Provides a high level view of how content marketing can be used as a marketing tool to recruit graduate school students. This presentation was presented by Mark Barrera of Barrera Search Marketing (http://barrerasearchmarketing.com) at the TxGAP Summer Conference at the UNT Dallas Campus on July 20, 2012.

1. Content Marketing
in Higher Education
Mark Barrera

2. Content Marketing
• Content marketing is the creation
and sharing of content in order to
attract, acquire and engage clearly
defined and understood current
and potential consumer bases with
the objective of driving profitable
customer action.

3. Content Marketing
• Audience Segmentation
• Content Types
• Editorial Calendar
• Distribution
• Measure Success

4. • Audience Segmentation
• Location
• Life Situation
• Academic Standing
• What are They Looking For
–Pain Points

5. Content Types
–Images
•Campus Activity
•Humor

6. Rich Media
Events
•Pre
•During
•Follow-up

7. Rich Media

8. Infographics

9. Content Types
–Evergreen
•Research
•Guides
•How Tos

10. Editorial Calendars

11. Distribution
• Social Media
• Share via Email
• Partnerships
• Press / Media
• Allow Content to be Shared Easily

12. Automation
• Preschedule
• Blog Posts
• Press Releases
• Social Media

13. Measure

15. Contact Me
This Presentation Can be Downloaded at
http://www.slideshare.net/markbarrera
• Mark Barrera – 214-908-0954
– BarreraSearchMarketing.com
– DFWSEM.org
– November 14th – State of Search Conference
• http://www.stateofsearch.org