Linked In 101


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  • Linked In 101

    1. 1. <ul><li>101 </li></ul>Bill Harris August 2009
    2. 2. Agenda Introductions Assumptions What is Social Networking? Creating your LinkedIn account Putting yourself out there: creating a profile Link Join Create a presence
    3. 3. Introduction Bill Harris Media Technology & Workflow Consulting
    4. 4. Assumptions Computer Internet connection Web browser Email account Time
    5. 5. What is Social Networking? <ul><li>As old as the first human community </li></ul><ul><ul><li>Today: the use of digital telecommunications systems (wireless, cellular, internet) to connect people with common interests and bring them together virtual communities </li></ul></ul><ul><ul><li>Every conceivable common thread </li></ul></ul><ul><ul><ul><li>Industries, professions, trade associations, ethnic or religious affiliation, hobbies… </li></ul></ul></ul><ul><ul><li>Earliest communities were academic and research groups sharing research and intellectual property </li></ul></ul>
    6. 6. Social Networks <ul><li>Friendster, Spoke, Twitter, Tribe, Facebook, MySpace, Plaxo, LinkedIn… </li></ul><ul><ul><li>First well known “social” community is probably AOL </li></ul></ul><ul><li>“ As social networking sites explode in popularity, they have become the prime avenue for many job hunters” </li></ul><ul><li> August 18, 2009 </li></ul><ul><li> </li></ul>
    7. 7. How does fit in? <ul><li>A general social network with a business focus </li></ul><ul><li>A “professional network of trusted contacts” </li></ul><ul><ul><li>Find and be found </li></ul></ul><ul><ul><li>Share data, files </li></ul></ul><ul><ul><li>Connect with others you can help and who can help you </li></ul></ul>A social network with minimal “socializing”
    8. 8. About <ul><li>May 5, 2003 5 partners  350 friends  4,500 links in a month  81,000 by the end of the year </li></ul><ul><li>LinkedIn has over 45 million members in over 200 countries and territories around the world as of June 17, 2009 </li></ul><ul><li>A new member each second, about half outside the U.S. </li></ul><ul><li>Execs from all Fortune 500 companies </li></ul><ul><li>170 industries </li></ul>
    9. 9. Getting started with
    10. 10. Getting started with <ul><li>Create an account </li></ul><ul><ul><li>Confirm email address, login </li></ul></ul><ul><li>Use an email address that is professional, recognizable, reliable - not [email_address] , use your name [email_address] </li></ul><ul><li>Use a web-based email account so you can get to it from any computer and you won’t lose information if your computer crashes* </li></ul>*Tip: Create a separate email account for your job search, use it only for your job search and it will be easier to keep track of your correspondence.
    11. 11. Create a profile <ul><li>Create your professional profile by adding: </li></ul><ul><ul><li>Summary </li></ul></ul><ul><ul><li>Experience: current, past* </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Websites: personal, professional organization </li></ul></ul><ul><ul><li>Personal information: phone, address, IM, etc. </li></ul></ul><ul><ul><li>Contact settings: MAKE IT PUBLIC , YOU WANT TO BE SEEN </li></ul></ul><ul><ul><li>Add a photo: professional appearance no baggies/wife beater/sunglasses! </li></ul></ul>*Tip: You can upload your resume to LinkedIn and let it parse the data. Use Word, PDF, text, or HTML files up to 200KB. NOTE BENE: Make sure sure the data goes where it is supposed to go!!!
    12. 12. Get connected <ul><li>Searching for connections </li></ul><ul><ul><li>Use the “simple” Search tool on the top right to find people by name </li></ul></ul><ul><ul><li>Use the advanced search tools to find classmates, co-workers at current or previous jobs, clients, your barber </li></ul></ul><ul><ul><li>If you have a business email address book you can import it into LinkedIn and it will search for those people within LinkedIn </li></ul></ul>
    13. 13. Get connected <ul><li>Invite your connections to join your network </li></ul><ul><li>With the free account you can make five invitations at a time </li></ul><ul><li>Fee-based accounts get more…but there are ways to make additional invitations </li></ul>*Tip: You are allowed five concurrent, reusable invitations. As soon as you get a response you get to issue another. If a contact you want in your network is in a Group with you, you don’t have to use one of the five to link to them, do it through the group listing.
    14. 14. <ul><li>Recommend </li></ul><ul><ul><li>Recommendations are online references that can be seen by anyone viewing your public profile </li></ul></ul><ul><ul><li>Only request a recommendation from someone who knows your work </li></ul></ul><ul><ul><li>Only write a recommendation for someone who’s work you know, you have worked with or for, or is a client </li></ul></ul><ul><ul><li>You control which recommendations appear on your profile </li></ul></ul><ul><ul><li>Be honest, don’t embellish </li></ul></ul><ul><li>Quid pro quo - return the favor </li></ul>Get connected
    15. 15. Get connected <ul><li>Join Groups </li></ul><ul><ul><li>A way of creating a connection with people who have common interests or experience </li></ul></ul><ul><ul><ul><li>Companies (current or previous employers) </li></ul></ul></ul><ul><ul><ul><li>Schools (best to keep it to college and grad school) </li></ul></ul></ul><ul><ul><ul><li>Professional associations </li></ul></ul></ul><ul><ul><ul><li>Hobbies </li></ul></ul></ul><ul><li>You can create your own group as well and invite people to join </li></ul>*Tip: If a contact you want in your network is in a Group with you, you don’t have to use one of the five to link to them, do it through the group membership listing.
    16. 16. Get noticed <ul><li>Update your status often </li></ul><ul><li>Participate in discussions </li></ul><ul><li>Contribute by posting ideas, links to articles, beginning discussions </li></ul>
    17. 17. <ul><li>Think of it as an online workplace and use it to your advantage </li></ul><ul><ul><li>Want to learn about a company? Use LinkedIn. </li></ul></ul><ul><ul><li>Want to find someone you know who worked at a company you’re interested in? Use LinkedIn. </li></ul></ul><ul><ul><li>Want to get introduced to the internal recruiter at a company you’ve applied to? Use LinkedIn. </li></ul></ul><ul><ul><li>Want to meet the hiring manager? Use LinkedIn. </li></ul></ul>Work it, baby!
    18. 18. Search and build your network Use your Contacts’ Contact List to find people you know or want to know USE LINKEDIN TO BE FOUND!
    19. 19. Questions
    20. 20. Thank you for joining us today. Additional questions can be forwarded to: Pete Tzavalas [email_address] or Bill Harris [email_address]