A bit about my background and how I got involved with social. Then an overview of social in general, the players in social media, how to get started, what to look out for, and what the benefits of social media are for companies. Also reviews the in-house "social business" solutions, some tips for vendor selection, obstacles to look out for, and the benefits of these solutions. Social is important & real, but this presentation also demystifies what is essentially one other communications tool in your tool belt.

1. Social Media and
Social Business – An
Overview

2. About STS
Collaboration – it's about people working together
better
Server and collaboration software sales
Key values: service, knowledge, education
Early adopters of “social”: Blog, LinkedIn, Twitter,
Facebook

3. About Lisa Duke
Career in IT & sales
Also responsible for “shoestring”
marketing
Currently manage company's Twitter,
Facebook, Linked In, and other social
sites plus email newsletter and website.
Doing the same for a client company, and
planning to add two additional clients
shortly.
Host, Get Social Do Business podcast
Speaker, UKLUG, MWLUG, IAMLUG,
Lotusphere, WITI

4. What is “Social”?
Self publishing for the non-technical
Social Media: External facing. Blogs,
microblogs, profiles, IM, wiki,
collaborative real-time editors, social
bookmarking, file sharing, forums,
networking, recommendations &
search, online meetings
Social Business: Internal facing.
Enterprise social software is bringing
these concepts into the business for
more private conversations.

5. Who Are the Players in Social
Media?
LinkedIn – professional networking
Facebook – personal connecting,
B2C brands
Twitter – brief status updates
Deal sites (Groupon) & location-
based sites (Foursquare)
Many more – check
http://www.getsocialdobusiness for
interviews with business users

6. Get Started!
Develop a social media strategy. How will you use
these sites? Customer service? Marketing? Listening for
potential clients? Social media works well for market
awareness and staying in touch with customers and
prospects, but does not work as well for lead generation.
You don't have to know all the answers before you start.
Develop a social media policy. Will employees be
allowed to participate on sites during work time? As
themselves? As the business?
Reserve your company name on the major sites to
prevent fraud & squatting immediately.
Start “lurking” and finding people and conversations to
follow.

7. The Most Authentic Voice for
You Is You
The Lisa Duke rule: Don't pay
people for work unless you can
see them do it. If you can't see
the work, pay for the results.
If the person doesn't know
enough about your business or
isn't seasoned enough to
represent you in a meeting, how
will they represent you online?
Having said that, having
someone help you through the
strategy and learning curve can
be worthwhile.

8. So... Why Bother?
Like websites and email newsletters, it is affordable
outreach
Perfect for maintaining top of mind awareness
Great for building trust and relationships
Prove your firm's expertise
Don't be left out – people will start to wonder about your
company if you are not represented
Instant communication for urgent situations
Extensive public track record shortens sales cycle and
improves close ratio
Opens other opportunities – speaking engagements, book
deals

9. Who Are the Players in Social
Business?
IBM Connections
Jive
Socialtext
Microsoft SharePoint
Salesforce's Chatter
Yammer
Many more – check
http://www.getsocialdobusiness for
interviews with vendors

10. How Do I Choose?
How comfortable are you with your
existing vendors?
What features do you really need?
What are your use cases? Who will
use it?
Do you intend to use this internally,
externally, or both?
Do you want SaaS, hosting, appliance,
VM, on-prem, customizable,
integrateable?
What is the cost now and long term?
Who owns my data?

11. What Are The Obstacles?
What is your user adoption strategy?
Do you have executive support?
If you will need IT, are they on board?
What is the underlying hardware and
services needs? What is the learning
curve?

12. What Are The Benefits?
Improved, faster idea generation
Reduced travel costs & meetings
Provide for knowledge
management, retention, and
sharing
Faster new employee
onboarding
Bringing together geographically
dispersed teams
Better results faster & cheaper

13. Need Help?
Lisa Duke
678 378 4278
info@simplified-tech.com
Simplified Technology Solutions, Inc.
2451 Cumberland Pkwy., Ste 3687
Atlanta, GA 30339