Crowdsourcing for brand and product innovation by Shelley Kuipers from Chaordix at Crowd15

1. How crowdsourcing
can work for you.

2. But first,
Hello.

3. How best to use the crowd
So…You are a start-up

4. Your big idea.
Test ideas with the market
and get them funded.
1

5. Design a brand & business
Generate content and design your brand by
leveraging crowd creativity.
2

6. Build teams, community & stuff
Gain access to the right resources in the crowd.
3

7. “The amount of knowledge and talent dispersed
among the human race has always outstripped our
capacity to harness it. Crowdsourcing corrects that –
but in doing so, it also unleashes the forces of
creative destruction.”
– Wired magazine writer, Jeff Howe from his book Crowdsourcing, 2008

8. What do you need to do?
So…
you’re all grown up

9. Improve your business with
your employees
1
EngageCreate Empower
transparency and
encourage democracy
employees to enact
positive change
And connect
your team

10. Build brand advocacy
2
Go beyond the like Guide their missionsHonour the crowd’s
co-ownership of your brand

11. Co-creation
3
Go beyond the like Guide their missionsHonour the crowd’s
co-ownership of your brand
Content CommerceCommunity+ +

12. You don’t own your
brand anymore.

13. Be part of a crowd
So…You want to contribute

14. Have your voice heard.
Make the first step – even a ‘like’ and social media,
joining a conversation, sharing ideas
1

15. Follow your passion.
Once inside, share your skills in the fields that you’re
passionate and interested in.
2

16. Get recognized.
There is something in it for you; job opportunities, royalties,
peer recognition and monetary rewards
3

17. Take risks
Champion participation
Get involved
Become an entrepreneur – the tools are there.
with stakeholders in your company today.
with the brands and causes you love.
See the community grow.

18. Thanks.
@shelleykuipers