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7 Steps To LinkedIn Enlightenment

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An overview of using LinkedIn to grow your business.

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7 Steps To LinkedIn Enlightenment

  1. 1. Seven Steps to LinkedIn Enlightenment
  2. 2.  35 Million  People
  3. 3. 1. Optimize Your Profile  Put your Headline to work.
  4. 4. 1. Optimize Your Profile  Put your Headline to work  Let them know you’re alive
  5. 5. 1. Optimize Your Profile  Claim your name
  6. 6. 1. Optimize Your Profile  Summarize for your audience and for search  Include information about your company or group as appropriate
  7. 7. 1. Optimize Your Profile  Use applications to provide more context and increase connections.
  8. 8. 1. Optimize Your Profile  Solicit meaningful recommendations from  People relevant to your target audience  People who have well-developed networks
  9. 9. 2. Connect Your Network  Import contacts  Search colleagues and classmates  Use LinkedIn Outlook toolbar
  10. 10. 3. Promote Your Company  New feature added November 2008  Edit copy for target audience and search  More robust elements coming soon
  11. 11. 4. Find People  Advanced Search  Input field  Sidebar search  Saved Searches  Reference Search
  12. 12. 4. Find People
  13. 13. 5. Make New Contacts Introduction - Free InMail - Paid
  14. 14. 6. Join Groups
  15. 15. 6. Join Groups  Introduce yourself  Participate – join discussions, ask questions  Give before your ask  Avoid shameless self promotion  Don’t start a new discussion if an old one fits
  16. 16. 7. Ask & Answer Questions
  17. 17. 7. Ask & Answer Questions “I've had luck simply posting that "I'm looking for connections in such and such a city", when I'm headed there for a sales trip. It's been really great to have referrals or for people whom I've forgotten about show up. Especially when I'm busting into a new market and mostly cold calling. I'm in Austin right now and 3 of the 9 appts. that I have while I'm here are from Linked In leads.”
  18. 18. 7. Ask & Answer Questions “Can you please put something in your presentation on how unacceptable it is to use your LinkedIn contacts to spam people?! I am on this for business connections, etc. NOT to get ridiculous emails from [NAME DELETED] about his ridiculous [PRODUCT DELETED]. This sours me to accept anyone with a sales background. “ Just my two cents. :)
  19. 19. 7. Ask & Answer Questions “Hey Mark -- Good to hear from you! Would LOVE to talk with you about LinkedIn, but my thoughts are too numerous for email. Call me at XXX-XXX-XXXX and I will tell you how I use LI from a B2B standpoint.
  20. 20. +1
  21. 21.  linkedin.com/in/marklogan  mlogan@barkleyus.com  mark-logan.blogspot.com  twitter.com/mlogan
  22. 22. Learning More  LinkedIn Learning Center - http://learn.linkedin.com/  LinkedIn Blog - http://blog.linkedin.com/  Using LinkedIn Q&A - http://www.linkedin.com/answers? categoryHome=&category=ULI

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