Social Media and Journalists: Part 1

SOCIALMEDIAA GUIDE FOR JOURNALISTSPART 1 OF 4

NEW YORK CITY SNOW STORMDecember 26, 2010

WNYC RADIO: GOOGLE MAPDecember 29, 2010 (3 days after storm): White = snow not cleared

WNYC RADIO: GOOGLE MAPDecember 30, 2010 (4 days after storm): Purple = snow cleared

WNYC RADIO: SNOW CRISIS  Over the radio, listeners were asked to text PLOW to 30644, the station’s mobile shortcode  The location of each text was added to a Google Map  The map was posted on the radio station’s website  Each person who texted was asked to also leave an audio report as voicemail  The audio reports were played on the radio

“IT REALLY ENCOURAGES OTHER PEOPLE TO SEND IN THEIR STORY AND CONTRIBUTE, WHEN THEY HEAR PEOPLE JUST LIKE THEM.” —Jim Colgan, former WNYC news producer

LESSONS LEARNED 1. The audience can help journalists 2. Journalists need to think creatively so they can use this resource well 3. Social media can be very useful in crisis reporting

JOURNALISM AND SOCIAL MEDIACONCEPTS

WHAT JOURNALISM DOES  Inform  Entertain  Serve the public good  Amplify the voice of the people  Act as a watchdog  Filter: Select and prioritize news

WHAT JOURNALISTS DO  Gather (observe, seek, interview)  Select (choose, sort, discard)  Produce (write, edit, process)  Distribute (publish, broadcast, upload)  Interpret (analyze, discuss, comment)

SOCIAL MEDIA: GENERAL USES  Create a profile (or identity) to show others who you are  Make links to things you support or like  Share information* with groups (friends, family, work colleagues)  Post comments, messages, “statuses”  Maintain connections with many people * Including images, videos, links

Us Them

If you’re notsubscribing to(following) people,you’re not doing it right.

JournalismSocial Media Important Information

THE PUBLIC CAN CONTRIBUTE  Gather (observe, seek, interview)  Select (choose, sort, discard)  Produce (write, edit, process)  Distribute (publish, broadcast, upload)  Interpret (analyze, discuss, comment)

NEW ENVIRONMENTThe media universe has changed,and there’s no going back.

NEW ENVIRONMENTThe media universe haschanged, and there’s no goingback.What has changed?

NEW ENVIRONMENTThe media universe has changed,and there’s no going back.What has changed?How all of us gather, verify,distribute, and consume newsand information.

Source: Debra Askanase, consultant, Community Organizer 2.0

RELATED TERMS 1. Participatory journalism 2. Crowdsourcing 3. User-generated content (UGC) 4. Curation

SOCIAL MEDIATOOLS &COMMUNITIES

DEFINITION: SOCIAL MEDIADigital systems*that enable people,identified byprofiles, to shareinformation. *digital systems = media

USER PROFILESThe profile isan anchor, or a node,in the social mediauniverse.

CLARIFICATIONSocial media (SM) putsthe emphasis on media(the universe) ratherthan on the networks(sites or apps).

THE NETWORKPeopleadd / follow / friend you(your profile)into their network. What does your profile say about you?

THE NETWORKPeoplewill “un-friend” youif they don’t likewhat you send out.

THE NETWORKYour networkis valuable to youif you follow peoplewho share meaningfulinformation.

YOUR NETWORKWho is in your network?Why are they there?Who is missing?

Data from 2011 viaMichael NetzleySurvey of 596Singaporeans.

Data from 2011 via Michael Netzley(1)(2)(4)(3) Survey of 596 Singaporeans.

SOCIALMEDIAPresentation by Mindy McAdamsUniversity of Florida, USAmmcadams@jou.ufl.edu

Keep up on the latest news and tipsabout social media and journalists:http://www.scoop.it/t/social-media-and-journalistsFollow these sources on Twitter for updateson the social media universe:@NiemanLab@mashable

http://www.scoop.it	171
http://lachmann-digital.de	125
http://printrun.tumblr.com	10
http://www.tumblr.com	3
http://netcite.tumblr.com	2

Social Media and Journalists: Part 1

by Mindy McAdams

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