These are the slides from my MmIT 2015 Conference on blogging.

1. Image © CC BY Hey tiffany
http://bit.ly/1ROwvvOImage CC BY 2.0 http://bit.ly/1hQmQae Taro Taylor
BLOG’S NOT DEAD!
Andy Tattersall

2. Workshop Objectives
● The anatomy of a blog
● Why and what to blog about?
(Discussion)
● How to set up a blog
● Tips on blogging and writing
● How to get your writing out there

3. The anatomy of a blog (1)
Banner
About your blog
Static pages
Your posts
Subscribe
Twitter Feed
Social media
buttons
Tags
Followers
Image - with
CC Attribution

4. The anatomy of a blog (2)
Visitors
Buttons - Mendeley
LibraryThing widget
Search your posts
rss feed
Archive by date
Image widget
Links
Archive by tags

6. http://blogs.lse.ac.uk/impactofsocialsciences/2015/04/08/using-the-5-ws-to-communicate-your-research/

7. Group Discussion - What to blog about?
Image CC BY 2.0 http://bit.ly/1Lmsf0f Dean Hochman

8. What to blog about?
Any creative outputs - presentations, papers, videos,
podcasts, anything…
Updates from you, your colleagues, your service. New
members of staff, those leaving, qualifications,
changes to service.
Professional ideas, essays, thoughts.
New materials, resources, additions to your library
service.
Things you find interesting/amusing/informative -
book, technology, film reviews.

9. Setting up your blog
● Create a discoverable - catchy title for
your blog
● Give editing rights to contributors -
rather than one master log in
● Spread the workload
● Stockpile/schedule your posts
● Make it as comprehensive/simple as
you wish (library service blog will have
more links/ peripheral content)

10. Images
CC Search
Flickr CC Search
Your own images
Google CC Search

11. Analytics

12. Blog about what you know

14. http://bit.ly/1UEIfoC
http://cnn.it/1igIOEa

16. 849 for video
229 for Facebook
232 for Twitter
270 for ‘social media’
Includes research on and using these technologies

17. http://impact.ref.ac.uk/CaseStudies/CaseStudy.aspx?Id=21967

18. http://www.elsevier.com/about/press-releases/corporate/elsevier-acquires-media-monitoring-company-newsflo
http://www.altmetric.com/blog/moreover/

19. http://www.altmetric.com/sources-blogs.php

20. Record a Lay
Summary of your work
and blog it
Image CC BY 2.0 http://bit.ly/1xLqbJB Francois Schnell

21. Blogging is not all about textual content

22. Digital Science Guest Blog http://bit.ly/1EZmFEj

23. CILIP Blog http://bit.ly/1CoUrja

24. Jobs.ac.uk Digital Blog - http://bit.ly/1ODQLxl

25. Essential tips for your blog
Limit hyperlinks - Keep them on your blog, not somewhere else.
Start strong - A good title to lure the reader.
State the purpose of the piece from the first few lines for a news item.
Use images to break up the text.
Share via any social media links you have.
Make your content Creative Commons so it can be reposted easily
with attribution.
Enjoy writing, don’t make it a chore.
Ask colleagues/friends to peer review your work if you are lacking
confidence.
Link and integrate your blog to any formal web presences you have
Moderate your comments
Keep it regular

26. Any Questions???
a.tattersall@sheffield.ac.uk
@andy_tattersall