Email MarketingBy: Robin Ezell & Lizzy Fillback
What is Email Marketing?
Inbound Marketing•   SEO•   Pay per click•   Blogging/ Blogosphere•   Social Media/ Buzz•   Targeted Landing Pages•   Mark...
Email Marketing•   Email Marketing is a    powerful channel for    driving real business    results and achieving    measu...
Email Marketing FeaturesWebsite and Blogging Tools• Easily create content and build webpages without needing IT  support.S...
Targeting Clients
Companies Who Use Email Marketing
3 Levels of Email Marketing1. Introductory2. Intermediate3. Advanced
How To• Set up email  marketing account• Email segmentations• Email design• Create email content• Contact  Management• Sch...
Process of Email Marketing
5 Major Hurdles for Email Marketing1.   Integrating email data with     other data systems2.   Improving deliverability3. ...
Integrating Social Media with EmailMarketing Campaignshttp://www.staffingrobot.com/staffingrobot/email-marketing/
6 types of Marketing Emails1.   Email Newsletter2.   Digest3.   Dedicated Email4.   Lead Nurturing5.   Sponsorship Emails6...
9 Email Marketing Metrics1. Bounce Rate2. Delivery Rate3. Growth Rates4. CTR5. Email Sharing6. Conversion Rate7. Revenue p...
“Your email marketing campaignsshould be part of a holistic approach to       educate your contacts.”
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How To Use Email Marketing (1)

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How To Use Email Marketing (1)

  1. 1. Email MarketingBy: Robin Ezell & Lizzy Fillback
  2. 2. What is Email Marketing?
  3. 3. Inbound Marketing• SEO• Pay per click• Blogging/ Blogosphere• Social Media/ Buzz• Targeted Landing Pages• Marketing Analytics
  4. 4. Email Marketing• Email Marketing is a powerful channel for driving real business results and achieving measurable ROI (Hubspot).• Allows a company to keep its clients efficiently up- dated and informed with the last news and products.
  5. 5. Email Marketing FeaturesWebsite and Blogging Tools• Easily create content and build webpages without needing IT support.Search Engine Optimization• Improve search rankings and get found by qualified leads.Multichannel• Analytics Measure the effectiveness of your marketing across channels.Lead Nurturing• Help leads in their buying process through targeted and behavior-driven emails.
  6. 6. Targeting Clients
  7. 7. Companies Who Use Email Marketing
  8. 8. 3 Levels of Email Marketing1. Introductory2. Intermediate3. Advanced
  9. 9. How To• Set up email marketing account• Email segmentations• Email design• Create email content• Contact Management• Schedule email blasts
  10. 10. Process of Email Marketing
  11. 11. 5 Major Hurdles for Email Marketing1. Integrating email data with other data systems2. Improving deliverability3. Growing & retaining subscribers4. Achieve measurable ROI5. Using email for funnel optimization.
  12. 12. Integrating Social Media with EmailMarketing Campaignshttp://www.staffingrobot.com/staffingrobot/email-marketing/
  13. 13. 6 types of Marketing Emails1. Email Newsletter2. Digest3. Dedicated Email4. Lead Nurturing5. Sponsorship Emails6. Transactional Emails
  14. 14. 9 Email Marketing Metrics1. Bounce Rate2. Delivery Rate3. Growth Rates4. CTR5. Email Sharing6. Conversion Rate7. Revenue per email sent8. Open Rate9. Unsubscribe Rate
  15. 15. “Your email marketing campaignsshould be part of a holistic approach to educate your contacts.”

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