Companyxyz socmed-shouldwe

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Presentation on the risks and benefits of social media for businesses, with some case studies

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Companyxyz socmed-shouldwe

  1. 1. advanced communication strategies and tools Company XYZ social mediaLee Hopkins Adelaide, 11th Feb 2011
  2. 2. http://www.youtube.com/watch?v=gQ0wFqNfu7A
  3. 3. RisksBenefitsCase studies
  4. 4. Brand hijackingThe ‘lunatic fringe’Negative commentsCrisis: no way to respondEmployee error (Vodafone, KC)
  5. 5. BrandingGoodwillLead generationCustomer serviceEngagement with audiences
  6. 6. 3Ts + A = Social Media Ethos Truth Trust Transparency Accountability
  7. 7. What ifthey don’tlove me?
  8. 8. http://www.youtube.com/watch?v=ypmfs3z8esI
  9. 9. "This afternoon an employee posted anobscene message from the official VodafoneUK Twitter profile.The employee has been suspendedimmediately and we have started an internalinvestigation. This was not a hack and weapologise for any offence the tweet may havecaused."
  10. 10. http://www.youtube.com/watch?v=xwgYqIZUtZ0
  11. 11. KissFind your loversStart smallTake a pulseRefine
  12. 12. !@#! Conclusions 3T&A • Truth, Trust, Transparency &communication Accountability universe: • The Internet Black Swan • 9/11 moments in • PC history • Harry Potter
  13. 13. When it comes to asocial media strategy,like most companieswe’re building thebicycle while we ride it @3MJane

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