Effective Presentations

Slide 1: Effective Presentation Skills The difference between success and failure in persuasion & motivation

Slide 2: Why Presentations? • Communication –Presentations allow us to communicate our thoughts or ideas to a desired or given audience in a controlled & organized manner • Information –Presentations allow for conveyance of substantial amounts of information in visually meaningful and digestible portions • Motivation –Presentations can serve as props to raising motivation and excitement levels amongst teams for a common cause • Instruction –Presentations enable us to deliver step-by- step instruction to the audience in a memorable manner, and at a pace that is comfortable to them

Slide 3: Presentation Equipment • Flip Chart – This is one of the most basic yet effective formats for making presentations • Slide projector – Traditionally, photographic slides were made and projected onto the screen using a slide projector • OHP + Acetates – Another option was the use of acetate sheets on which one could write or draw, which were projected onto the screen via an overhead projector • PC + Projector – The most commonly used format today is the PC, on which presentations are made using standard software (such as Microsoft Powerpoint), and which is then projected onto a screen via a digital projector – In addition, a laser pointer and a microphone may be used if required

Slide 4: Essential Points • “What is the objective?” – It is essential to clarify beforehand the precise purpose and objective of making a presentation – It is useful to list down the desired outcome, and refer to it at every point of the presentation’s development • “Who is the audience?” – The same presentation can get a standing ovation from one audience and snores from another – It is essential to know your audience beforehand, and make appropriate changes to the presentation’s contents, tone, structure and duration • “How can it be made relevant, useful, interesting?” – It is worthwhile remembering that each presentation imposes on one of the most precious commodities people have: their TIME – Hence, the presentation must make every effort to make each member of the audience feel that her/his time has been spent well and worthwhile • “What equipment & props?” – Often, just having a speaker and a screen may not be good enough – Additional props & exhibits, multiple speakers, a wireless mike for interactivity, posters & backdrops, etc. can add power to a presentation

Slide 5: Mind Your (Body) Language! • A Gesture is… – They say “A picture is worth a thousand words” but a gesture is worth even more • Credibility – Credibility is one of the most essential aspects for successful communication, and body language can make or break the credibility of the best-written presentation • Voice Throw – Besides body language, it is essential for the speaker to throw her/his voice in order to be clearly heard by every member of the audience • Posture & Positioning – Posture conveys attitude, and every speaker must be aware of and utilize it for the best impact – Positioning oneself so as to be visible and accessible to the audience, without blocking their vision or intruding into their personal space is also essential • Eye contact – People don’t trust those who avoid their eyes, and every speaker has to constantly look into her/her audience’s eyes in order to win their trust and respect

Slide 6: “Power to the People” Introducing the future of lighting: more for less

Slide 7: Presentation Outline • Energy situation in India –Brief outline of the power chain –Critical global/local energy situation and wastage –Ever increasing energy costs, and bills • The solution –New generation technologies like nuclear, solar, gobar gas, water or hydel –At the other end, new low-consumption technologies for home & work: CFL lamps • The benefits: CFL lamps –CFL: equal to 40/60/100W incandescent –CFL: only 20% power consumption –CFL: lower maintenance –CFL: higher unit cost BUT huge savings; hence more cost-effective

Slide 8: “Just 1 Pinch a Week!” Introducing wallet-friendly washing

Slide 9: Presentation Outline • The opportunity – 90 million households (21 states/ 100 districts/ 220 tehsils) are potential users of detergent – They currently use (a) soap bars, (b) other brands of detergent, or ( c) traditional alternatives to wash their clothes • The barriers – Cultural: traditional way of washing is conducive to soap bars; the idea of ‘soaking’ is not familiar – Financial: soap bars are low-cost, easily accessible and bought only when needed – Brand: other detergent brands have occupied the premium positions • The innovation – To introduce sachet packs of detergent – To make them available at even the smallest shop/shack – To price these at <25% of soap bars, not more than Rs.5/- • The promotion – To promote the idea that a single pinch of detergent washes more & better than a cake of soap – To create awareness about the pinch-sized sachet pack – its power, its convenience, its affordability, its ubiquitous availability – To encourage impulse/low-commitment trials of the pack – To competitively position our brand as superior to all other detergent AND soap bar brands, using “the Power of a Pinch” as the theme