Klout Score - Understanding Influence, True Reach, Amplification, and Network

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Spoke to our internal marketing department about the use and benefit of using Klout to measure online influence. Discussion covered: • Understand Influence • True Reach • Amplification • Network Effect • Earning Perks • Importance to Brands • How Few Influence the Many • Identifying Influencers • Targeted Campaigns • Brands using Klout

Technology Business

What is Klout?
Measuring Social Inﬂuence

Marcus Nelson | Director of Social Media

Our mission is to help everyone understand and leverage their inﬂuence

The Klout Score measures inﬂuence based on
your ability to drive action. Every time you create
content or engage you inﬂuence others.

  True Reach
  Ampliﬁcation
  Network Impact

Your True Reach is the number of people you
inﬂuence. We ﬁlter out spam and bots and focus on the
people who are acting on your content. When you post
a message, these people tend to respond or share it.

Your Ampliﬁcation is how much you inﬂuence people.
When you post a message, how many people respond
to it or spread it further? If people often act upon your
content you have a high Ampliﬁcation score.

Your Network indicates the inﬂuence of the people in
your True Reach. How often do top Inﬂuencers share
and respond to your content? When they do so, they
are increasing your Network score.

THANK YOU
@marcusnelson | fb.me/marcusnelson | marcus@salesforce.com

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Klout Score - Understanding Influence, True Reach, Amplification, and Network

1. What is Klout? Measuring Social Inﬂuence Marcus Nelson | Director of Social Media

2. Our mission is to help everyone understand and leverage their inﬂuence

4. The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others.   True Reach   Amplification   Network Impact

5. Your True Reach is the number of people you inﬂuence. We ﬁlter out spam and bots and focus on the people who are acting on your content. When you post a message, these people tend to respond or share it.

6. Your Amplification is how much you influence people. When you post a message, how many people respond to it or spread it further? If people often act upon your content you have a high Amplification score.

7. Your Network indicates the inﬂuence of the people in your True Reach. How often do top Inﬂuencers share and respond to your content? When they do so, they are increasing your Network score.

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17. THANK YOU @marcusnelson | fb.me/marcusnelson | marcus@salesforce.com

Klout Score - Understanding Influence, True Reach, Amplification, and Network

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