Communicating with and monitoring new social networks. Seach Engine. Wiki for guest pupils from primary and secondary school. Statistical analysis - Google analytics. Video material for web use.

1. Web 2.0
The new frontier in education communication

2. Mads Gorm Larsen
• Cand.it as my formel education
• IT salesman within b2b.
• Web-editor.
• Teacher: IT systems, programing, business
and communication curriculum for
multimediadesigners.
• Freelance web strategy-consultant.
• Communications officer at Faculty of
Engineering.

3. What is Web 2.0
Implications for education

4. Is Web 2.0 just a
marketing buzzword?

5. Interactive,
multimedia,
hypermedia Web 2.0
etc.

6. What is Web 2.0?

7. Web 2.0
Tim O’Reilly
8 design patterns

9. UGC = User generated
content.

10. Youtube

11. QXL

12. IMDB

13. Wikipedia.org

14. Amazon.com

15. UGC in Education
at the
Faculty of Engineering

18. Social Networks

19. Advertise

20. Advertise
Cost Per Click (CPC)
and Cost Per Thousand
Impressions (CPM)

21. The social graph
Who we know, and how how they're related.

22. The social graph

23. Activating the social
graph of our
International students.

24. Movie competition

25. For one movie
•36 comments
•35 clicked on like this video
•32 persons where tagged in this
video.
We had four movies.

26. Potentially new student

27. Each movie got
over 200 views
in YouTube

28. Education fair
on Island
• 27 confirmed guests
• 85 maybes
• 103 not replied
• 244 Not Attending

29. Message
We can build on previous
attendants, because we can
“Send guest a message”.

30. Potentially new
student

31. How are we
represented outside of
sdu.dk/tek

32. SEO
Search Engine Optimisation

37. Google maps
Pictures and video of Faculty of
Engineering

38. Landing page
optimasation

40. Comments and
pagerank.com

41. Twitter
http://twitter.com/tekniskfakultet

42. LinkedIn
LinkedIn Group

43. YouTube
http://www.youtube.com/user/
DetTekniskeFakultet

44. Summary
• Communicating with and monitoring new
social networks.
• Seach Engine.
• Wiki for guest pupils from primary and
secondary school.
• Statistical analysis - Google analytics.
• Video material for web use.

45. Massachusetts Institute
of Technology

50. MIT faculty open access
to scholarly articles
Massachusetts Institute of Technology have voted to
make their scholarly articles available to the public for
free and open access on the Web. The new policy, which
was approved unanimously at an MIT faculty.