QR Codes Rock the Library on Your PhonePresentation Transcript
QR CODES ROCK THE LIBRARY ON YOUR PHONE http://www.flickr.com/photos/clevercupcakes/4397152402/ MEREDITH FARKAS
2D Barcodes•QR (Quick Response) codes – most common.•Scan to access information or take action •Pull up text content •Dial a phone number or send a txt •Pull up a web page •Pulls up images or video •Pulls up a poll or survey•Need a QR code reader.
QR Codes•Very big in Japan, growing in use in Europe. Not as big inU.S. yet.•In U.S. mainly see on products, museums, real estate ads. http://www.flickr.com/photos/smellit/4591783567/
TIPS• Your QR code should send the user to mobile- optimized content• Offer incentives (contest, bonus content, etc.) to increase adoption.• Provide instruction and recommend readers• Don’t use proprietary barcode generators that require a specific reader• Make sure the QR code actually works before printing it• If you use color, make sure there is sufficient contrast
Questions? Find me atmeredith.wolfwater.com/wordpress mgfarkas (at) gmail.com flickr, twitter: librarianmer facebook: meredithfarkas http://www.flickr.com/photos/trucolorsfly/2401196653/ Slides and links at http://meredithfarkas.wetpaint.com