Klout Score - Understanding Influence, True Reach, Amplification, and Network

What is Klout? Measuring Social InﬂuenceMarcus Nelson | Director of Social Media

Our mission is to help everyone understand and leverage their inﬂuence

The Klout Score measures influence based onyour ability to drive action. Every time you createcontent or engage you influence others.  True Reach  Amplification  Network Impact

Your True Reach is the number of people youinﬂuence. We ﬁlter out spam and bots and focus on thepeople who are acting on your content. When you posta message, these people tend to respond or share it.

Your Amplification is how much you influence people.When you post a message, how many people respondto it or spread it further? If people often act upon yourcontent you have a high Amplification score.

Your Network indicates the inﬂuence of the people inyour True Reach. How often do top Inﬂuencers shareand respond to your content? When they do so, theyare increasing your Network score.

THANK YOU@marcusnelson | fb.me/marcusnelson | marcus@salesforce.com

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Klout Score - Understanding Influence, True Reach, Amplification, and Network

by Marcus Nelson

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