Affiliates
social media
Lee Hopkins
Affili@SYD, 13th May 2009

of what you think you know
about affiliate marketing
online is wrong

3Ts + A= Social Media Ethos
Truth
Trust
Transparency
Accountability

! Social media
connect
keep in touch
around the world

2.0 It is...
A 5,000
piece
puzzle?

Web2.0 5 components
 blogs
 microblogs
 social networks
 podcasts
 videos

1 blogging for business

1
2
3
4
6
7
9

Your reputation is
what Google says it is
Allan Jenkins
Communication Analyst

blog wordpress and blogger

blog How to get started
wordpress.com
blogger.com
sign up
pick a template
write something

2 Twitter

digsby Twitter

micro Twitter
 Digsby
 TweetDeck
 Seesmic

micro Twitter
 TweetLater
 SocialToo

rules Twitter
 Genuine
 Conversation
 Follower/Following
 Twitter spam

twitter How to get started
twitter.com
sign up
pick a template
write
something

 Twitter

3 Social networking

3 Social networking

facebook

socnet How to get started
Facebook MySpace
LinkedIn Second Life
sign up
brand it
contribute

http://www.youtube.com/watch?v=lLYD_-A_X5E

4 Podcasting

podcast listen anywhere

podcast here’s one...

podcast here’s another...

podcast audacity

podcast resources...

podcast How to get started
bullet-point script
headset mic
free audio sfx
audacity
libsyn.com
promote

video
http://www.youtube.com/watch?v=VSdxqIBfEAw

What’s the
world’s favourite
search engine?

What’s the
second-favourite
search engine?

Which site is the
world’s largest
video site?

2.0 It is...
A blog
Google
YouTube
Facebook

Natalie Tran community channel

Natalie Tran community channel

Natalie Tran community channel

dove targeting your audience
The dove ‘Evolution’ ad
http://www.youtube.com/watch?v=iYhCn0jf46U

dove targeting your audience
The dove ‘Onslaught’ ad
http://www.youtube.com/watch?v=Ei6JvK0W60I

you targeting your audience

video How to get started
digital camera
record
edit
upload
promote

video conclusions
3T&A
• Truth, Trust, Transparency
communication
universe: & Accountability
• Innovate or die
Innovation is
driving change
• Increase productivity
• Oxygen from outside

of what you think you know
about affiliate marketing
online is wrong

of all statistics in
presentations are made up

“ !?! ” For further help...
Lee Hopkins
LeeHopkins.net
BetterCommunicationResults.com.au
Lee@LeeHopkins.com
0410 642 052
Twitter: leehopkins
Facebook: leehopkins
Skype: leehopkins-adelaide
Slideshare: leehopkins
better communication  better result