Social Media And Affiliate Marketing

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My main presentation about Social Media from the superb Affili@SYD conference in Sydney, 2009

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Social Media And Affiliate Marketing

  1. 1. Affiliates social media Lee Hopkins Affili@SYD, 13th May 2009
  2. 2. of what you think you know about affiliate marketing online is wrong
  3. 3. 3Ts + A= Social Media Ethos Truth Trust Transparency Accountability
  4. 4. ! Social media connect keep in touch around the world
  5. 5. 2.0 It is... A 5,000 piece puzzle?
  6. 6. Web2.0 5 components  blogs  microblogs  social networks  podcasts  videos
  7. 7. 1 blogging for business
  8. 8. 1 2 3 4 6 7 9
  9. 9. Your reputation is what Google says it is Allan Jenkins Communication Analyst
  10. 10. blog wordpress and blogger
  11. 11. blog How to get started wordpress.com blogger.com sign up pick a template write something
  12. 12. 2 Twitter
  13. 13. digsby Twitter
  14. 14. micro Twitter  Digsby  TweetDeck  Seesmic
  15. 15. micro Twitter  TweetLater  SocialToo
  16. 16. rules Twitter  Genuine  Conversation  Follower/Following  Twitter spam
  17. 17. twitter How to get started twitter.com sign up pick a template write something
  18. 18.  Twitter
  19. 19. 3 Social networking
  20. 20. 3 Social networking
  21. 21. facebook
  22. 22. socnet How to get started Facebook MySpace LinkedIn Second Life sign up brand it contribute
  23. 23. http://www.youtube.com/watch?v=lLYD_-A_X5E
  24. 24. 4 Podcasting
  25. 25. podcast listen anywhere
  26. 26. podcast here’s one...
  27. 27. podcast here’s another...
  28. 28. podcast audacity
  29. 29. podcast resources...
  30. 30. podcast How to get started bullet-point script headset mic free audio sfx audacity libsyn.com promote
  31. 31. video http://www.youtube.com/watch?v=VSdxqIBfEAw
  32. 32. What’s the world’s favourite search engine?
  33. 33. What’s the second-favourite search engine?
  34. 34. Which site is the world’s largest video site?
  35. 35. 2.0 It is... A blog Google YouTube Facebook
  36. 36. Natalie Tran community channel
  37. 37. Natalie Tran community channel
  38. 38. Natalie Tran community channel
  39. 39. dove targeting your audience The dove ‘Evolution’ ad http://www.youtube.com/watch?v=iYhCn0jf46U
  40. 40. dove targeting your audience The dove ‘Onslaught’ ad http://www.youtube.com/watch?v=Ei6JvK0W60I
  41. 41. you targeting your audience
  42. 42. video How to get started digital camera record edit upload promote
  43. 43. video conclusions 3T&A • Truth, Trust, Transparency communication universe: & Accountability • Innovate or die Innovation is driving change • Increase productivity • Oxygen from outside
  44. 44. of what you think you know about affiliate marketing online is wrong
  45. 45. of all statistics in presentations are made up
  46. 46. “ !?! ” For further help... Lee Hopkins LeeHopkins.net BetterCommunicationResults.com.au Lee@LeeHopkins.com 0410 642 052 Twitter: leehopkins Facebook: leehopkins Skype: leehopkins-adelaide Slideshare: leehopkins better communication  better result

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