The brochure provides information about the Bett educational technology conference. Some key details include: - Bett 2016 had over 34,500 educators in attendance along with 700 exhibitor brands. - The 2019 show will include dedicated areas for higher education, STEAM initiatives, and connecting channel partners. - Attendees agree that Bett is the best place to learn about new education technology and make purchasing decisions. - Exhibitors can benefit from promotions, brand awareness strategies, and access to the large audience of decision-makers.

1. THE BETT BROCHURE | 2017
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Changing the world
through education
“This revolution has not
stopped, is not slowing
down, has not even started”
Sir Ken Robinson at Bett
www.bettshow.com

2. Contents

3. INTRODUCTION
Welcome to Bett
At Bett 2016, we shared an immense amount of knowledge and experience in just four days, often delivered
with humour and fun; which is a pretty accurate reflection of what education should be like. The 528
speakers and over 700 brands certainly played a major part in that. 34,500 educators visited the show and
you only had to walk past the Arena wall, illustrated with their stories, to see the passion at the show and in
the education community.
It was great to have so many learners getting actively involved at the show. They’re the ones whose
experience of education will be influenced by all this technology, and we think it’s vital that we allow
their voices to be heard. From hearing them speak on stage to having them judge the best stand at Bett
competition, they were certainly an inspiration.
As always, the show floor (all 39,500m² of it) was buzzing; a testament to how valuable it is to be able to
experience products and solutions then and there. I hope you will be there with us at Bett 2017!
Bett has a history of over 30 years. With each show comes a new experience, hence it
is trusted by the education community to provide exactly what’s needed at the time.
By continually adapting to the market, we ensure educators find the solutions they are
looking for and exhibitors meet the people who will really benefit from their products.
Debbie French
Portfolio Director

4. OUR VISITORS

5. VISITOR SUMMARY
Our visitors
agree that Bett is the
best place to learn about
education technology
hadn’t visited any other
events in the previous
12 months
were satisfied with
the event
have placed, or are looking
to place, orders as a result
of their visit
Educators travel from far and wide to source the latest, most innovative technology,
learn from leaders in the field and share experience with their peers.
90% 76% 92% 82%
HAPPY CUSTOMERS IN 2016

6. VISITOR SUMMARY
unique visitors total visits
34,530 45,892
138 COUNTRIES REPRESENTED
2016
visitor
summary

7. VISITOR SUMMARY
authorise or influence
purchasing decisions
81%
ESTABLISHMENT TYPES
School
Further education
Higher education
JOB FUNCTIONS
30% Teacher
30% Leader
22% Techie
6% Reseller
13% Other
6,974
Primary school/early
years
7,003
Secondary school
2,262
Further education
1,565
Higher education
1,806
Reseller/distributor
7,610
Education consultancy
and services
800
Charity/NGO
1,231
Local authority/local &
central government
351
Academy sponsor
Teacher/Lectuer
Leader
Techie
38%
30%
33%
36%
23%
13% 16%
19%
20%
ESTABLISHMENT TYPE BREAKDOWN

8. VISITOR SUMMARY
MAIN AREAS OF INTEREST
JOB TITLES
Classroom equipment and hardware
Curriculum improvement
Business solutions
Classroom materials
IT services
Software
Multi-media technology /
projection devices
Professional services
Classroom services
Data management and storage
Furniture
Security and risk management
Business Manager
Bursar
Teacher
CEO
CIO
Human Resources
CTO
Lecturer
Librarian
LearningResources
DeanHeadteacher
Finance
Principal
Head of eLearning
Minister
Ministry of Education
School Management
CFO
Systems Integrator
Director
of Curriculum Governor
Head of
Department
Vice
Chancellor

9. OUR EXHIBITORS

10. EXHIBITOR SUMMARY
Our exhibitors
International pavilions:
Norway France Turkey Spain Singapore Korea Netherlands UAE
leading education
technology companies
new exhibitors in 2016 countries represented, from
Europe, the Americas, Africa,
Middle East and Asia
don’t attend any other
industry event.
Up from 38% in 2015
The Bett show floor is home (for four days of the year) to hundreds of the most
innovative education technology service providers and distributors.
700+ 250+ 46 44%
2016 EXHIBITOR SUMMARY

