Smarter collaboration anywhere anytime-portals social and mobile-public
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This is the keynote that I delivered at the IBM Software Solutions Forum conference in Buenos Aires, Argentina.
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Smarter collaboration anywhere anytime-portals social and mobile-public
- 5. Systems and Technology Group
- 7. 62% workforce is in our services business
- 8. 50% of employees work remotely – not from a traditional IBM office
- 9. 71% of our employee population is outside USA
- 24. Generate new ideas internally
- 38. 3.5 million profile searches per week; ROE of 455% 2
- 39. 240,000 files; 5.4 million downloads; ROE of 23% 3
- 40. 285,000 wiki pages; 15.2 million views; ROE of 53% 4
- 41. 1.1 million bookmarks; 3.1 million tags
- 42. 12 million instant messages per day
- 43. 150,000 web meetings; 1 million participants
- 44. 20,000 public communities; 345,000 members
- 46. $700K savings per month in reduced travel
- 49. 2,500 public communities; 45,000 members
- 50. 1,100 blogs; 25,000 comments; ROE of 26% 1
Editor's Notes
- IBM is the largest IT Company in the world. We have 400K employees and at any point in time, we have up to 100K contractors circling through as part of our extended eco-system. As as global company operating in 170 countries across multiple business segments, collaboration without boundaries is key to making our business run smooth. More then half of our workforce works remotely with 15% coming from acquisitions. With a highly diverse workforce, we need to provide a working environment suited for a variety of roles, demographics, languages, and more.
- This year is IBM's centennial and we are less focused on looking back but more about looking forward. These are key initiatives we are focused on in helping building a smarter planet. Instrumented - smartphone shipments will outpace PCs by 2012 Interconnected - social networking accounts for 22% of all online time Intelligent - the social data analytics opportunity will grow to 1 Zettabyte by 2011
- Software is a critical component in providing industry aligned solutions. Every year IBM is becoming a flatter organization from an employee, brand, and product level. Making businesses or governments smarter requires IBM to solve unique solutions based on our years of experience by industry and sector.
- Most business today are not well connected. If you asked a random colleague how would they find and connect with an expert outside of their domain, a new prospective customer, or your supply chain manager, the most common response is through email and phone. That is not always the most efficient process to do business.
- A Social business expands on traditional modes of collaboration. A Social business engages with their employee workforce, customers, citizens, and partners. A Social business is transparent, yet secure in how they made decisions, develop products, supports customers, and goes to market with new services. A Social business is nimble, being able to move quickly in decision making, customer support, etc.
- I've yet to meet anyone this year that is not fully aware of the social movement happening in the consumer space. They may not be aware of what twitter or Facebook is, but they are aware that these are being widely used to openly collaborate in new ways such as government protests, product announcements, advertising, etc Social technologies are a game changer and her to stay. There is tremendous growth for all companies across all industries to better leverage these concepts both inside and outside their firewalls. IBM's been in this market for year and as such, comes to no surprise that IDC last year ranked us the market share leader in Social Platforms.
- I've yet to meet anyone this year that is not fully aware of the social movement happening in the consumer space. They may not be aware of what twitter or Facebook is, but they are aware that these are being widely used to openly collaborate in new ways such as government protests, product announcements, advertising, etc Social technologies are a game changer and her to stay. There is tremendous growth for all companies across all industries to better leverage these concepts both inside and outside their firewalls. IBM's been in this market for year and as such, comes to no surprise that IDC last year ranked us the market share leader in Social Platforms.
- I've yet to meet anyone this year that is not fully aware of the social movement happening in the consumer space. They may not be aware of what twitter or Facebook is, but they are aware that these are being widely used to openly collaborate in new ways such as government protests, product announcements, advertising, etc Social technologies are a game changer and her to stay. There is tremendous growth for all companies across all industries to better leverage these concepts both inside and outside their firewalls. IBM's been in this market for year and as such, comes to no surprise that IDC last year ranked us the market share leader in Social Platforms.
