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Marie-Paule Odini  Solution Manager Director  Unleashing the power of Web 2.0 to create and monetize service innovation
Successful next generation SDP deployments will support the end-to-end needs of the developer ecosystem. Analysys Mason September ‘09
Agenda SDP Market Trends  HP SDP & Web2.0 Developers Use cases Customer Case Studies Conclusions
Over the top applications Service Providers are becoming a bit pipe New players are taking control of the value chain
Over the top applications impact on … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Service Providers take back control ,[object Object],charging Policy  Device Specifications  Subscriber Information SDP charging Policy  Device Specifications  Subscriber Information
The New Ecosystem. Consumer at the center! Content Providers Rich syndicated professional media content  Advertisers Offer new business model Ad based Device Vendors Sophisticated devices Wireless Operator Key network & IT assets Customer intimacy and trust BB & IPTV Operator Broadband Everywhere Network as an IT Platform Market disruptions impacting the entire ecosystem Editors & developers Innovation, applications Consumers Personalized Experiences End User Control LG Samsung HTC HP Acer Nokia Universal Coca cola L’oreal
HP’s view of Service Delivery Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HP Service Delivery Platform 3.0 Unleash the Power of Web 2.0  New service enablers :  A host of new enablers for Web services or XML service exposure RESTful gateway :  Automates access to Web tools to simplify the creation of new services Revenue management : Monetizing network assets and partner relationships Service Orchestration :  Tools to define business and new composite services workflow Storefront Portal:  Provide Web 2.0 developers with application development ecosystem.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HP Service Delivery Framework Blueprint A standards based architectural blueprint for development, deployment, integration and management of converged services Service  Enablers Common Framework User  Equipment  Plane Operation Support Systems (OSS) Business Support Systems (BSS) Network  Infrastructure Circuit-switched IP Real-Time IP Service  Delivery  Plane SIP Server  ParlayX GW Msg GW Device Profile Presence Charging etc Conferencing Call control Location Messaging Revenue Management Module Service Governance Framework (SGF) Services Lifecycle  (Systinet & SGF) Telecom App  Server (OCCP) Service Orchestration Manager (SOM) Application  Plane Testing & Certification HP Storefront Portal Network&  IT Service Platforms Device Mgnt. HLR/ HSS OCMP SCIM NGIN (OCCP) Profile Mgr Charging (IUM) XDMS Device  Rep (UDCR) Other Subscr. profile Mobile portal ODP Other apps
HP Service Governance Framework (SGF) and Restfull Gateway Opens up HP SDP to 3 rd  party including Web 2.0 environment Restfull Gateway Policy Management  Partner Management  HP SGF Service Registry and Life Cycle management Portals & Admin
HP SDP Revenue Management Module Provides simple revenue sharing model brick for partners including Web2.0 developers
[object Object],HP SDP Service Orchestration Manager
HP SDP Storefront Portal ,[object Object],HP SGF Subscriber Developer Admin Application browsing & download Application LifeCycle Management Next Gen Portal  Testing Monetization HP RMM Forum SDK Gallery API discovery API subscription
Wholesale or Retail Business models Wholesale Retail  ,[object Object],3) Operator sells API usage to 3 rd  party 2) Operator resells 3rd party applications or widgets 3 rd  party sell directly Walled Garden Partnership Long Tail
Key SDP use cases  Services  Factory Services Exposure  for ISV, ASP MVNO Launch Web2.0  Developer program Walled Garden Partnership Long Tail
SDP for web2.0 developers Web2.0 developers … Dev A Dev  B Dev  C SDP Network domain IT/BSS domain KEY Social network Device appstore SMB, enterprise Business case User friendly developer portal Simple API format  Flexible revenue model  Revenues on API usage Revenues on cross selling of selective applications = composite services = elementary services = Service Delivery
HP Service Delivery Platform The Telenor Group is the world's 7th largest provider of mobile communications with a strong footprint in Central Eastern Europe and Asia and a leading Nordic position in mobile, broadband and TV services. Objectives More services needed Capitalize on assets and those of partners  Rapid Services Roll-out Service Testing  Approach Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HP SDP powers Telenor Playground ISV community A toolbox for developers + a forum, a test-bed etc
SDP deployment … a journey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Services  Factory Optimize new  service launch
Unleash the power of Web 2.0 to create and monetize service innovation  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you http://www.hp.com/cms

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HP SDP Communications world

  • 1. Marie-Paule Odini Solution Manager Director Unleashing the power of Web 2.0 to create and monetize service innovation
  • 2. Successful next generation SDP deployments will support the end-to-end needs of the developer ecosystem. Analysys Mason September ‘09
  • 3. Agenda SDP Market Trends HP SDP & Web2.0 Developers Use cases Customer Case Studies Conclusions
  • 4. Over the top applications Service Providers are becoming a bit pipe New players are taking control of the value chain
  • 5.
  • 6.
  • 7. The New Ecosystem. Consumer at the center! Content Providers Rich syndicated professional media content Advertisers Offer new business model Ad based Device Vendors Sophisticated devices Wireless Operator Key network & IT assets Customer intimacy and trust BB & IPTV Operator Broadband Everywhere Network as an IT Platform Market disruptions impacting the entire ecosystem Editors & developers Innovation, applications Consumers Personalized Experiences End User Control LG Samsung HTC HP Acer Nokia Universal Coca cola L’oreal
  • 8.
  • 9.
  • 10. HP Service Delivery Framework Blueprint A standards based architectural blueprint for development, deployment, integration and management of converged services Service Enablers Common Framework User Equipment Plane Operation Support Systems (OSS) Business Support Systems (BSS) Network Infrastructure Circuit-switched IP Real-Time IP Service Delivery Plane SIP Server ParlayX GW Msg GW Device Profile Presence Charging etc Conferencing Call control Location Messaging Revenue Management Module Service Governance Framework (SGF) Services Lifecycle (Systinet & SGF) Telecom App Server (OCCP) Service Orchestration Manager (SOM) Application Plane Testing & Certification HP Storefront Portal Network& IT Service Platforms Device Mgnt. HLR/ HSS OCMP SCIM NGIN (OCCP) Profile Mgr Charging (IUM) XDMS Device Rep (UDCR) Other Subscr. profile Mobile portal ODP Other apps
  • 11. HP Service Governance Framework (SGF) and Restfull Gateway Opens up HP SDP to 3 rd party including Web 2.0 environment Restfull Gateway Policy Management Partner Management HP SGF Service Registry and Life Cycle management Portals & Admin
  • 12. HP SDP Revenue Management Module Provides simple revenue sharing model brick for partners including Web2.0 developers
  • 13.
  • 14.
  • 15.
  • 16. Key SDP use cases Services Factory Services Exposure for ISV, ASP MVNO Launch Web2.0 Developer program Walled Garden Partnership Long Tail
  • 17. SDP for web2.0 developers Web2.0 developers … Dev A Dev B Dev C SDP Network domain IT/BSS domain KEY Social network Device appstore SMB, enterprise Business case User friendly developer portal Simple API format Flexible revenue model Revenues on API usage Revenues on cross selling of selective applications = composite services = elementary services = Service Delivery
  • 18.
  • 19. HP SDP powers Telenor Playground ISV community A toolbox for developers + a forum, a test-bed etc
  • 20.
  • 21.

Editor's Notes

  1. June 9, 2010 HP Confidential
  2. Monetize Service Provider assets June 9, 2010 HP Confidential
  3. June 9, 2010 HP Confidential