Learn how to leverage on content marketing and story-telling to build loyal customers

1. Content Marketing
The future and present of engaged marketing

2. What exactly is content marketing?
• Marketing technique of creating and
distributing valuable, relevant and consistent
content to attract and acquire a clearly
defined audience – with the objective of
driving profitable customer action.

3. • art of communicating with your customers and
prospects without selling.
• It is non-interruption marketing.
• Instead of pitching your products or services, you are
delivering information that makes your buyer more intelligent.

4. •Relevant and Valuable.

5. Without relevance and value
• Content marketing could be annoying to
your target audience
• EXAMPLE: BBM BROADCAST

6. Your content should
be SHORT and
straight to the point

8. Can ur client or potential client say this?

9. Content Marketing Vehicles
• Social Media Marketing
• BBM Marketing
• PR
• Sales
• Traditional Marketing
• Advertising
• Branding

10. • Content Marketing Examples

11. Coca-Cola’s Content 2020 advertising strategy mission:
"All advertisers need a lot more content so that they can keep the engagement
with consumers fresh and relevant, because of the 24/7 connectivity.
If you’re going to be successful around the world, you have to have fat and
fertile ideas at the core."
Example 1

12. kraftfoods.com Online resource for recipes and food-related content.
“The ROI on our Content Marketing work
is among the highest of all of our
marketing efforts.” - Julie, Director of CRM
Example 2

13. •@Gidi_Traffic
Providing Real-time traffic updates
Example 3

14. Was started by using www.nairaland, www.facebook.com to offer FREE and
relevant information and Tips on passing Public relations Professional
certification, Online support, Compilation of Free Study materials , Online
and Offline Lecture groups
www.professionalexamstutors.com
Public Relations Professional Certification
Example 4

15. • Key Process For developing an
effective Content marketing strategy

16. build a fundamental plan

17. …..Plan (2)

18. Audience
• Understand your core
audience
• Key influencers
• Buying audience

19. Create your story/Content
• TWO TYPES OF CONTENT MARKETERS
• Content Creators
• Content pointers
• MY ADVICE: Create your own content
or pay someone to create for you.

20. CHANNELS
Determine your distribution channels
• Social Media Platforms
- Nairaland
- Slideshare,
- Google+,
- Youtube,
- Whatsapp,
- Facebook,
- twitter,
- blogs
- Blackberry Channels
Traditional Marketing platforms:
- Newspapers
- TV
- Radio
Creative Platforms
- Banners
- Posters
- Art/graffiti
Any other social media platforms?
SHARE!!!!

21. ….Channels (2)
• Owned Platforms
- You have 100% control
• Borrowed platforms
- Others control the platform
• MY ADVICE : OWN YOUR PLATFORM

22. …Channel plan(3)

23. Implement
• Manage content
• Respond to conversation
• Listen
• adjust

24. Measure Performance
• Web analytics
- Facebook likes
- Twitter retweets
- Comments
• Behaviour Analysis
• Sales margin
• Volume of enquiries
• Feedbacks

25. Summary
• Plan
• Determine audience
• Channels – Owned/Borrowed
• Create content – Creators and pointers
• Implement
• Measure performance

26. •THE ART OF STORY
TELLING
• Content marketing is about effective story telling

27. People of all ages, backgrounds and
traditions respond to great stories.
That's the secret behind the enduring
power of myths, legends and scriptures.
We see ourselves in stories
Its about good story telling

28. How to be a Story -teller
Uncomplexify- it is simply making the information
you are sharing easier for your followers to understand.
Ask yourself: How can you simplify your own message?

29. Engage with metaphors.
• Ask yourself: What metaphors best explain
and engage others with your ideas?
• EXAMPLE: MY OGA AT THE TOP

30. Channel universal wisdom
• Ask yourself: How can you channel the work's
wisdom to your audiences?
• REVERSE: FLIP UNIVERSAL WISDOM
• Example: SHUN FIRST IMPRESSION!!!

31. Be willing to be vulnerable
• Ask yourself: Are you willing to be vulnerable
and share your lessons learned?
Me sef dey SHIT
Anybody dey here wey no dey shit?

32. THE END
•TO GOD BE THE GLORY

33. ANY QUESTIONS?

34. • Follow: @IdaguDavid
• www.idagudavid.com
• BB: 222B6C42
• Watch my TEDx Video
How your shoes reveals ur temperament

35. WATCH OUT FOR MY BOOK
IdaguDavid