Smarter collaboration anywhere anytime-portals social and mobile-public

Colaboración Inteligente en cualquier momento y lugar: conferencias web, redes sociales y portales, también en dispositivos móviles
Luis Benítez Social Software Product Manager http://www.lbenitez.com http://twitter.com/lbenitez http://ibm.co/luisbenitez

$99.9B revenue; $14.8B income
~400,000 full time regular employees; ~100,000 contractors; ~100,000 partners
5,970+ executives
39,700+ managers
Operations in 170 countries, divided into 5 operating teams and/or markets:
North America, Japan, North East Europe, South West Europe, Growth Markets
Key business segments:
Global Tech & Biz Services
Systems and Technology Group
Software Group
A highly diverse workforce:
50% workforce has less than 5 years of service
62% workforce is in our services business
50% of employees work remotely – not from a traditional IBM office
71% of our employee population is outside USA
15% of population comes from acquisitions & outsourcing deals
World’s Largest Information Technology Company

Instrument the world's systems Interconnect them Make then intelligent
“ Watson is the latest example of IBM's 100-year history of scientific discovery.”
- Sam Palmisano, Chairman and CEO of IBM
3 big ideas to build one smarter planet

Smarter energy and utilities
Smarter government
Smarter healthcare
Smarter solutions for retail
Smarter banking
Smarter insurance
Smarter telecommunications
Smarter chemical and petroleum
Smarter electronics
Smarter transportation
Software is key to transforming the planet and making businesses smarter

A Business

A SOCIAL Business
Engaged
Transparent
Nimble

Social Business MARKET
1 Source: McKinsey Global Survey; “How companies are benefiting from Web 2.0”
74% companies are integrating Web 2.0 with customer interaction 1

75% companies are integrating Web 2.0 into employee day-to-day activities 1

71% companies are integrating Web 2.0 with partner/supplier interaction 1

69% companies report that Web 2.0 tools have delivered measurable business benefits 1

2 Source: IDC, Predictions 2011: Welcome to the Mainstream
38% estimated growth for the Social Business software market through 2014 2

3 Source: IDC, “Determining the Value of Social Business ROI: Myths, Facts, and Potentially High Returns”
$2B estimated Social Business software market size in 2014 3

4 Source: IDC, Worldwide Social Software Software MarketShare by Vendor
IBM identified as the market share leader in Social Platforms in 2010 4

Social Business DEMAND
Customer Experience
Marketing Processes
Product Development
Customer Experience
Marketing
Deepen relationships with customers
Generate new ideas faster
Enable a more effective workforce
Operations, Human Resources
Business As Usual
Business Demands
'Push' marketing via traditional channels
Control over brand image and brand communication
Invest in R&D
Generate new ideas internally
Test ideas in market
Speed time to market and gain market share with break-through ideas and products
Email and phone based communication
Knowledge kept in silos
Save money by reaching out to professional networks to respond faster to business decisions and opportunities
Drives advocacy and more sales through trusted relationships

Social Business AGENDA
Align Organizational Goals & Culture
Gain “Friends” Through Social Trust
Engage Through Experiences
Network Your Business Processes
Design for PR Recovery
Analyze Your Data

Social Business CHOICES
Platform
Service
Jams
Social CRM
Social
Social Commerce
Social ERP
Socialytics
Communities
Expertise
R & D
Self Service

Social Business EVERYWHERE

Social Business EXPERIENCES
Exceptional
Experience
Exceptional
Experience
Deepen client relationships
Optimize your workforce
IBM Social Business Framework

Social Business DEPLOYMENT MODELS
On Premises
Public Cloud
Private Cloud
Exceptional
Experience
Exceptional
Hybrid
IBM Social Business Framework
Experience

Exceptional Experience
Standout organizations are 57% more likely to allow their people to use social and collaborative tools.

Smarter Innovation
Smarter Service
Cemex Rapid organic adoption of 17000 employees connected in the first year, 400 new communities , innovation initiatives increased from 5 to 9 bringing new products to market faster . 600 participants across several countries develop CEMEX' first globally-branded ready-mix product.
Reliance Life Insurance Reliance offers products that fulfill savings and protection needs. They were able to reduced time to market of services and features by more than 50%; reduced costs of customer / agent service by 50%; saved millions in capital expenditures; and achieved 100 percent YOY average growth in new business premium (NBP) within four years.
China Telecommunications The largest fixed line service and third largest telecom mobile provider in China. Reduced opportunity costs and risk by expanding sources for new product ideas and by improving idea quality, increasing the chance of marketing success . Allowed new “voices” into the development process resulting in 27 new services launched.
Smarter Marketing

Smarter Innovation
Cemex Rapid organic adoption of 17000 employees connected in the first year, 400 new communities , innovation initiatives increased from 5 to 9 bringing new products to market faster . 600 participants across several countries develop CEMEX' first globally-branded ready-mix product.

China Telecommunications The largest fixed line service and third largest telecom mobile provider in China. Reduced opportunity costs and risk by expanding sources for new product ideas and by improving idea quality, increasing the chance of marketing success . Allowed new “voices” into the development process resulting in 27 new services launched.
Smarter Marketing

Contextual
Integrated
Mobile
Personalized
One Click
Discoverable
Open
Secure

IBM – A Social Business
Inside IBM
18,000 blogs; 86,655 bloggers; ROE of 10% 1
3.5 million profile searches per week; ROE of 455% 2
240,000 files; 5.4 million downloads; ROE of 23% 3
285,000 wiki pages; 15.2 million views; ROE of 53% 4
1.1 million bookmarks; 3.1 million tags
12 million instant messages per day
150,000 web meetings; 1 million participants
20,000 public communities; 345,000 members
Measurable Value
Search satisfaction has increased by 50% with a productivity driven savings of $4.5M per year
$700K savings per month in reduced travel
Reductions in voice mail, email server costs
1) ROE Blogs = (Number of Comments + Number of Recommendations) / Number of Blogs 2) ROE Profiles (Yearly) = Number of searches / Number of profiles
3) ROE Files = Number of downloads / Number of uploads 4) ROE Wikis = Number of page views / number of pages

IBM – A Social Business
Suggested Reading: IDC Whitepaper - " Becoming a Social Business: The IBM Story "; January 2011 http://bit.ly/IBMBecomingSocial
Outside IBM
8 million registered users; 4.5 million unique monthly visitors
2,500 public communities; 45,000 members
1,100 blogs; 25,000 comments; ROE of 26% 1
Measurable Value
$90 million in reduced support center costs
Reduce time for product documentation updates using wikis
1) ROE Blogs = (Number of Comments + Number of Recommendations) / Number of Blogs 2) ROE Profiles (Yearly) = Number of searches / Number of profiles
3) ROE Files = Number of downloads / Number of uploads 4) ROE Wikis = Number of page views / number of pages

Luis Benítez
Social Software Product Mgr IBM Collaboration Solutions
654 Muñoz Rivera Ave Hato Rey, PR 00968 Tel 720-663-2115 [email_address]

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Smarter collaboration anywhere anytime-portals social and mobile-public

by Luis Benitez on Mar 17, 2011

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