><li>levels </li></ul><ul><li>monsters </li></ul><ul><li>feelings </li></ul><ul><li>fiero </li></ul><ul><li>frustration </li></ul><ul><li>boredom </li></ul>modified from “Flow” Csikszentmihalyi player choice rewards effort
    22. 22. <ul><li>“ Proven solutions to common problems in specific contexts. ” </li></ul><ul><li>Anti-patterns: </li></ul><ul><li>Ex-boyfriend bug </li></ul><ul><li>Sock puppets </li></ul><ul><li>Underpants gnomes </li></ul>Social Patterns & Anti-Patterns http://www.designingsocialinterfaces.com http:// developer.yahoo.com/ypatterns /
    23. 23. Making Breakthroughs Happen
    24. 24. Why Don’t Breakthroughs Happen?
    25. 25. Picture It On The Suit image credit: http://www.flickr.com/photos/karla_k/
    26. 26. Don’t Ask
    27. 27. Change the EQ Source: http://headrush.typepad.com/
    28. 28. Change the EQ Source: http://headrush.typepad.com/
    29. 29. Change the EQ Source: http://headrush.typepad.com/
    30. 30. Change the EQ Source: http://headrush.typepad.com/
    31. 31. Presenting Straight to the Brain Image credit: http:// www.flickr.com/photos/hurleygurley / Present to the brain, not to the mind.
    32. 32. Image credit: http:// www.flickr.com/photos/parmat /
    33. 33. Image credit: http:// www.flickr.com/photos/peasap / /
    34. 34. And also, puppies. Image credit: http:// www.flickr.com/photos/piratescott /
    35. 37. Image credit: http:// www.flickr.com/photos/stopdown /
    36. 38. Image credit: http://www.flickr.com/photos/oter/ /
    37. 39. WTF? Source: Creating Passionate Users
    38. 40. <ul><li>If you want to create passionate users, you need to understand passion . . . . But we can't just study it; we have to feel it. . . . </li></ul><ul><li>The brain cares deeply, profoundly, passionately about survival of the species. And that means sex. </li></ul>Think Sexy Source: Creating Passionate Users
    39. 41. “ Intimate Computing”
    40. 42. Source: Whisper[s ] Research Group
    41. 43. Tune In. Turn on. Source: OhMiBod.com
    42. 44. Teledildonics Virtual Sex Machine The Real Touch
    43. 45. <ul><li>SXSW Podcasts </li></ul><ul><li>Behance: www.behance.com </li></ul><ul><li>Kathy Sierra: headrush.typepad.com </li></ul><ul><li>Xeodesign: www.xeodesign.com </li></ul><ul><li>Social Patterns: www.designingsocialinterfaces.com </li></ul><ul><li>Yahoo Patterns: http:// developer.yahoo.com/ypatterns / </li></ul>Back to School
    44. 46. And also, puppies. Image credit: http:// www.flickr.com/photos/piratescott /
    45. 47. <ul><li>Mark Logan serves as VP, director of interactive at Barkley , one of the largest independent advertising agencies in the U.S. He guides online advertising, e-commerce, mobile and social media campaigns for clients including The March of Dimes, Build-A-Bear Workshop, Sonic Drive-In and Wrangler. Logan began his career in Sydney, Australia, writing and producing documentary films and video. Mark is a graduate of Duke University. </li></ul><ul><li>Blog: http://mark-logan.blogspot.com/ </li></ul><ul><li>Twitter: http://www.twitter.com/mlogan </li></ul><ul><li>LinkedIn: http://www.linkedin.com/in/marklogan </li></ul>Mark Logan

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