How to Grow Your Email List, Increase Engagement & Ensure Deliverability

1. Optimizing Email Marketing For Conversions
How to Grow Your Email List, Increase
Engagement & Ensure Deliverability

2. Contents:
• How to grow your email list?
• How to integrate email into
inbound marketing?
• 5 Savvy Email Marketing
strategies

3. 75.8% of
marketers
said they
were
using
more
email than
they were
3 years
ago

4. Grow Your List
“Email marketing is only as good as
the quality of your recipient list.”

5. Email List expires at 25% per year
Year 1
Year 2
Year 3
50k
37k 28k

6. Buying a ThirdParty list
• you can get alienate
recipients
• blacklisted or marked
as SPAM
• Bought recipients
aren’t as engaged as
Opt-In

7. Inbound Marketing
• Get Found
• Convert
• Analyze

8. Landing Page

9. Subscription Box

11. Email & Social Media Integration

12. Add Social Media Sharing
Buttons to your Emails

14. Quick email marketing facts:
1. Email opens on mobile
devices increased by 34% from
April 2011 through September
2011 as compared to the
previous six-month period.
2. Mobile email usage is at its
lowest on Monday, desktop
email usage is at its lowest on
Sunday, and webmail email
usage is at its lowest on
Wednesday.

16. “Different types of email formats
have different goals & advantages.”

17. 1
Newsletter
•Brand Awareness
•Repurpose Content
•Diverse Content
•Regular Writing
•Frequency

19. 2
Digest

20. 3
Dedicated Email
•Focus
•Clear Call to Action
•Easy to Build & Measure
•Less Consistent
•Standard Content

21. 4
Lead Nurturing
•Timely as per schedule
•Automated
•Targeted
•Auto responded

22. 5
Transactional Emails
•Triggered by a specific action
•Customized Call to Action

23. http://sourcecode.aweber.com/

25. STOP!

26. Question?

27. Improve Business Profit; without
Increase Marketing Budget
Thank you…
Social Media Coach
Leow LeikHong
www.facebook.com/leikhong
www.facebook.com/digitalprofitclub
Email: leowleikhong@businesscoach.com.my