Web 2.0
The new frontier in education communication
Mads Gorm Larsen
• Cand.it as my formel education
• IT salesman within b2b.
• Web-editor.
• Teacher: IT systems, programin...
What is Web 2.0
  Implications for education
Is Web 2.0 just a
marketing buzzword?
Interactive,
multimedia,
hypermedia     Web 2.0
    etc.
What is Web 2.0?
Web 2.0
  Tim O’Reilly
8 design patterns
UGC = User generated
     content.
Youtube
QXL
IMDB
Wikipedia.org
Amazon.com
UGC in Education
        at the
Faculty of Engineering
Social Networks
Advertise
Advertise
 Cost Per Click (CPC)
and Cost Per Thousand
  Impressions (CPM)
The social graph


Who we know, and how how they're related.
The social graph
Activating the social
     graph of our
International students.
Movie competition
For one movie
•36 comments
•35 clicked on like this video
•32 persons where tagged in this
video.

         We had four mo...
Potentially new student
Each movie got
over 200 views
  in YouTube
Education fair
    on Island
• 27 confirmed guests
• 85 maybes
• 103 not replied
• 244 Not Attending
Message
 We can build on previous
attendants, because we can
 “Send guest a message”.
Potentially new
   student
How are we
represented outside of
      sdu.dk/tek
SEO
Search Engine Optimisation
Google maps
Pictures and video of Faculty of
          Engineering
Landing page
optimasation
Comments and
pagerank.com
Twitter
http://twitter.com/tekniskfakultet
LinkedIn
LinkedIn Group
YouTube
http://www.youtube.com/user/
      DetTekniskeFakultet
Summary
• Communicating with and monitoring new
  social networks.
• Seach Engine.
• Wiki for guest pupils from primary an...
Massachusetts Institute
    of Technology
MIT faculty open access
 to scholarly articles
  Massachusetts Institute of Technology have voted to
 make their scholarly...
Marketing online for university
Marketing online for university
Marketing online for university
Marketing online for university
Marketing online for university
Marketing online for university
Marketing online for university
Marketing online for university
Marketing online for university
Marketing online for university
Marketing online for university
Marketing online for university
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Marketing online for university

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Communicating with and monitoring new social networks.
Seach Engine.
Wiki for guest pupils from primary and secondary school.
Statistical analysis - Google analytics.
Video material for web use.

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  • 2005

  • Users ad value










  • Cost Per Click (CPC) and Cost Per Thousand Impressions (CPM)
  • http://bradfitz.com/social-graph-problem/
  • http://bradfitz.com/social-graph-problem/


























  • http://ocw.mit.edu/OcwWeb/Mathematics/18-02Fall-2007/VideoLectures/detail/embed01.htm

  • Marketing online for university

    1. 1. Web 2.0 The new frontier in education communication
    2. 2. Mads Gorm Larsen • Cand.it as my formel education • IT salesman within b2b. • Web-editor. • Teacher: IT systems, programing, business and communication curriculum for multimediadesigners. • Freelance web strategy-consultant. • Communications officer at Faculty of Engineering.
    3. 3. What is Web 2.0 Implications for education
    4. 4. Is Web 2.0 just a marketing buzzword?
    5. 5. Interactive, multimedia, hypermedia Web 2.0 etc.
    6. 6. What is Web 2.0?
    7. 7. Web 2.0 Tim O’Reilly 8 design patterns
    8. 8. UGC = User generated content.
    9. 9. Youtube
    10. 10. QXL
    11. 11. IMDB
    12. 12. Wikipedia.org
    13. 13. Amazon.com
    14. 14. UGC in Education at the Faculty of Engineering
    15. 15. Social Networks
    16. 16. Advertise
    17. 17. Advertise Cost Per Click (CPC) and Cost Per Thousand Impressions (CPM)
    18. 18. The social graph Who we know, and how how they're related.
    19. 19. The social graph
    20. 20. Activating the social graph of our International students.
    21. 21. Movie competition
    22. 22. For one movie •36 comments •35 clicked on like this video •32 persons where tagged in this video. We had four movies.
    23. 23. Potentially new student
    24. 24. Each movie got over 200 views in YouTube
    25. 25. Education fair on Island • 27 confirmed guests • 85 maybes • 103 not replied • 244 Not Attending
    26. 26. Message We can build on previous attendants, because we can “Send guest a message”.
    27. 27. Potentially new student
    28. 28. How are we represented outside of sdu.dk/tek
    29. 29. SEO Search Engine Optimisation
    30. 30. Google maps Pictures and video of Faculty of Engineering
    31. 31. Landing page optimasation
    32. 32. Comments and pagerank.com
    33. 33. Twitter http://twitter.com/tekniskfakultet
    34. 34. LinkedIn LinkedIn Group
    35. 35. YouTube http://www.youtube.com/user/ DetTekniskeFakultet
    36. 36. Summary • Communicating with and monitoring new social networks. • Seach Engine. • Wiki for guest pupils from primary and secondary school. • Statistical analysis - Google analytics. • Video material for web use.
    37. 37. Massachusetts Institute of Technology
    38. 38. MIT faculty open access to scholarly articles Massachusetts Institute of Technology have voted to make their scholarly articles available to the public for free and open access on the Web. The new policy, which was approved unanimously at an MIT faculty.

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