- I've yet to meet anyone this year that is not fully aware of the social movement happening in the consumer space. They may not be aware of what twitter or Facebook is, but they are aware that these are being widely used to openly collaborate in new ways such as government protests, product announcements, advertising, etc Social technologies are a game changer and her to stay. There is tremendous growth for all companies across all industries to better leverage these concepts both inside and outside their firewalls. IBM's been in this market for year and as such, comes to no surprise that IDC last year ranked us the market share leader in Social Platforms.
- I've yet to meet anyone this year that is not fully aware of the social movement happening in the consumer space. They may not be aware of what twitter or Facebook is, but they are aware that these are being widely used to openly collaborate in new ways such as government protests, product announcements, advertising, etc Social technologies are a game changer and her to stay. There is tremendous growth for all companies across all industries to better leverage these concepts both inside and outside their firewalls. IBM's been in this market for year and as such, comes to no surprise that IDC last year ranked us the market share leader in Social Platforms.
- I've yet to meet anyone this year that is not fully aware of the social movement happening in the consumer space. They may not be aware of what twitter or Facebook is, but they are aware that these are being widely used to openly collaborate in new ways such as government protests, product announcements, advertising, etc Social technologies are a game changer and her to stay. There is tremendous growth for all companies across all industries to better leverage these concepts both inside and outside their firewalls. IBM's been in this market for year and as such, comes to no surprise that IDC last year ranked us the market share leader in Social Platforms.
- I've yet to meet anyone this year that is not fully aware of the social movement happening in the consumer space. They may not be aware of what twitter or Facebook is, but they are aware that these are being widely used to openly collaborate in new ways such as government protests, product announcements, advertising, etc Social technologies are a game changer and her to stay. There is tremendous growth for all companies across all industries to better leverage these concepts both inside and outside their firewalls. IBM's been in this market for year and as such, comes to no surprise that IDC last year ranked us the market share leader in Social Platforms.
- We are finding that the demand to become a social business is growing and patterns are emerging based on horizontal and vertical roles. As we've worked with thousands of customers, we are able to identify how people in these roles (sales, marketing, PM, HR, etc) are conducting business today. We are also able to capture their business challenges and our finding are pointing to social technologies to solves many of these obstacles.
- IBM established a Social Business Agenda to educate customers and guide them on how they can transform to becoming social business. The Social Business Agenda helps customers prioritize how to become engaged, transparent, and nimble through a series of work steams. These range from organizational transformation and employee productivity to understanding how to leverage and harness the data and information about your brand and products in the consumer space through consumer channels like Facebook and Twitter.
- After understanding how to enter or continue expanding into the social business market, you'll need to consider your approach to the right solution(s). IBM's technology allows for a variety of methods including the creation of your own Social Networking Platform or Jam website to tightly integrating social capabilities like micro-blogging, ratings, analytical recommendations, and communities directly into your commerce, CRM, or ERP application.
- IBM open standards based solutions are not only the most reliable and scalable, they they are also the most extensible in the markeplace. Another reason why IBM is the market share leader. IBM understand the value of improving business processes and that often requires optimizing existing technology and assets. Because of our open standards, public api's, open container approach, IBM, our business partners, and customers have been able to build solutions integrating with many non-IBM software vendors.
