14. SDP Deployments & Estimated Investments MORIANA SDP Market 2009-2012 Analyst Report Deployments (#) and SDP market size ($M) # Deployments per Region Tier 1 Tier 2 Tier 3 Total North America 25 13 24 62 Europe & ME 71 40 56 167 APAC 48 13 10 71 Americas 9 2 3 14 Africa 3 3 TOTAL 153 68 96 317 # Deployments per SDP Type Tier 1 Tier 2 Tier 3 Total Mobile content and messaging 78 45 43 166 Mobile commerce and advertising 6 2 8 3rd Party Access Management 8 4 1 13 Voice - NG IN & VoIP 41 21 44 106 IPTV & Triple Play 17 6 5 28 Convergent Charging 1 2 3 TOTAL 150 79 95 324
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17. Service Factory Model Video On Demand (legacy net) SMS Agenda 3-rd Party services Service Catalog Syndication Product Catalog Order Provisioning Service Assurance Invocation B/OSS Transformation Service Lifecycle Management Operator’s Legacy & NGN services End User Aggregation B/OSS services Catalyst projects
18. Platform Based Business Models End Users Integration Platform SaaS /CP/SP Platform 3-rd Party Community End Users App Store Platform End Users Network Platform OTT Service Aggregation Development Eco-System Development Platform End Users (side1) Transactional Platform End Users (side2) Multi-sided business
Examples of Platform based Business Models: Voice Communications (Traditional Telecoms) Auctioning (eBay) Social Networking on Facebook Apps on iPone Questions to ask: What value to which platform users ? What is users’ willingness to pay to join the network? Who owns and operates the platform? Consequences: Analyze Business Models first (impact on current business and operations processes) then design SDP Architectures!