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Kshitiz Anand Design Presentations and Talks| 2009-2010 www.kshitizanand.com Design for  Social Impact (Exploring newer areas of Design application) www.deskala.com
About  Me Co-founder Deskala Founder Happy Horizon Studios Freelance User Experience Consultant  Freelance Photographer  Social Entrepreneur Pick Me, Click Me, Educate Me! MS, Indiana University, May 2009 HCI Design Motorola Corporation, Chicago, 2008 Mobile Interaction Design Infosys Technologies Limited, 2005-2007 Interaction Design Usability Visual Design BDes, IIT Guwahati, May 2005 Communication Design
Introduction  The Need  The Evidences DFSI in the context for India Digital Design Innovation:  The challenges and way ahead
What is  Design for Social Impact?
Design Social Impact Of  Products  Services System  On  Individuals Groups of people The society Which is  Immediate Over a period of time Context being Work Places Social Issues  Environmental Issues Economic Issues Of  Products  Interfaces Services Systems Online / Offline By  Understanding People Human needs Experience Through Design Research Social Innovations
The Need:  Why is DFSI  important?
Expanding  Reach of design industry into Social Sector
Evidences:  How is DFSI  progressing?
Leading Design Firms Creating  Impact through Design
Support from Various  Foundations Worldwide
Organizations  Supporting Social Entrepreneurship
Focus in the  academia on the social sector
In India  Design Matters like Never Before!
The ever  expanding reach of technology
Almost  70% of India’s population is Rural!
Potential at the  Bottom of the Pyramid
Where do  designers fit in?
In  particular  … Where does  Interaction Design, HCI, User Experience Design fit in? How can we ensure more  creative professionals fit into this larger context?
Digital Design Innovation-  a Potential Technology Expanse Emerging  Markets and needs The power  of Web  and  online media
The Challenges:  Why is DFSI  difficult?
How do you take care of  issues like illiteracy?
Focusing on one issue.  How do you identify your core?
How do you take care of the  Cultural Signifiers?
Who are the  stakeholders?
Understanding different  point of views
Conducting  research on field
Example
www.pickme-clickme-educateme.org Balancing  the information with the visuals
A theoretical (design) base for the project
A Picture is worth a thousand words
Using appropriate  information visualization tools
Maintaining  Transparency
www.freerice.org
What we do at  Deskala?
Conduct  Design Thinking Workshops and Seminars at academic institutions and corporate houses
Partnered with organizations to  evangelize Design for Social Impact
Conduct  on field Design Research Activities
Live on  identifying and creating social innovations
info@kshitizanand.com|twitter.com/kshitiz Thank You Questions?

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Design for Social Impact - An Introduction

Editor's Notes

  1. Need for Products and services at the bottom of the pyramid
  2. photo-ethnography. three schools of different profiles. spent considerable amount of time there understanding the problem space closely and different stakeholders.
  3. I conducted some Contextual Inquiries with the different stake holders and the teachers in their classrooms, in offices, and in schools was one such group.
  4. with the different stakeholders namely the teachers, the parents, the potential users of the likely design solution and lastly the children.