5. Technology Centric Services are delivered through common transport. The customer experience is fragmented because each service requires a separate login and is in a distinct silo. Data is not shared across applications so the customer must manually input and synchronize preferences, contacts, and other metadata.
6. User Centric Services are delivered through common transport. The user experience is unified by a common SON service enabler, profile, and metadata. Key data is shared across applications. The services work together in a single user experience. Presence PIM Service Interaction The number of discrete service experiences increase as a factorial function of the service inventory. User Profile
15. Core Competencies Successful Service Companies build a Core Competency and Innovate around it. Your Companies Core Competency A defensible set of capabilities Reinforced through regular investment Social Networking Content Agreements Search Developers (App Store) Value Added Reseller Other Networks Application Service Providers The Next Big Thing MSN DIRECTV Qwest Verizon Wireless The Next Big Thing NBC
16. Service Oriented Networks User Profile HSS Subscriber Contacts Presence Preferences Orchestration Framework Call Logs Wireline/Wireless Incoming/Outgoing Call Events Partnerships Presence Server SP Products Service Provider Products & Bundled Solutions POTS, DSL or FTTX Consumer Devices by Access Domain Analytics Integration SIP Server Service Mediation Access Mediation Fixed Mobile CDMA, EVDO or LTE Service Provider Wireless Products Service Provider Telephony Products SP Voice Mail Products SP Broadband Products Service Provider VOIP Products MSN SaaS Games VZW DIRECTV
![Service Oriented Networks (SON) James McEachern, Manager – Application Enabler Standards, Nortel Global Standards Collaboration (GSC) 14 Presentation FOR: GSC14-PLEN-059 DOCUMENT #: James McEachern ( [email_address] ) CONTACT(S): Plenary; 7 AGENDA ITEM: ATIS SOURCE:](https://image.slidesharecdn.com/59636/85/59-1-320.jpg)
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