WordPress 101 for Publishers

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WordPress 101 for Publishers was presented at the PubWest conference in Tuscon on November 12, 2009. This presentation provides an overview of how book publishers can use WordPress to support their online and digital publishing efforts.

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WordPress 101 for Publishers

  1. 1. WordPress 101 Kirk Biglione, Oxford Media Works
  2. 2. think big
  3. 3. WordPress is more than a blogging system
  4. 4. WordPress is a web publishing system
  5. 5. WordPress is a social media platform
  6. 6. web publishing is digital publishing
  7. 7. Who uses WordPress?
  8. 8. millions of bloggers
  9. 9. NASA WWW.NASA.GOV/AMES/
  10. 10. SECURITIES AND EXCHANGE COMMISSION INVESTOR.GOV
  11. 11. BRITISH PRIME MINISTER NUMBER10.GOV.UK
  12. 12. WALL STREET JOURNAL MAGAZINE MAGAZINE.WSJ.COM
  13. 13. FREAKONOMICS BLOG BLOGS.NYTIMES.COM
  14. 14. CNN BLOGS.CNN.COM
  15. 15. ANN ARBOR CHRONICLE ANNARBORCHRONICLE.COM
  16. 16. CREATIVE SPACES CREATIVESPACES.NET.AU
  17. 17. RIDE OREGON RIDEOREGONRIDE.COM
  18. 18. UNIVERSITY OF MAINE UMAINE.EDU
  19. 19. HOMETOWN PASADENA HOMETOWN-PASADENA.COM
  20. 20. SMELL OF BOOKS SMELLOFBOOKS.COM
  21. 21. Top 5 Reasons to Use WordPress
  22. 22. 1. WordPress is Open
  23. 23. gpl
  24. 24. gpl = free
  25. 25. built on open platform
  26. 26. standards-based
  27. 27. 2. WordPress is Flexible
  28. 28. extended with plugins
  29. 29. WORDPRESS PLUGIN DIRECTORY WORDPRESS.ORG/EXTEND/PLUGINS
  30. 30. WORDPRESS ADMIN PLUGINS: ADD NEW
  31. 31. AKISMET SPAM FILTER AKISMET.COM
  32. 32. AFTER THE DEADLINE AFTERTHEDEADLINE.COM
  33. 33. GRAVITY FORMS GRAVITYFORMS.COM
  34. 34. WISHLIST MEMBER MEMBER.WISHLISTPRODUCTS.COM
  35. 35. 3. WordPress is Friendly
  36. 36. WORDPRESS SUPPORT FORUMS WORDPRESS.ORG/SUPPORT/
  37. 37. WORDCAMP WORDCAMP.ORG
  38. 38. 4. WordPress is Social
  39. 39. BBPRESS - FORUM SYSTEM BBPRESS.ORG
  40. 40. WORDPRESS MU (MULTI-BLOG) MU.WORDPRESS.ORG
  41. 41. BUDDY PRESS BUDDYPRESS.ORG
  42. 42. 5. WordPress is Beautiful
  43. 43. OK, MAYBE NOT SO BEAUTIFUL DEFAULT WORDPRESS THEME
  44. 44. PREMIUM THEME EXAMPLE WOOTHEMES: ABSTRACT
  45. 45. WORDPRESS THEME DIRECTORY WORDPRESS.ORG/EXTEND/THEMES/
  46. 46. WORDPRESS ADMIN APPEARANCE: ADD NEW THEMES
  47. 47. MOBILE OPTIMIZED WP THEME WWW.BRAVENEWCODE.COM/WPTOUCH/
  48. 48. THEMATIC THEME FRAMEWORK THEMESHAPER.COM
  49. 49. WOO THEMES WOOTHEMES.COM
  50. 50. PREMIUM THEMES PREMIUMTHEMES.NET
  51. 51. STUDIOPRESS STUDIOPRESS.COM
  52. 52. WPIZED WPIZED.COM
  53. 53. Opportunities for Publishers
  54. 54. premium content
  55. 55. GIGAOM PRO.GIGOM.COM
  56. 56. author blog network
  57. 57. genre or topic-based social networks
  58. 58. SOCIAL NETWORK FOR COOKING THEPIONEERWOMAN.COM/TASTY-KITCHEN/
  59. 59. Getting Started with WordPress
  60. 60. TRY THE HOSTED WORDPRESS WORDPRESS.COM
  61. 61. DOWNLOAD THE WORDPRESS APPLICATION WORDPRESS.ORG
  62. 62. LEARN THE BASICS WORDPRESSTRAINING.COM
  63. 63. Questions? email: kirkb@OxfordMediaWorks.com twitter: @kirkbiglione videos: WordPressTraining.com

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