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Design U Turn .. From Want to Need.


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A talk that I gave at Infosys, Bangalore recently.

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Design U Turn .. From Want to Need.

  1. 2. Co-founder Deskala Founder Happy Horizon Studios Social Entrepreneur Freelance UX, Photography and Writing Motorola Corporation, Chicago, 2008 Mobile Interaction Design Infosys Technologies Limited, 2005-2007 Interaction Design Usability Visual Design Visiting Faculty IITG, WLC MS, Indiana University, May 2009 HCI Design BDes, IIT Guwahati, May 2005 Communication Design
  2. 3. design t U rn Design Talks / Design for Social Impact / Infosys / May 2010 NLEARNING
  3. 4. the story… so far
  4. 11. <ul><li>Design Unlearning Realizations: </li></ul><ul><li>Design is universal and is evident everywhere. </li></ul><ul><li>I love to travel and interact with people </li></ul><ul><li>There a is some learning from almost everyone. </li></ul><ul><li>I can make people smile through my camera. </li></ul><ul><li>India is really-really beautiful and that the more I travel, the more I love it. </li></ul><ul><li>However, design is not understood properly outside a limited circle within India. </li></ul><ul><li>I am still understood to do Fashion Design in my home-town, even after 9 years. </li></ul><ul><li>User experience is definitely not as easy to be understood as it sounds. </li></ul><ul><li>That is precisely because UX is not limited to just the interfaces. </li></ul><ul><li>Design can play a role in solving some of the world’s problems. </li></ul><ul><li>One needs to experience design day in and day out. </li></ul><ul><li>You have to do what you love. </li></ul>
  5. 12. Design for want Design for need Design Economical Ecological Social Institutional
  6. 13. Design Social Entrepreneurship NGO / Non Profit Tools Theory Process Understanding of people Team Work Grassroots Financial Crunch Self Motivation Handling Resources Business Networking Collaboration
  7. 14. Design Social Entrepreneurship NGO / Non Profit DFSI Tools Theory Process Understanding of people Team Work Grassroots Financial Crunch Self Motivation Handling Resources Business Networking Collaboration
  9. 16. UN Millennium Development goals - To end poverty by 2015 AN INSPIRATION
  10. 17. <ul><li>End Hunger </li></ul><ul><li>Universal Education </li></ul><ul><li>Gender Equality </li></ul><ul><li>Child Health </li></ul><ul><li>Maternal Health </li></ul><ul><li>Combat HIV/AIDS </li></ul><ul><li>Environment Sustainability </li></ul><ul><li>Global Partnership </li></ul>
  11. 18. <ul><li>End Hunger </li></ul><ul><li>Universal Education </li></ul><ul><li>Gender Equality </li></ul><ul><li>Child Health </li></ul><ul><li>Maternal Health </li></ul><ul><li>Combat HIV/AIDS </li></ul><ul><li>Environment Sustainability </li></ul><ul><li>Global Partnership </li></ul>Can DESIGN play a role?
  12. 19. What is Design for Social Impact? What one needs to keep in mind?
  13. 20. ` Design Social Impact Of Products Services System On Individuals Groups of people The society Which is Immediate Over a period of time Context being Work Places Social Issues Environmental Issues Economic Issues Of Products Interfaces Services Systems Online / Offline By Understanding People Human needs Experience Through Design Research Social Innovations
  14. 21. Leading Design Firms Creating Impact through Design
  15. 24. Continuum Elephant Design Design that matters Catapult Design D-Rev Deskala
  16. 25. Support from Large organizations and Corporate houses and Foundations worldwide
  17. 29. The HCI Community World Economic Forum Acumen Fund Skoll Foundation Rockefeller Foundation Melinda and Gates Foundation
  18. 30. Some Examples of Design for Social Impact solutions
  19. 31. The Hippo Water Roller project
  20. 32. D Light Design’s Solar Light
  21. 37. The approaches to working on Design for Social Impact
  22. 38. Adopt Design Thinking Designing is as much about doing as it is about thinking
  23. 39. Have ‘ design thinking ’ and ‘social innovation ’ become permanently intertwined? <ul><li>Inspire </li></ul><ul><li>Ideate </li></ul><ul><li>Implement </li></ul>
  24. 40. 3C Communicate Collaborate Create
  25. 42. Understanding the context properly Talk to and study different stakeholders
  26. 44. Take loads of pictures Become a storyteller
  27. 46. From the large problem space identify small problems Tackle them one by one
  28. 48. Understand the different user groups The affected group may not be the target group
  29. 50. Find different ways to invest effort Money is not the only solution
  30. 52. So then, why is DFSI difficult?
  31. 54. Often problems are Wicked & Complex problems It is difficult to identify the core
  32. 56. One needs to have patience, spend time on it These days we all seem to be in a hurry
  33. 58. Location visit is not always possible Often one has to rely on data & information collected by someone else
  34. 60. Empathize with the audience Cultural Sensitivity often plays spoilsport
  35. 62. Lessons for creating social impact May-2010
  36. 63. Undervalue your own ideas Don't Pursue Perfection
  37. 65. You are not the only creative in the room Your perspective is not automatically unique
  38. 67. Learn from your elders and experienced The web will not save you
  39. 69. You better be in it for the long haul Don't celebrate too early
  40. 71. Measuring the Impact
  41. 72. <ul><li>The AEIOU Check </li></ul><ul><li>Activities </li></ul><ul><li>Experiences </li></ul><ul><li>Interactions </li></ul><ul><li>Objects </li></ul><ul><li>Users </li></ul>
  42. 73. Feedbacks in the form of interviews and surveys Periodical check Maintain transparency
  43. 75. In conclusion
  44. 76. <ul><li>IDEO HCD toolkit </li></ul><ul><li>TED talks </li></ul><ul><li>Design Blogs </li></ul><ul><li>Social Edge Blog </li></ul><ul><li>Ashoka Foundation Blog </li></ul>Resources
  45. 80. Thank You! Follow Deskala on Facebook twitter @deskala Follow me Facebook twitter @kshitiz [email_address] [email_address]
  46. 81. Web Articles on Next Billion Website Learning for Social Impact by Mckinsey Design Thinking blog by Tim Brown: IDEO’s HCI toolkit IFMR’s Skoll Foundation’s Social Edge Books: Design for the Real World, Victor Papanek Design for Society, Nigel Whiteley Change by Design: How Design Thinking Transforms Organizations and Inspires, By Tim Brown The Design of Business: Why Design Thinking is the Next Competitive Advantage, By Roger Martin The Design Way, Erik Stolterman and Harold Nelson