1. The Winning Brand Formula
Simple ideas to grow your brand

2. LEOW LEIK HONG
Author | Business Coach | Entrepreneur
www.smallfish.com.my Small Fish Business @leikhong
Coach Leik Hong is an out-of-the-box business coach who is passionate helping
SMEs businesses and entrepreneur achieving their business goals.
As a business coach, LeikHong served as mentor & advisor to many business
owners, coaching and guiding entrepreneurs to overcome business challenges
and seLng the right path for business profits.

3. We deliver #Happiness #Inspiration #WOW
The metaphor behind the SMALL FISH brand, has we believed every business has a
humble beginning, every business started small and with limited resources.
When our business is small, we need to be crea%ve, we need to be flexible and we
need to be different.
In this ebook, we going to share about how you can do all the above.

4. Small Fish Book Series

5. BEING DIFFERENT
1. STORY
2. EXPERIENCE
3. STRATEGY

6. BEING DIFFERENT
1. STORY
2. EXPERIENCE
3. STRATEGY
Begin with…

7. 1. Tell a STORY
The first step of being different, is to able to create a
brand that tell story.
Fact tell; story sell.

8. A Good STORY…
…made your target audiences excited & happy.
Business needs to create a story that engages people.

9. BRAND STORY
All the big brands understood this, when you look at their logo, they
created a certain emoPonal engagement with our feeling.
We felt they have a trustworthy story and therefore a
trustworthy brand.

10. A brand is not just a pretty logo.
or a creative tagline.

11. BRAND EVOLUTION
A brand is more than a pretty logo, slogan and all the marketing channels;
A brand is about WHO you are & WHAT you represent.

12. People don’t buy
WHAT you do;
They buy WHY you
do it.
~Simon Sinek

13. FOOD FOR THOUGHT 1…
1. What is your WHY (Purpose) of
Business?
2. Can you turn your WHY to become
your Brand Story?

14. BEING DIFFERENT
1. STORY
2. EXPERIENCE
3. STRATEGY
ConPnue with…

15. Which cup of coffee would you pick?

16. Given both paper cups of coffee
is having the same type coffee, I
believed the majority of people
will pick the one with
“Starbucks” logo.
The Starbucks brand has been
consistently providing great
‘experience’ toward his
customers, that why we all trust
& love the brand.

17. BRANDING
Telling others how good we are.

18. Brand Experience
…is how we make our
customer feel.
We are in a business of selling
emoPon, not stuffs.

19. people buy on emoJon
And jusPfy with logic

20. In 2017….
Every conversaPon, every moment, every story
create an experience, that becomes your BRAND.

21. 85% of brand happens in daily
interacJon (tweet, status updates,
content shares, conversaPons
between customers and employees.

22. This is the logo of Starbucks, NOT the brand.

23. This is the brand of
Starbucks
More than 23 million
posts on Intagram
#starbucks

24. Brand Experience
Customer
Experience
Product
Experience
Shopping
Experience

25. Your BRAND is what people say about you

26. FOOD FOR THOUGHT 2…
1. What are the Brand Experiences
you’re creating in your business?
2. How can you make it Better?

27. BEING DIFFERENT
1. STORY
2. EXPERIENCE
3. STRATEGY
Lastly…

28. 3. Marketing Strategy

29. Primary ObjecJve of MarkeJng
Educate &
Communicate

30. 2 Types of Customers
a. NEW Customers
b. EXISTING Customers

32. LEAD CHANNELS
Print
AdverPsement
Email
Newsle`er
Online
MarkePng
Mobile
MarkePng
Radio
AdverPsing
TV
AdverPsing

33. EASY TO BUY
Learn from McDonald’s, make your
product super easy for your customers.

34. Some other strategies
• Corporate / Site Visit Tour
• Try Before Buy
• Warranty / Guarantee
• TesPmonial
• Display Awards
• Write a book
• Keeping the smile

36. Loyalty / Membership Card

37. Up - Selling

38. Some other strategies
• Offer contract
• Product of the week / month
• Reminder system
• Offer subscripPon
• Happy hour package
• Shopping Checklist
• Extra Warranty / Insurance
• 4 for price of 3

39. FOOD FOR THOUGHT 3…
1. List down your Top 5 Strategies
for bringing new customer?
2. List down your Top 5 Strategies
for repeat customer?

40. In the nutshell

41. BRAND = Purpose + People + Culture
Purpose
Culture People
Brand
WHY?
WHO?
HOW?

42. FOOD FOR THOUGHT…
1. What is your WHY (Purpose) of Business?
2. Can you turn your WHY to become your Brand Story?
3. What are the Brand Experience you’re creating in your business?
4. Can you make it Better?
5. List down your Top 5 Strategies for bringing new customer?
6. List down your Top 5 Strategies for repeat customer?

43. The contents of this ebook is
derived from Small Fish’s Business
Mastery 8 Blocks Philosophies.
1. Business Purpose
2. Business Model
3. Business Goals
4. OperaPon System
5. OrganizaPon
6. People
7. KPIs
8. Milestones
To read the details of each block,
you may visit:
www.smallfish.com.my/philosophies

44. www.smallfish.com.my
Small Fish Business
@leikhong
THANK YOU