The POSTMO Methodology for
Content Marketing
1

P R ES E N T E D BY:
@ M A R K _ BA R R E R A
OF
@BUZZSHIFT
AT
P U B CO N ...
2

WWW.BUZZSHIF T. C O
M
• DEVELOP PERSONAS

• WHAT ARE THEIR CONTENT NEEDS?
• BARRIERS TO OVERCOME?

WWW.BUZZSHIF T. C O
M
• DRIVE TRAFFIC TO ANOTHER CHANNEL
• ENGAGE
• BUILD COMMUNITY
• GENERATE LEADS
• INFORM
• EDUCATE
• BUILD THOUGHT LEADERSH...
•
•

•
•
•

•

RESEARCH
KEYWORDS
SOCIAL CRAWLYTICS
TIMING
PROMOTION
CONTENT CALENDAR
WWW.BUZZSHIF T. C O
M
• CONTENT TYPE
• POLISH THE CONTENT
• TRACKING
• DETAILS MAT TER
• Meta Tags for Search and Social
• Analytics

WWW.BUZZSH...
TAKE IT PUBLIC
7

 CREATE


Editor Review

 PUBLISH
 PROMOTE



Outreach
Advertising

WWW.BUZZSHIF T. C O
M
•
•

•
•
•

SOCIAL ACTIONS
TRAFFIC
SEARCH ENGINE REFERRALS
REFERENCES (LINKS)
GOALS COMPLETED

WWW.BUZZSHIF T. C O
M
• WHAT IS DRIVING THE RESPONSE (OR LACK OF)
• Topic
• Headlines
• Channel
• Content Type
• Calls to Action
• TEST YOUR THE...
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Using the POSTMO Methodology for Content Marketing

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Presentation showing how Buzzshift uses the POSTMO methodology for content marketing. This was presented by Mark Barrera of Buzzshift at Pubcon Austin on January 28, 2014.

Published in: Marketing, Business, Technology
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Using the POSTMO Methodology for Content Marketing

  1. 1. The POSTMO Methodology for Content Marketing 1 P R ES E N T E D BY: @ M A R K _ BA R R E R A OF @BUZZSHIFT AT P U B CO N AU ST I N JA N UA RY 2 8 , 2 0 1 4 WWW.BUZZSHIF T. C O M
  2. 2. 2 WWW.BUZZSHIF T. C O M
  3. 3. • DEVELOP PERSONAS • WHAT ARE THEIR CONTENT NEEDS? • BARRIERS TO OVERCOME? WWW.BUZZSHIF T. C O M
  4. 4. • DRIVE TRAFFIC TO ANOTHER CHANNEL • ENGAGE • BUILD COMMUNITY • GENERATE LEADS • INFORM • EDUCATE • BUILD THOUGHT LEADERSHIP WWW.BUZZSHIF T. C O M
  5. 5. • • • • • • RESEARCH KEYWORDS SOCIAL CRAWLYTICS TIMING PROMOTION CONTENT CALENDAR WWW.BUZZSHIF T. C O M
  6. 6. • CONTENT TYPE • POLISH THE CONTENT • TRACKING • DETAILS MAT TER • Meta Tags for Search and Social • Analytics WWW.BUZZSHIF T. C O M
  7. 7. TAKE IT PUBLIC 7  CREATE  Editor Review  PUBLISH  PROMOTE   Outreach Advertising WWW.BUZZSHIF T. C O M
  8. 8. • • • • • SOCIAL ACTIONS TRAFFIC SEARCH ENGINE REFERRALS REFERENCES (LINKS) GOALS COMPLETED WWW.BUZZSHIF T. C O M
  9. 9. • WHAT IS DRIVING THE RESPONSE (OR LACK OF) • Topic • Headlines • Channel • Content Type • Calls to Action • TEST YOUR THEORIES WWW.BUZZSHIF T. C O M

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