11. EXHIBITOR CASE STUDIES
“Bett is a very
special and
unique exhibition
worldwide.”
“On day one I’d
already got
a return on
investment.”
“Coming back to
Bett was the only
solution for
us to relaunch
ourselves as an
education brand.”
“It’s enabled
us to meet
people we’d never
ever have the
opportunity
to meet.”
“Bett is huge;
it’s the place to
be. It’s been busy
all the time.”
RETURNING
EXHIBITOR
THIRD YEAR
INTERNATIONAL
EXHIBITOR
FIRST TIME
EXHIBITOR
BETT FUTURES
EXHIBITOR
INTERNATIONAL
PAVILION
Success stories

12. our show features

13. CONTENT
Setting the stage
hours of CPD
accredited content
speakers across
12 theatres
sessions – up from 300 ministerial speeches countries providing
attendees for sessions
Each year we put together a seminar programme (CPD accredited of course) that
addresses the most prominent issues in education, delivered by the people who are
leading change and innovation.
300 528 477 3 104
2016 CONTENT

14. 2016 SPEAKERS (A HANDFUL OF THEM) AND THEIR WORDS OF WISDOM
Jonathan Rochelle
Director of Product Management,
Google for Education.
Angela Lee Duckworth
Psychologist, University of Pennsylvania
Dan Haesler
Educator, Writer, Speaker
“The bus can’t
go everywhere”
“Human beings
do not like
doing things
they cannot do”
“You wouldn’t
see that on
Home and Away”
Robert Winston
Researcher, Doctor, Broadcaster, Professor of Science
and Society, Imperial College London
Amy O’Toole
Student, Scientist
Dr. Ellen Stofan
NASA Chief Scientist
“Any two of
you working
together have
more brain
capacity that
Albert Einstein”
“Baking a cake
is actually
chemistry and
mathematics”
“You have
the surface
of Mars to go
and live on”

15. DEDICATED AREAS
Creating a buzz
We’re always bringing new feature areas to the show floor, to keep things fresh
and exciting and to reflect the biggest areas of potential in education. Not to
mention making it nice and easy for visitors to find what they’re looking for.
BACK FOR 2016
Designed in collaboration with BESA and other key partners,
Bett Futures is the place for the best start-up companies to
meet their market, build their customer base, find partners and
ultimately grow their business. This area was introduced
to celebrate brave thinking and innovation and has gone
from strength to strength.
30 of the most exciting edtech start-ups
Over 2,000 seminar attendees
83% of Futures visitors found the area useful
846,000 followers engaged with
#BettFutures during #BettChat LIVE
Small companies with big ideas Bett Futures 2016
“Bett Futures was a revelation. Really awesome to hear ideas from so many people (teachers,
publishers, investors, parents and students) on how we as a young start-up can take things to
the next level. Thank you very much Bett team – you were amazing.”
Jamie Edington Business Development, TeachPitch

16. DEDICATED AREAS
NEW FOR 2016
The working world is changing and education needs to
reflect that. Regardless of the career path that today’s
students choose, they’ll be expected to have skills in STEAM
areas. So, we went full steam ahead and built a village of
inspiration for educators, where they can physically develop
skills to take back to the classroom, through exhibits,
workshops, demos and seminars.
2016 exhibitors included:
Picking up STEAM
putting the
Arts into STEM.

17. DEDICATED AREAS
NEW FOR 2016
As the global meeting place for channel partners, Trade@Bett
could connect you with 2,000 resellers, distributors, publishers
and system integrators. Meet, network and do business with
new and existing channel partners from around the world.
> Find a certified route into a new market
> Cut down on time and money spent travelling the world
to service and update your channel partners
> Meet partners that can best represent your brand and
successfully grow your business in key territories
Trade@Bett will help you:
Calling all channel partners
“Our stand in the Trade@Bett area was in a
great location to enable us to meet resellers
and distributors as well as end users.
We also found Trade@Bett’s Networking Hub
useful, where we could have meetings with
potential new partners.”
Fernando Vargas
GroupVision

