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EMAIL MARKETING.pptx

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EMAIL MARKETING.pptx

  1. 1. EMAIL MARKETING SAGAR
  2. 2. WHAT IS EMAIL MARKETING • Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. • It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. • It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.
  3. 3. Tips for building your email marketing list • Don’t buy email lists. • Be aware of national (and international) email regulations. • Use email to have a conversation with your customers. • Only send when you really need to.
  4. 4. QUESTION WHEN PERFORMING EMAIL MARKETING • How can I set my emails apart from spam? • After spending so much time crafting your emails, the last thing you want is your email to end up in the spam or junk mail folder. The best way to avoid this is to have the recipient add the company website to the safe contact list. • Can I combine email marketing with other types of marketing? • Absolutely, as indicated in an earlier section, email marketing can be used for specific promotions, special events, announcements, and a variety of other purposes where information can be disseminated via email. • How important is the email subject line? • The subject line is crucial! A poor subject line can cause your email to end up in the spam folder. If it isn’t captivating, it may not grab the readers' attention and be deleted before it is even opened. • The subject line should make the reader want to open and read the email. Here is an example of some good subject lines: • We’re waiting for your order. Save 50% today.
  5. 5. • Check out this new product geared to make cleaning your home easier. • Connecting with your audience • The best way to connect with your audience is to create email campaigns that have value. Cost savings, new products, new services, and product benefits show the reader that the email has value to them, and they should keep on reading. • Marketing by email is a great way to keep your business top-of-mind with customers and prospects so they don’t think of your competitors. When done correctly, your email marketing campaign can show great success and lead customers to act, which is what all businesses want when developing their campaigns.
  6. 6. How to Build Your Email List • 1. Create a branded opt-in pop-up form for your website • 2. create marketing campaigns to find your people with Facebook ads • Have a Strong Call to Action (CTA) • Personalize What You Can • Use Multiple Social Media Platforms
  7. 7. What is email automation? • Email automation is a way to create emails that reach the right people with the right message at the right moment—without doing the work every time, sending automated messages leveraging a marketing automation tool.
  8. 8. TERMS USED WHILE ANALYZING SUCCESS OF EMAIL MARKETING • OPEN RATE : • RATE THAT DEFINES THE NUMBER OF DELIVERED EMAILS TO DESTINATION . A good open rate is between 17-28%. • SUPPOSE: 100 MAILS SENT 10 DELIVERED 5 OPENED
  9. 9. • CTOR: • stands for “click-to-open rate. • It’s the percentage of people who opened your email who then clicked a link within that email. 100 MAILS SENT 50 DELIVERED 15 OPENED 10 CLICKED ON THE CALL TO ACTION
  10. 10. BOUNCE RATE • Bounce rate: The percentage of emails that didn’t make it to the intended recipient’s inbox. • There are two types of bounce rate: • Soft bounce : • This rate count the percentage of email not delivered because of failures like server problem. • Hard bounce: • This rate count the percentage of email not delivered because of wrong typed emails .

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