QR Codes Rock the Library on Your Phone

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QR Codes Rock the Library on Your Phone

  1. 1. QR CODES ROCK THE LIBRARY ON YOUR PHONE http://www.flickr.com/photos/clevercupcakes/4397152402/ MEREDITH FARKAS
  2. 2. 2D Barcodes•QR (Quick Response) codes – most common.•Scan to access information or take action •Pull up text content •Dial a phone number or send a txt •Pull up a web page •Pulls up images or video •Pulls up a poll or survey•Need a QR code reader.
  3. 3. Demo slide
  4. 4. QR Codes•Very big in Japan, growing in use in Europe. Not as big inU.S. yet.•In U.S. mainly see on products, museums, real estate ads. http://www.flickr.com/photos/smellit/4591783567/
  5. 5. http://www.flickr.com/photos/49015875@N00/5416850586/
  6. 6. http://www.flickr.com/photos/markcph /4427533643/
  7. 7. http://www.flickr.com/photos/qriouscode/5111237485/
  8. 8. http://www.flickr.com/photos/zone41/6065475126/
  9. 9. http://www.flickr.com/photos/ericrice/4564201533/
  10. 10. http://www.flickr.com/photos/sc ott_blake/5036227559/http://www.flickr.com/photos/peque/6164470489/
  11. 11. QR code generators and readers•Generators •Kaywa •QR Stuff •i-nigma
  12. 12. •Readers (multiplatform) •Kaywa •Quickmark •i-nigma •Beetagg
  13. 13. http://www.flickr.com/photos/themaninblue/4128038810/
  14. 14. Demo slide
  15. 15. APPLICATIONS OF QRCODES IN LIBRARIES
  16. 16. CONNECTING PHYSICAL TO DIGITAL
  17. 17. http://www.flickr.com/photos/aculibrary/6040050482/
  18. 18. http://www.flickr.com/photos/25095603@N07/5021688103/
  19. 19. http://www.flickr.com/photos/hahttp://www.flickr.com/photos/ac lfhollowhills/4504965499/ ulibrary/5580368222/
  20. 20. http://www.flickr.com/photos/25095603@N07/5023713525/
  21. 21. READERS’ ADVISORY
  22. 22. http://www.flickr.com/photos/woodstockpubliclibrary/60801739 26/
  23. 23. http://www.flickr.com/photos/aculibrary/3856657851/
  24. 24. http://www.flickr.com/photos/seeleyg/6050877816/
  25. 25. http://www.flickr.com/photos/25095603@N07/5023573865/
  26. 26. http://farm6.static.flickr.com/5148/5643055809_79a41e6c69.jp g
  27. 27. PROVIDING MORE INFO
  28. 28. http://www.flickr.com/photos/ha lfhollowhills/4504965499/
  29. 29. http://www.flickr.com/photos/halfhollowhills/4504965499/
  30. 30. http://www.flickr.com/photos/aculibrary/5580368074/
  31. 31. http://www.flickr.com/photos/ha lfhollowhills/4504965499/ http://www.flickr.com/photos/aculibrary/5580368222/
  32. 32. CONNECT COMPUTER INFO TO A MOBILE DEVICE
  33. 33. QR CODES IN REFERENCE AND INSTRUCTION
  34. 34. http://www.flickr.com/photos/aculibrary/6039500113/
  35. 35. http://www.flickr.com/photos/seeleyg/5033637199/
  36. 36. http://www.flickr.com/photos/syracuselearningcommons/54723 67312/
  37. 37. http://www.flickr.com/photos/syracuselearningcommons/51237 22925/
  38. 38. http://librarycloud.blogspot.com/2010/07/literature-rack-qr- codes.html
  39. 39. MOBILE MARKETING
  40. 40. For more on Tesco’s virtual subway store, seehttp://www.youtube.com/watch?v=nJVoYsBym 88
  41. 41. For more on Tesco’s virtual subway store, seehttp://www.youtube.com/watch?v=nJVoYsBym 88
  42. 42. http://www.flickr.com/photos/se eleyg/5034258836/i
  43. 43. QR CODES
  44. 44. http://www.flickr.com/photos/seeleyg/5034258836/i
  45. 45. http://www.flickr.com/photos/syracuselearningc ommons/5124326720/
  46. 46. QR CODES
  47. 47. TIPS• Your QR code should send the user to mobile- optimized content• Offer incentives (contest, bonus content, etc.) to increase adoption.• Provide instruction and recommend readers• Don’t use proprietary barcode generators that require a specific reader• Make sure the QR code actually works before printing it• If you use color, make sure there is sufficient contrast
  48. 48. Questions? Find me atmeredith.wolfwater.com/wordpress mgfarkas (at) gmail.com flickr, twitter: librarianmer facebook: meredithfarkas http://www.flickr.com/photos/trucolorsfly/2401196653/ Slides and links at http://meredithfarkas.wetpaint.com

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