- Regardless of horizontal role or vertical industry, two social business experiences are emerging. The Exceptional Work Experience is focused on employee optimization. Key themes include helping employees interacting as individuals (expertise), interacting with self-forming, distributed teams (peers, customers, partners & suppliers), as a company overall (communities incorporating customers & partners around innovation) reducing the friction of work. The Exceptional Web Experience is focused on reinventing B2C, B2B, and G2C relationships. Key themes include Customers interacting as an individual (self-service), interacting with other customers and company representatives (efficiently, via social tools), with the company overall (driving brand awareness & revenue growth)
- The underling IBM Social Business Framework allows for a flexible delivery model based on your needs and requirements. We're seeing a trend in the Exceptional Work Experience continuing to leverage and deploy on-premise solutions but a strong movement to public cloud based offerings In the Exceptional Web Experience, we also continue to see investments in on-premises solutions but more a movement to private cloud offerings. As companies move to the cloud, our solutions allow for a hybrid deployment allowing your on-premises applications to continue to work and integrate with the cloud to provide a seamless user experience
- There are many fascinating statistics and finding from our 2010 IBM Global CHRO Study, but one that sticks out is: “ Standout organizations are 57% more likely to allow their people to use social and collaborative tools.” Put in another way, if your company does not support social tools, they are in a competitive disadvantage. Social tools for employee's is not longer a nice to have, it is a must have.
- IBM Internal Links - Additional Reference Information may be found at: Cemex - http://w3-01.ibm.com/sales/ssi/cgi-bin/ssialias?infotype=CR&subtype=NA&htmlfid=0GLOS-8AVLAH&appname=crmd Reliance Life Insurance - http://www-01.ibm.com/software/success/cssdb.nsf/CS/GMMY-882HQL?OpenDocument&Site=lotus&cty=en_us Sogeti - http://w3-01.ibm.com/sales/ssi/cgi-bin/ssialias?infotype=CR&subtype=NA&htmlfid=0GLOS-7UZHVM&appname=crmd China Telecommunications - http://w3-01.ibm.com/sales/ssi/cgi-bin/ssialias?infotype=CR&subtype=NA&htmlfid=0GLOS-842HU9&appname=crmd
- IBM Internal Links - Additional Reference Information may be found at: Cemex - http://w3-01.ibm.com/sales/ssi/cgi-bin/ssialias?infotype=CR&subtype=NA&htmlfid=0GLOS-8AVLAH&appname=crmd Reliance Life Insurance - http://www-01.ibm.com/software/success/cssdb.nsf/CS/GMMY-882HQL?OpenDocument&Site=lotus&cty=en_us Sogeti - http://w3-01.ibm.com/sales/ssi/cgi-bin/ssialias?infotype=CR&subtype=NA&htmlfid=0GLOS-7UZHVM&appname=crmd China Telecommunications - http://w3-01.ibm.com/sales/ssi/cgi-bin/ssialias?infotype=CR&subtype=NA&htmlfid=0GLOS-842HU9&appname=crmd
- IBM Internal Links - Additional Reference Information may be found at: Cemex - http://w3-01.ibm.com/sales/ssi/cgi-bin/ssialias?infotype=CR&subtype=NA&htmlfid=0GLOS-8AVLAH&appname=crmd Reliance Life Insurance - http://www-01.ibm.com/software/success/cssdb.nsf/CS/GMMY-882HQL?OpenDocument&Site=lotus&cty=en_us Sogeti - http://w3-01.ibm.com/sales/ssi/cgi-bin/ssialias?infotype=CR&subtype=NA&htmlfid=0GLOS-7UZHVM&appname=crmd China Telecommunications - http://w3-01.ibm.com/sales/ssi/cgi-bin/ssialias?infotype=CR&subtype=NA&htmlfid=0GLOS-842HU9&appname=crmd
- Let's first dive into the fundamental building blocks of an Exceptional Work Experience. To maximize the results of your workforce, you need to provide them the right tools in context of their role and responsibility. Understand that there are different persona's that make up your workforce and providing a personalized experience into their collaborative and business applications will yield faster and more accurate results. To be engaged and transparent, open, but secure modes of communication is required.
- Metrics and information consolidated in February 2011. IBM has 3 separate social deployments (w3, ibm.com, and developerWorks)
- Metrics and information consolidated in February 2011. IBM has 3 separate social deployments (w3, ibm.com, and developerWorks)
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