18. DEDICATED AREAS
NEW FOR 2017
A practitioner focused theatre, ideal for presenting a case
study or giving a demonstration of your proposition. This
will be an intimate theatre, to encourage the audience to
participate and interact.
A curated audience conference in a round table format, to get
the conversation flowing throughout each session and help
you really get involved with your audience.
> Learning analytics
> Learning spaces
> Teaching excellence framework
Higher Education Learn Live
Higher Education Leaders’ Summit
Key themes in the world of HE include:
At the next Bett, higher education will have its own feature area, which will
include seminar theatres dedicated to HE content. Therefore, exhibitors targeting
this market will be right in amongst the most relevant visitors.
Higher Education Hub

19. YOU AND BETT

20. PROMOTION AND BRAND AWARENESS
You and Bett
You may have developed the most revolutionary product in the world, but that’s just
the first hurdle. Demonstrating said product’s capabilities to the education market is
the next big step. Meeting customers and prospects needn’t be a time consuming
prospect. We don’t want you to have to travel for 100 days in order to talk to people
face to face – we want you to do the talking at Bett.
Whatever your objectives for the show and
beyond, we can work with you to develop a
bespoke solution.
“Over 30,000 people come to Bett because
they want to. We generated a lot of leads
and met 100 existing customers. That’s 100
100 days’ worth of travelling.”
Carl Morten
CEO, Creaza

21. PROMOTION AND BRAND AWARENESS
As inspiration, here are potential solutions
Show off your products and
solutions in person and capture
visitors’ details.
Branch out from typical show
floor interactions.
The ultimate subliminal
messaging! Position your brand
throughout the show.
Maximise your exposure through
our website before,
during and after the show.
Take to the stage and demonstrate
thought leadership.
Show individual prospects how
your solutions will benefit them,
through meetings or events.
A stand Interactive features
Branding Digital
Speaking Networking
Our consultants are here to help find the best solution for you.

22. PROMOTION AND BRAND AWARENESS
Reaching out further
Standing out from the crowd in a competitive market is certainly a challenge; you
have to really put yourself out there. Aligning your brand with Bett is a sure fire way to
get your name in the game. Through multiple channels, we reach the far corners of
the education market.
Where your target
market find all they
need to know about
the show.
470,000 users
2.7 million page
impressions
Database of over
120,000 education
professionals
Over 10,500 unique
users
Over 2.8 million
users across Twitter,
Facebook and LinkedIn
Over 6 million
followers engaged
each month
Over 1,255 media
mentions and
appearances
Bett delivers a highly
successful, targeted
email campaign to
leaders and educators.
Exhibitor listings,
seminar schedules
and floor plans at
visitors’ fingertips.
Bett is very active on
social media and has
built a strong social
community.
The UK’s ‘trend’iest
education conversation
and debate; each week
a different topic.
Our experienced PR
agency deliver targeted
messaging through
leading publications.
Bett
Website
Email
marketing
Mobile
app
Social
media
#BettChat PR &
media

23. TS
FLOORPLAN
Learn
Live
Secondary
Bett
Arena
Learn
Live
Primary
School Leaders’
Summit
- Two theatres
- Networking area
Hands
on Learn
Live
STEAM
Village
Higher Education Hub
- Leaders’ Summit
- Learn Live
- Networking area
Bett Bar
Learn Live FE
Learn
Live
SEN
Trade@Bett
International
Connect
Bett Bar
Bett
futures
Where do you want to be?
ENTRANCE ENTRANCE ENTRANCE ENTRANCE ENTRANCE ENTRANCE
Meeting Rooms

24. Now sit back, plug the headphones in,
and experience the buzz

25. GLOBAL PRESENCE
Our global series
The Bett portfolio is all about enhancing education on a
worldwide scale. From leadership summits to expos, these
events unite the education community and showcase the
transformative power of technology.
25-28 January 2017
London, UK
April 2017
Abu Dhabi, UAE
15-16 November 2016
Kuala Lumpur, Malaysia
10-13 May 2017
Säo Paulo, Brazil
27-28 October 2016
Mexico City, Mexico
www.bettglobalseries.com

26. 25-28 January 2017
Meet the consultant team
We hope you’ll join us!
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BROUGHT TO YOU BY
Adam Collis Bryony
Kimble-Wilde
Remi Toyobo Louisa Hunter Roger Challinor Tansy Clark
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