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QR Codes Rock the Library on Your Phone
The document discusses using QR codes in libraries to provide mobile access to digital content and information. QR codes can link physical materials like books, signs, exhibits to webpages, videos, surveys and more using a smartphone reader. Examples include codes for readers' advisory, reference help, instruction and marketing library resources to patrons on the go. QR codes allow libraries to connect physical and digital experiences.
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QR Codes Rock the Library on Your Phone
- 1. QR CODES ROCKTHE LIBRARY ON YOUR PHONE http://www.flickr.com/photos/clevercupcakes/4397152402/ MEREDITH FARKAS
- 2. 2D Barcodes •QR (QuickResponse) codes – most common. •Scan to access information or take action •Pull up text content •Dial a phone number or send a txt •Pull up a web page •Pulls up images or video •Pulls up a poll or survey •Need a QR code reader.
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- 4. QR Codes •Very bigin Japan, growing in use in Europe. Not as big in U.S. yet. •In U.S. mainly see on products, museums, real estate ads. http://www.flickr.com/photos/smellit/4591783567/
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- 6. http://www.flickr.com/photos/markcph /4427533643/
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- 10. http://www.flickr.com/photos/sc ott_blake/5036227559/ http://www.flickr.com/photos/peque/6164470489/
- 11. QR code generatorsand readers •Generators •Kaywa •QR Stuff •i-nigma
- 12. •Readers (multiplatform) •Kaywa •Quickmark •i-nigma •Beetagg
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- 18. APPLICATIONS OF QR CODESIN LIBRARIES
- 19. CONNECTING PHYSICAL TO DIGITAL
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- 23. http://www.flickr.com/photos/ha http://www.flickr.com/photos/ac lfhollowhills/4504965499/ ulibrary/5580368222/
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- 35. http://www.flickr.com/photos/ha lfhollowhills/4504965499/
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- 38. http://www.flickr.com/photos/ha lfhollowhills/4504965499/ http://www.flickr.com/photos/aculibrary/5580368222/
- 39. CONNECT COMPUTER INFO TO A MOBILE DEVICE
- 41. QR CODES INREFERENCE AND INSTRUCTION
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- 54. For more onTesco’s virtual subway store, see http://www.youtube.com/watch?v=nJVoYsBym 88
- 55. For more onTesco’s virtual subway store, see http://www.youtube.com/watch?v=nJVoYsBym 88
- 57. http://www.flickr.com/photos/se eleyg/5034258836/i
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- 60. http://www.flickr.com/photos/syracuselearningc ommons/5124326720/
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- 63. TIPS • Your QRcode should send the user to mobile- optimized content • Offer incentives (contest, bonus content, etc.) to increase adoption. • Provide instruction and recommend readers • Don’t use proprietary barcode generators that require a specific reader • Make sure the QR code actually works before printing it • If you use color, make sure there is sufficient contrast
- 64. Questions? Find me at meredith.wolfwater.com/wordpress mgfarkas (at) gmail.com flickr, twitter: librarianmer facebook: meredithfarkas http://www.flickr.com/photos/trucolorsfly/2401196653/ Slides and links at http://meredithfarkas.wetpaint.com