Social media, forums, and email marketing are three proven ways to boost traffic flow to a website. Social media is the most effective method, as it allows building a large, targeted following by researching the target audience, consistently posting engaging content tailored to different platforms, and interacting with followers. This will help drive traffic from social media to the target site or business.
2. What is TRAFFIC FLOW
❖ Is the number of individuals moving to a destination
❖ The influx of substance or materials/people from a
stand point to a place(Website)
❖ Is the interaction of people within a region
3. THREE PROVEN WAYS TO BOOST YOUR
TRAFFIC FLOW
➔Social Media
➔Forum
➔Email marketing
4. SOCIAL MEDIA: TRAFFIC FLOW
Most Effective Method of Getting a Following on Social
Media. With billions of users accessing social media sites
everyday, it would be unwise for your business not to
embrace social media. Social media has over the years
proven to be an effective tool for driving traffic to your site,
business or whatever you’re into . To effectively take
advantage of socila media, you will have to build a
following. This slides outlines the most effective ways that
you can use to get a huge, targeted and long term following
on social media and build a huge HUGE TRAFFIC
FLOW………...
❏ Target Audience
❏ Have a Consistent Posting
Strategy
❏ Tailor Your Content
❏ Engage your audience
5. TARGET AUDIENCE
Once you have signed up to a social media page of your choosing, it is
important to undertake an in-depth research of your target audience.
This research will involve knowing the demographics of potential
audience who are likely to buy your product or services, what they
like and their social media behaviors. Having such information will
enable you come up with the best strategy to interact with your
audience and build a social media following.
6. POSTING STRATEGY
Have a Consistent Posting Strategy
Consistent posting on your social media pages is key in
building your social media following as your audience
will be regularly engaged. Flooding your social media
pages with content will irritate your audience and they
will likely un-follow you. All your posts should be helpful,
relevant and targeted to your audience. Your audience
will view your page as credible if you consistently post
useful and helpful content on your social media pages.
7. TAILOR YOUR CONTENT
To grow your social media audience, it is important to
tailor your content to their needs and likes of your
audience. If most of your audience is made up of
young people, the language used will be different
when engaging an audience of older adults.
Additionally, content should be tailored depending
on the social media platform. Content for twitter
should be short and to the point, LinkedIn favors long
professional content while Facebook posts with
images and videos get greater interaction.
8. ENGAGE YOUR AUDIENCE
Engaging your audience in conversation will help you grow loyal
customers as they will get to share their views and opinions directly
with you. Engaging your audience will also give a personal touch to
your social media pages as your audience will feel that you value
their feedback. Additionally, you should be able to respond to direct
queries from your followers because if they go un-responded, some
of them might un-follow you in protest. Giving giveaways, freebies
and discounts to your followers will also ensure loyalty and attract
more followers.
9. 3 TIPS TO MAKE YOUR CONTENT GROW
VIRAL
It is every online marketers dream to have their
content go viral as viral content is a sure way of
generating lots of traffic that can easily be
converted to revenue streams. Going viral is not
easy as your content should be able to gain
traction among readers to enable them share it
to their followers and friends. Additionally,
having viral content is the fastest way to get
search engines to quickly index and rank your
content as they regard viral content as being
valuable to readers.
➢ Use Catchy Title
➢ Use Media(pictures/videos) in
Your Posts
➢ Get Social Media Influencers
On Board