KLOUT is a San Francisco based company, founded in September of 2009, that provides social media analytics to measure a user s inﬂuence across one s social network. The analysis is done on data taken from sites such as Twitter, Facebook, Google+ and Foursquare, and measures the size of a person s network, the content created and how other people interact with that content.Prior to KLOUT, no other company had tried to tackle thespace of Internet inﬂuence and as a result, KLOUT hasbecome the de facto standard of online inﬂuence. KLOUT compiles social network data and creates proﬁles on individuals, assigning them to a KLOUT score.
Score The KLOUT score ranges from to The higher the score, the better yourability to drive action in social networks
HAMMERING OUT THE NUMBERS The proprietary algorithm used to determine an inﬂuencer s score contains over 50 different variables, including: Comments, FACEBOOK LikesReshares & +1 4SQ Comments & ReTweets & @Mentions Completed Tips
The KLOUT score uses data from social networks to measure: TRUE REACH AMPLIFICATION NETWORK
TRUE REACH The number of people you inﬂuence. KLOUT ﬁlters out spam and bots to focus on the people who are truly acting on your content. When you post a message, these people tend to respond or share.
AMPLIFICATION How much you inﬂuence people. When you post a message, the number of people who respond and spread further are traced
NETWORKThe inﬂuence of the people in your TRUE REACH How often do top inﬂuencers share and respond to your content?
S YOUBENCHMARK YOUR OWN DISCOVER THE TOPICS YOU SUCCESS INFLUENCE THE MOST FIND OUT WHO YOU INFLUENCE AND...
PERKS!!Exclusive products and experiences to targeted inﬂuencers
BRANDS KLOUT has found a way to cut through the thick social chatter to help brands all understand and leverage key inﬂuencers. Built over a 100 million proﬁles and some of the largest brands in the world use KLOUT to identify and reward inﬂuential consumers in speciﬁc categories. KLOUT is providing tools to help companies sift through millions of members, across hundreds of networks, to ﬁnd the perfect candidate to spread their brand or next big thing.WAYS BRANDS CAN LEVERAGE KLOUT...
POWER OF PEOPLEWith outbound communication becoming more and more deﬁned by the actions of itsusers rather than the brands, helps identify and leverage key inﬂuencers and uncover additional ROI in the social sphere.
IDENTIFY KEY INFLUENCERSThe Las Vegas Palms Hotel and Casino launched an inﬂuencer rewards program called KLOUT KLUB . During registration The Palms would upgrade high KLOUT score patrons to suites.The Palms identiﬁed key inﬂuencers in the social sphere and leveraged their inﬂuence by giving them a quality interaction to share with those they inﬂuence.
TARGETED CAMPAIGNS & EVENTS Virgin American launched a new route to Toronto andworked with KLOUT to build buzz around it as well as build its reputation in the Twitter-sphere. Gave free roundtrip ﬂights to 120 top Twitter inﬂuencers Targeting inﬂuencers allows brands and marketers to ensure their product is reaching the right (and most inﬂuential hands).