The document discusses how the speed and platforms of media have shifted over time. It notes that social media allows news to spread almost immediately through unedited sharing, unlike newspapers which took longer to produce. As digital media has become more efficient at delivering content quickly, it has replaced slower platforms like newspapers. Now, media organizations are diversifying their content across multiple platforms and pushing news directly to users, representing a shift towards "wire-fication" where content flows freely across different channels in real-time.

1. The Shifting
River of Media
and Knowledge
NASA

2. With the
advent of the
internet,
media
platforms
have become
high speed
tunnels of
knowledge.
steffenz - flickr
Background: Freepik

3. Designed Speed Snapchat achieves the
fastest speed by
having its content
available quickly and for
a maximum of 24 hours.
The speed of media
is determined by
how quickly the
information can flow
and how long it lasts.
News papers achieve
the slowest speed by
having content
thoroughly moderated,
while also creating
physical copies.
To this date, hard
copy media is the
longest lasting
media.
Badgreeb_records - flickr

4. The Speed of Media
SPEED
SPEED
5 clicks, no typing required
4 clicks, plus typing (extra
2 for adding an image)
6 clicks, plus typing (extra
1 for filter)
4 clicks, plus typing (extra
3 for photo)
Expensive production, air-times
(SLOW)
News usually from
previous day
Independent creators,
speed dependent on
creators
Courier
Pigeon
Obsolete
freepik and flaticon

5. The link between social media and knowledge
One study conducted in the USA found that 80% of its respondents claimed
that they use social media to seek out information and self-educate.
80% 20%
Whiting, Anita and David Williams. "Why People Use Social Media: A Uses And Gratifications Approach". Qualitative Market Research: An International Journal 16.4 (2013): 362-369. Web.
Biologycorner - flickr

6. Facebook uses the “trending” section of their website
to link users to popular articles of media.
Hendrickson, Scott. "Case Study: How Content Diffuses Through Different Social Networks". Social Media Today. N.p., 2013. Web. 19 Oct. 2016.

7. Twitter, by design allows for news to be
reported and shared first hand.

8. Snapchat is the fastest medium for news as it is
the simplest platform to post content on.

9. Instagram: a mix between Snapchat and Twitter can
be used for news but is not as efficient at doing
so, thus it is used far less for this purpose.

10. The shift in content delivery style
Because news is able to be shared almost immediately
after an event, it is usually first reported on by the
general public in an unedited manner via social media. In
the past, news stories were usually deeply analyzed
by journalists before hitting the eyes of readers.
Hauser, Jenny. Speed In Context: Real-Time News Reporting And Social Media. 1st ed. Dublin: European Journalism Training Association, 2014. Print.

11. Efficiency, Efficiency, Efficiency.
What does not keep
pace gets replaced
Saperstein, Tess. "The Future Of Print: Newspapers Struggle To Survive In The Age Of Technology - Harvard Political Review". Harvard Political Review. N.p., 2016. Web. 19 Oct. 2016.
Adam Jenkins - flickr

12. Efficiency and replacement is a key factor in
lost sales of the newspaper market.
As digital media delivery gets more efficient, it quickly takes a cut out of the slower newspaper market.

13. In 2015, 43% of Americans used a combination
of Facebook and Twitter for their news.

14. as time goes on,
the rate of people
obtaining news
through social
media is growing.

15. To combat this,
News publishers
are beginning to
push news to
multiple
platforms in
combination with
their own.
NEWS ORGANIZATION
"Is The Media Becoming A Wire Service?". Vox. N.p., 2015. Web. 19. 2016.

16. The diversification of news platforms creates
space for the “wire-fication” of media.

17. Wire-fication of media:
When something happens, the news is
pushed straight to everyone’s devices, no
matter the platform.

18. The Young Turks: Wire-fication

19. Journalism and Wire-fication:
Journalists in today’s market must be
proficient in all forms of social media in
order to push their work to the most
consumers.
Saltzis, Konstantinos and Roger Dickinson. "Inside The Changing Newsroom: Journalists' Responses To Media Convergence". Aslib Proceedings 60.3 (2008): 216-228. Web.

20. The Next stages of media
consumption
As new media platforms and devices are
created, the old wires of media will be replaced
by the new ones, but the fast paced tendencies
of society will continue to herd media within the
bounds of wire-fication.

21. NASA
Outdated
mediums
created by
efficiency shifts
are left in
stagnant user
ponds, slowly
drying up along
side a river of
fast paced
media…