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Facebook Marketing Tips


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Learn what things are good to post on Facebook and learn bad Facebook strategies. I presented this at Pubcon South in Austin in March 2011.

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Facebook Marketing Tips

  1. 1. The REAL Truth About Facebook Presented by: @mark_barrera
  2. 2. Mark Zuckerburg <ul><li>He is the richest American under 30. </li></ul><ul><li>Watch the Social Network </li></ul>
  3. 3. The Things Facebook Is Not <ul><li>Your primary website </li></ul><ul><li>A place to push your products or services </li></ul><ul><li>A one way conversation </li></ul><ul><li>A place to… </li></ul>
  4. 4. Facebook Is Not <ul><li>A place to make an ass of yourself! </li></ul><ul><li>Or a place to tweet… </li></ul><ul><li>Retweet Please? </li></ul>
  5. 5. Facebook Is Not <ul><li>Intent driven </li></ul><ul><li>Up to its full potential </li></ul><ul><ul><li>“ It’s just another modern day Myspace” –Mike Stewart </li></ul></ul>
  6. 6. Facebook Is <ul><li>A great channel </li></ul><ul><ul><li>Facebook Drives 44 Percent Of Social Sharing On The Web </li></ul></ul>
  7. 7. Facebook Ads Do <ul><li>Have low CTRs </li></ul><ul><li>Have great targeting </li></ul><ul><li>Promote your brand </li></ul><ul><li>Get you more subscribers to your content </li></ul>
  8. 8. Facebook Ads Do <ul><li>Work </li></ul><ul><li>Build fans </li></ul><ul><ul><li>Giveaways </li></ul></ul><ul><ul><ul><li>Limited in scope to your target audience </li></ul></ul></ul><ul><ul><ul><li>Wildfire, etc </li></ul></ul></ul><ul><ul><li>Contests </li></ul></ul><ul><ul><li>Usable content </li></ul></ul>
  9. 9. Facebook Is <ul><li>A place to provide interesting content to your users. </li></ul><ul><li>A place to let users share your content so make it easy to share! </li></ul><ul><li>A place to have a genuine conversation </li></ul><ul><li>A routine that MUST be maintained </li></ul>
  10. 10. Facebook Is <ul><li>International </li></ul><ul><ul><li>About 70% of Facebook users are outside the United States </li></ul></ul><ul><li>Be timezone aware </li></ul>
  11. 11. Facebook Is <ul><li>Good for SEO </li></ul><ul><ul><li>Get 30 fans and setup your custom URL </li></ul></ul><ul><ul><li>Use keyword rich copy in your ‘about’ section and ‘info’ tab. </li></ul></ul><ul><ul><li>Links can be crawled, but headlines are also important </li></ul></ul>
  12. 12. Facebook Is For Photos <ul><li>Better with pictures of women than men </li></ul>
  13. 13. Facebook Is For <ul><li>Coupons </li></ul><ul><li>Testing </li></ul><ul><li>Finding Brand Evangelists </li></ul><ul><li>Listening </li></ul><ul><ul><li>Product Feedback </li></ul></ul>
  14. 14. Facebook Is <ul><li>Powerful: </li></ul><ul><ul><li>of Matrimonial Lawyers showed 20 percent of divorces involve Facebook. </li></ul></ul><ul><ul><li>80 percent of divorce lawyers reported a spike in the number of cases that use social media for evidence. </li></ul></ul><ul><ul><li>People spend over 700 billion minutes on Facebook a month </li></ul></ul>
  15. 15. Facebook Will Evolve <ul><li>What will the future of Facebook look like? </li></ul><ul><ul><li>“ Likes” now publish to your profile by default </li></ul></ul><ul><ul><li>The “Share” has been replace by “Like” so update where necessary </li></ul></ul><ul><li>They are a content farm </li></ul><ul><ul><li>2% lift after Farmer/Panda Update </li></ul></ul>
  16. 16. Facebook Will Evolve <ul><li>FBML is gone, iFrame is in. </li></ul><ul><li>Allows better flexibility and tracking </li></ul>
  17. 17. Official Facebook Stats <ul><li> </li></ul>
  18. 18. Contact Me <ul><li>DFW SEM </li></ul><ul><li> </li></ul><ul><li>@mark_barrera </li></ul><ul><li>[email_address] </li></ul><ul><li>214-908-0954 </li></ul>