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QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
QR Codes Rock the Library on Your Phone
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QR Codes Rock the Library on Your Phone

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for NYLA 201

for NYLA 201

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  • 1. QR CODES ROCK THE LIBRARY ON YOUR PHONE http://www.flickr.com/photos/clevercupcakes/4397152402/ MEREDITH FARKAS
  • 2. 2D Barcodes•QR (Quick Response) codes – most common.•Scan to access information or take action •Pull up text content •Dial a phone number or send a txt •Pull up a web page •Pulls up images or video •Pulls up a poll or survey•Need a QR code reader.
  • 3. Demo slide
  • 4. QR Codes•Very big in Japan, growing in use in Europe. Not as big inU.S. yet.•In U.S. mainly see on products, museums, real estate ads. http://www.flickr.com/photos/smellit/4591783567/
  • 5. http://www.flickr.com/photos/49015875@N00/5416850586/
  • 6. http://www.flickr.com/photos/markcph /4427533643/
  • 7. http://www.flickr.com/photos/qriouscode/5111237485/
  • 8. http://www.flickr.com/photos/zone41/6065475126/
  • 9. http://www.flickr.com/photos/ericrice/4564201533/
  • 10. http://www.flickr.com/photos/sc ott_blake/5036227559/http://www.flickr.com/photos/peque/6164470489/
  • 11. QR code generators and readers•Generators •Kaywa •QR Stuff •i-nigma
  • 12. •Readers (multiplatform) •Kaywa •Quickmark •i-nigma •Beetagg
  • 13. http://www.flickr.com/photos/themaninblue/4128038810/
  • 14. Demo slide
  • 15. APPLICATIONS OF QRCODES IN LIBRARIES
  • 16. CONNECTING PHYSICAL TO DIGITAL
  • 17. http://www.flickr.com/photos/aculibrary/6040050482/
  • 18. http://www.flickr.com/photos/25095603@N07/5021688103/
  • 19. http://www.flickr.com/photos/hahttp://www.flickr.com/photos/ac lfhollowhills/4504965499/ ulibrary/5580368222/
  • 20. http://www.flickr.com/photos/25095603@N07/5023713525/
  • 21. READERS’ ADVISORY
  • 22. http://www.flickr.com/photos/woodstockpubliclibrary/60801739 26/
  • 23. http://www.flickr.com/photos/aculibrary/3856657851/
  • 24. http://www.flickr.com/photos/seeleyg/6050877816/
  • 25. http://www.flickr.com/photos/25095603@N07/5023573865/
  • 26. http://farm6.static.flickr.com/5148/5643055809_79a41e6c69.jp g
  • 27. PROVIDING MORE INFO
  • 28. http://www.flickr.com/photos/ha lfhollowhills/4504965499/
  • 29. http://www.flickr.com/photos/halfhollowhills/4504965499/
  • 30. http://www.flickr.com/photos/aculibrary/5580368074/
  • 31. http://www.flickr.com/photos/ha lfhollowhills/4504965499/ http://www.flickr.com/photos/aculibrary/5580368222/
  • 32. CONNECT COMPUTER INFO TO A MOBILE DEVICE
  • 33. QR CODES IN REFERENCE AND INSTRUCTION
  • 34. http://www.flickr.com/photos/aculibrary/6039500113/
  • 35. http://www.flickr.com/photos/seeleyg/5033637199/
  • 36. http://www.flickr.com/photos/syracuselearningcommons/54723 67312/
  • 37. http://www.flickr.com/photos/syracuselearningcommons/51237 22925/
  • 38. http://librarycloud.blogspot.com/2010/07/literature-rack-qr- codes.html
  • 39. MOBILE MARKETING
  • 40. For more on Tesco’s virtual subway store, seehttp://www.youtube.com/watch?v=nJVoYsBym 88
  • 41. For more on Tesco’s virtual subway store, seehttp://www.youtube.com/watch?v=nJVoYsBym 88
  • 42. http://www.flickr.com/photos/se eleyg/5034258836/i
  • 43. QR CODES
  • 44. http://www.flickr.com/photos/seeleyg/5034258836/i
  • 45. http://www.flickr.com/photos/syracuselearningc ommons/5124326720/
  • 46. QR CODES
  • 47. TIPS• Your QR code should send the user to mobile- optimized content• Offer incentives (contest, bonus content, etc.) to increase adoption.• Provide instruction and recommend readers• Don’t use proprietary barcode generators that require a specific reader• Make sure the QR code actually works before printing it• If you use color, make sure there is sufficient contrast
  • 48. Questions? Find me atmeredith.wolfwater.com/wordpress mgfarkas (at) gmail.com flickr, twitter: librarianmer facebook: meredithfarkas http://www.flickr.com/photos/trucolorsfly/2401196653/ Slides and links at http://meredithfarkas.wetpaint.com

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