1. Driving Standards Agency DSA Direct - Case Study Dave Worsell Director, Government Solutions dave.worsell@govdelivery.com @dworsell +44 207 993 5595 / +44 7500 902 516 www.govdelivery.co.uk Version: March 2011

2. DSA Case Study - Requirements...

4. Cars

5. Bikes

6. HGV

7. Coaches

8. Driver Trainers (ADI’s)

9. Experienced drivers

12. DfT

13. DirectGov

14. BusinessLink

15. Control over messaging

16. Promotion – (not everyone uses Social Media to engage Gov.)

17. Budget restrictions

18. Limited Resources

20. DSA Case Study - Outcomes...

22. 37.5k email subscribers to online content changes (growing quickly)

23. 3.6m messages, 19m updates, 1.3m unique clicks

24. 17k YouTube Subscribers (15k via email) with 3 million channel views

25. Multiple Twitter channels: Main has 5.1k followers / 8.6k by email digest

26. Chief Examiner now has a Facebook page (2,200 fans)

27. Estimated £120k paper savings per annum

30. Highways Agency

31. Met Office

32. Health and Safety Executive

33. British Standards Institute

34. Local Authorities

35. 45% of all subscribers come via the network

36. Dramatic increase in subscribers when it snows (via network)

37. Widgets help DSA collaborate with ADI’s/Driving schools & Learners