Email Marketing Basics


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In this slide show, the team at Green and Red Technologies walks you through the basics of getting started with Email Marketing. We cover best practices and give tips for writing company newsletters.

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Email Marketing Basics

  1. 1. A Lesson in Email Marketing
  2. 2. Email is GROWING Total number of worldwide email accounts is expected to increase from 3.3 billion accounts in 2012 to over 4.3 billion accounts by the end of 2016 (Radicati Group Email Statistics Report) Especially in ASIA Nearly half of worldwide email users are in the Asia Pacific region (Radicati Group Email Statistics Report) … And there’s MONEY to be made Email ad revenue reached $156 million in 2012 (Interactive Advertising Bureau)
  3. 3. Email in the US is a more effective ecommerce tool than Facebook
  4. 4. Statistics for email use in Bangladesh are extremely limited But EMAIL is still important, especially for business-to-business communication
  5. 5. To-Do: Join a site like MAILCHIMP
  6. 6. Benefits of a site like mailchimp: - easy-to-use, keep all your email marketing in one place - organize your email list into groups & send more specific, targeted emails - get reports on who opened your email, who clicked links, etc.
  7. 7. Think about your own email habits. What would you want in your inbox?
  8. 8. THEN: Draft a message that is SHARE-WORTHY & SHARE-ABLE
  9. 9. Share-able - relevant articles - event notifications - news/ press releases … Not - long newsletters - negative news - highly personalized emails
  10. 10. If you decide to send out a company newsletter... 1. Keep it SHORT (most will only skim it anyway) 2. Focus on the HEADLINE (Draw your readers in) 3. SKIP the intro (why need an intro if your message is short?) 4. Put the best information ON TOP (if you want readers to take action on something, put it where they are likely to read it!) 5. Include IMAGES Source:, July 2011
  11. 11. There ARE a few Email Marketing best practices…
  12. 12. SUBJECT LINE: Include offer in subject line of email 24%increase in sharing activity 6%increase in views of shared content Source: Silverpop, “Email Marketing Goes Social” 2009
  13. 13. SUBJECT LINE: Use branding in the subject line 89%increase in sharing activity 58%increase in VIEWS of shared content 293%increase in CLICK THROUGHS on shared content Source: Silverpop, “Email Marketing Goes Social” 2009
  14. 14. SUBJECT LINE: Personalize it! Use first names if possible Source: Hubspot, “The Science of Email Marketing,” 2012
  15. 15. SUBJECT LINE: Use words people like (Posts, Jobs, survey, week’s, e-newsletter) Source: Hubspot, “The Science of Email Marketing,” 2012 (Secrets, e-sales, awesome, skills, ebook)
  16. 16. RECIPIENT: Business-to-Business 57%higher rate of sharing compared to Business-to-Consumer Source: Silverpop, “Email Marketing Goes Social” 2009
  17. 17. CONTENT: Source: Hubspot, “The Science of Email Marketing,” 2012 Include way to share email on social media
  18. 18. CONTENT: Use images! Source: Hubspot, “The Science of Email Marketing,” 2012
  19. 19. CONTENT: Vary content based on recipient so that it is more relevant Case Study: Gilt Groupe Over 3,000 variations of its daily email, each tailored to customer preferences & past user activity on their website
  20. 20. Send Emails on Weekends Source: Hubspot, “The Science of Email Marketing,” 2012