The Winning Brand Formula
Simple ideas to grow your brand
LEOW LEIK HONG
Author | Business Coach | Entrepreneur
www.smallﬁsh.com.my Small Fish Business @leikhong
Coach Leik Hong is an out-of-the-box business coach who is passionate helping
SMEs businesses and entrepreneur achieving their business goals.
As a business coach, LeikHong served as mentor & advisor to many business
owners, coaching and guiding entrepreneurs to overcome business challenges
and seLng the right path for business proﬁts.
We deliver #Happiness #Inspiration #WOW
The metaphor behind the SMALL FISH brand, has we believed every business has a
humble beginning, every business started small and with limited resources.
When our business is small, we need to be crea%ve, we need to be ﬂexible and we
need to be diﬀerent.
In this ebook, we going to share about how you can do all the above.
1. Tell a STORY
The ﬁrst step of being diﬀerent, is to able to create a
brand that tell story.
Fact tell; story sell.
A Good STORY…
…made your target audiences excited & happy.
Business needs to create a story that engages people.
All the big brands understood this, when you look at their logo, they
created a certain emoPonal engagement with our feeling.
We felt they have a trustworthy story and therefore a
A brand is not just a pretty logo.
or a creative tagline.
A brand is more than a pretty logo, slogan and all the marketing channels;
A brand is about WHO you are & WHAT you represent.
People don’t buy
WHAT you do;
They buy WHY you
FOOD FOR THOUGHT 1…
1. What is your WHY (Purpose) of
2. Can you turn your WHY to become
your Brand Story?
Given both paper cups of coﬀee
is having the same type coﬀee, I
believed the majority of people
will pick the one with
The Starbucks brand has been
consistently providing great
‘experience’ toward his
customers, that why we all trust
& love the brand.
BRAND = Purpose + People + Culture
FOOD FOR THOUGHT…
1. What is your WHY (Purpose) of Business?
2. Can you turn your WHY to become your Brand Story?
3. What are the Brand Experience you’re creating in your business?
4. Can you make it Better?
5. List down your Top 5 Strategies for bringing new customer?
6. List down your Top 5 Strategies for repeat customer?
The contents of this ebook is
derived from Small Fish’s Business
Mastery 8 Blocks Philosophies.
1. Business Purpose
2. Business Model
3. Business Goals
4. OperaPon System
To read the details of each block,
you may visit:
Small Fish Business