An introduction to KLOUT, what it is, how it benefits its users, and how brands can and have leveraged it to target key influencers in the social sphere.

1. Measuring Social Influence...
Online
Kate Larson

2. KLOUT is a San Francisco based company, founded in
September of 2009, that provides social media analytics
to measure a user s influence across one s social
network.
The analysis is done on data taken from sites such as Twitter,
Facebook, Google+ and Foursquare, and measures the size of a
person s network, the content created and how other people
interact with that content.
Prior to KLOUT, no other company had tried to tackle the
space of Internet influence and as a result, KLOUT has
become the de facto standard of online influence.
KLOUT compiles social network data and creates profiles
on individuals, assigning them to a KLOUT score.

3. Score
The KLOUT score ranges from
to
The higher the score, the better your
ability to drive action in social networks

4. HAMMERING OUT THE NUMBERS
The proprietary algorithm used to determine an
influencer s score contains over 50 different variables,
including:
Comments, FACEBOOK Likes
Reshares & +1
4SQ Comments &
ReTweets & @Mentions Completed Tips

5. The KLOUT score uses data from social
networks to measure:
TRUE REACH
AMPLIFICATION
NETWORK

6. TRUE REACH
The number of people you influence.
KLOUT filters out
spam and bots to
focus on the people
who are truly acting
on your content.
When you post a
message, these
people tend to
respond or share.

7. AMPLIFICATION
How much you influence people.
When you post a message, the number of
people who respond and spread further are
traced

8. NETWORK
The influence of the people in
your TRUE REACH
How often do top influencers
share and respond to your
content?

9. S YOU
BENCHMARK YOUR OWN DISCOVER THE TOPICS YOU
SUCCESS INFLUENCE THE MOST
FIND OUT WHO YOU
INFLUENCE
AND...

10. PERKS!!
Exclusive products and experiences to
targeted influencers

11. BRANDS
KLOUT has found a way to cut through the
thick social chatter to help brands all
understand and leverage key influencers.
Built over a 100 million profiles and some of
the largest brands in the world use KLOUT to
identify and reward influential consumers in
specific categories.
KLOUT is providing tools to help companies
sift through millions of members, across
hundreds of networks, to find the perfect
candidate to spread their brand or next big
thing.
WAYS BRANDS CAN LEVERAGE KLOUT...

12. POWER OF PEOPLE
With outbound communication becoming more and more defined by the actions of its
users rather than the brands, helps identify and leverage key influencers
and uncover additional ROI in the social sphere.

13. IDENTIFY KEY INFLUENCERS
The Las Vegas Palms Hotel and Casino launched an influencer rewards program called KLOUT
KLUB . During registration The Palms would upgrade high KLOUT score patrons to suites.
The Palms identified key influencers in the social sphere and leveraged their influence by giving
them a quality interaction to share with those they influence.

14. TARGETED CAMPAIGNS & EVENTS
Virgin American launched a new route to Toronto and
worked with KLOUT to build buzz around it as well as build
its reputation in the Twitter-sphere.
Gave free roundtrip flights to 120 top Twitter influencers
Targeting influencers
allows brands and
marketers to ensure
their product is
reaching the right
(and most influential
hands).