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The Winning Brand Formula

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3 Simple ways to create a brand that loves by your customers.

1. Tell a brand story
2. Create an amazing brand experience
3. Marketing strategy that drives leads and sales

www.smallfish.com.my

Published in: Marketing
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The Winning Brand Formula

  1. 1. The Winning Brand Formula Simple ideas to grow your brand
  2. 2. LEOW LEIK HONG Author | Business Coach | Entrepreneur www.smallfish.com.my Small Fish Business @leikhong Coach Leik Hong is an out-of-the-box business coach who is passionate helping SMEs businesses and entrepreneur achieving their business goals. As a business coach, LeikHong served as mentor & advisor to many business owners, coaching and guiding entrepreneurs to overcome business challenges and seLng the right path for business profits.
  3. 3. We deliver #Happiness #Inspiration #WOW The metaphor behind the SMALL FISH brand, has we believed every business has a humble beginning, every business started small and with limited resources. When our business is small, we need to be crea%ve, we need to be flexible and we need to be different. In this ebook, we going to share about how you can do all the above.
  4. 4. Small Fish Book Series
  5. 5. BEING DIFFERENT 1. STORY 2. EXPERIENCE 3. STRATEGY
  6. 6. BEING DIFFERENT 1. STORY 2. EXPERIENCE 3. STRATEGY Begin with…
  7. 7. 1. Tell a STORY The first step of being different, is to able to create a brand that tell story. Fact tell; story sell.
  8. 8. A Good STORY… …made your target audiences excited & happy. Business needs to create a story that engages people.
  9. 9. BRAND STORY All the big brands understood this, when you look at their logo, they created a certain emoPonal engagement with our feeling. We felt they have a trustworthy story and therefore a trustworthy brand.
  10. 10. A brand is not just a pretty logo. or a creative tagline.
  11. 11. BRAND EVOLUTION A brand is more than a pretty logo, slogan and all the marketing channels; A brand is about WHO you are & WHAT you represent.
  12. 12. People don’t buy WHAT you do; They buy WHY you do it. ~Simon Sinek
  13. 13. FOOD FOR THOUGHT 1… 1.  What is your WHY (Purpose) of Business? 2.  Can you turn your WHY to become your Brand Story?
  14. 14. BEING DIFFERENT 1. STORY 2. EXPERIENCE 3. STRATEGY ConPnue with…
  15. 15. Which cup of coffee would you pick?
  16. 16. Given both paper cups of coffee is having the same type coffee, I believed the majority of people will pick the one with “Starbucks” logo. The Starbucks brand has been consistently providing great ‘experience’ toward his customers, that why we all trust & love the brand.
  17. 17. BRANDING Telling others how good we are.
  18. 18. Brand Experience …is how we make our customer feel. We are in a business of selling emoPon, not stuffs.
  19. 19. people buy on emoJon And jusPfy with logic
  20. 20. In 2017…. Every conversaPon, every moment, every story create an experience, that becomes your BRAND.
  21. 21. 85% of brand happens in daily interacJon (tweet, status updates, content shares, conversaPons between customers and employees.
  22. 22. This is the logo of Starbucks, NOT the brand.
  23. 23. This is the brand of Starbucks More than 23 million posts on Intagram #starbucks
  24. 24. Brand Experience Customer Experience Product Experience Shopping Experience
  25. 25. Your BRAND is what people say about you
  26. 26. FOOD FOR THOUGHT 2… 1.  What are the Brand Experiences you’re creating in your business? 2.  How can you make it Better?
  27. 27. BEING DIFFERENT 1. STORY 2. EXPERIENCE 3. STRATEGY Lastly…
  28. 28. 3. Marketing Strategy
  29. 29. Primary ObjecJve of MarkeJng Educate & Communicate
  30. 30. 2 Types of Customers a. NEW Customers b. EXISTING Customers
  31. 31. LEAD CHANNELS Print AdverPsement Email Newsle`er Online MarkePng Mobile MarkePng Radio AdverPsing TV AdverPsing
  32. 32. EASY TO BUY Learn from McDonald’s, make your product super easy for your customers.
  33. 33. Some other strategies •  Corporate / Site Visit Tour •  Try Before Buy •  Warranty / Guarantee •  TesPmonial •  Display Awards •  Write a book •  Keeping the smile
  34. 34. Loyalty / Membership Card
  35. 35. Up - Selling
  36. 36. Some other strategies •  Offer contract •  Product of the week / month •  Reminder system •  Offer subscripPon •  Happy hour package •  Shopping Checklist •  Extra Warranty / Insurance •  4 for price of 3
  37. 37. FOOD FOR THOUGHT 3… 1.  List down your Top 5 Strategies for bringing new customer? 2.  List down your Top 5 Strategies for repeat customer?
  38. 38. In the nutshell
  39. 39. BRAND = Purpose + People + Culture Purpose Culture People Brand WHY? WHO? HOW?
  40. 40. FOOD FOR THOUGHT… 1.  What is your WHY (Purpose) of Business? 2.  Can you turn your WHY to become your Brand Story? 3.  What are the Brand Experience you’re creating in your business? 4.  Can you make it Better? 5.  List down your Top 5 Strategies for bringing new customer? 6.  List down your Top 5 Strategies for repeat customer?
  41. 41. The contents of this ebook is derived from Small Fish’s Business Mastery 8 Blocks Philosophies. 1.  Business Purpose 2.  Business Model 3.  Business Goals 4.  OperaPon System 5.  OrganizaPon 6.  People 7.  KPIs 8.  Milestones To read the details of each block, you may visit: www.smallfish.com.my/philosophies
  42. 42. www.smallfish.com.my Small Fish Business @leikhong THANK YOU

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