DESIGN FOR

FLOW

@kshitiz #uxindia13
Talk delivered at UX India Conference,
October 25th, 2013
Currently I head :
INDIA STUDIO!

Otherwise I have a few startup initiatives
Origin of this term?
Marcus Arelius in his writings 'the Meditations’, wrote a lot about the
flow of thoughts and happiness and he concluded tha...
Today we are going to speak about

Mihaly Csikszentmihalyi	

Hungarian, Professor of psychology
How do you say his name?
Mihaly Csikszentmihalyi
Mihaly Csikszentmihalyi
Me-high Chick-sent-me-high
FLOW
The psychology
of optimal
experience
His most famous work

FLOW
The psychology
of optimal
experience
Was done to study happiness in people
People who learn to control inner experience will be able
to determine the quality of their lives, which is as close as
an...
Good UX à Happy people
Design for people, emotions, behaviors.
Do not design for technology
But its easier said than done…
So let us go a bit deeper into understanding this
What actually goes on in the human mind,
when we are looking at designing for happiness
Going from this
To this
Look into
a cognitive, psychological
&
behavioral understanding
of what builds a good UX	
  
Our mental and emotional states

M Csikszentmihalyi, Finding Flow, 1997
These states are controlled by
CONSCIOUSNESS
What is CONSCIOUSNESS ?
These states are controlled by
CONSCIOUSNESS
CONSCIOUSNESS is a
Phenomenological construct
It is dependent on phenomena :
Subjective experiences of the individual
Order in the Consciousness à GOOD UX
Disorder in the Consciousness à BAD UX
Mastery of the Consciousness à Happiness

MASTERY OVER CONSCIOUSNESS à HAPPINESS
More than anything else, men and women seek happiness	

- Socrates, 2300 years ago
Optimal experience
depends upon ability
to control what
happens in the
consciousness each
moment
How does Consciousness work?
How is it controlled?
CONSCIOUSNESS :
Where pain and pleasure both reside
Users actions are based on INSTINCT :
What we feel is right, the inner voice
Information theory helps
in understanding what
really happens in the
consciousness
What interests us, is how
sensory data (what we
experience through our
senses) are collected
processed, stored and
used
Consciousness is a place for ordered
information à Responds to subjectively
experienced reality
The consciousness processes
INFORMATION BITS
COGNITIVE LOAD : Too much information
to process à Leads to CHAOS
CHAOS creates DISCONTENT: facilitated
by chronic dissatisfaction and anxiety
OVERCOMING the anxiety :
RECLAIMING the experience
But not everything we are presented with, is
processed by the Consciousness
The processing of information by the
Consciousness is INTENTION
Our INTENTIONs decide the ATTENTION
spans and time we give to a task
But there are limits of Consciousness :
How much information bits can the human
mind (central nervous system) process ?
Shortest time it takes to
discriminate between one
set of information bit and
th of a
other is about 1/18
second
One can process upto 126
bits of information per
second
= 7560 bits per minute
= Almost half a million per hour
= 185 bill...
185 billion bits of information in a
lifetime !!!!
Seems a lot, but it is not!
To understand what the other person
is sayi...
Information is processed by the consciousness
because we give it ATTENTION
ATTENTION is Psychic energy, that decides
what information bits need to be processed and
tells the consciousness what to d...
The more you complicate the information,
the more difficulty the consciousness has in
processing it!
COMPLEXITY is a result of
differentiation and Integration
in Information.
Differentiation à
Move towards uniqueness
Integ...
COMPLEXITY à Disorder in Consciousness
We call it PSYCHIC ENTROPY
Removing Psychic Entropy in Consciousness,
is optimal experience and it leads to FLOW
DESIGNING FOR FLOW = BETTER UX
HOW ?
Takeaway #1

Think about the Consciousness
when you design
Takeaway #2

The goal is mastery of this
consciousness through design
decisions
Takeaway #3

How can you control the users
intentions? Design for it.
Takeaway #4

Think on how much attention
should be given to each task?
Takeaway #5

Think about Information Bits that
the consciousness is processing
Takeaway #6

Reduce cognitive load to remove
Chaos in consciousness
Takeaway #7

Avoid Complexity and reduce
Psychic entropy
Takeaway #8

Overcome anxiety of the customer!
Takeaway #9

Help them reclaim the experience
Takeaway #10

Spread Happiness J
THANK YOU!

Go with the flow!
Connect with me on
Design for Flow
Design for Flow
Design for Flow
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Design for Flow

  1. 1. DESIGN FOR FLOW @kshitiz #uxindia13 Talk delivered at UX India Conference, October 25th, 2013
  2. 2. Currently I head : INDIA STUDIO! Otherwise I have a few startup initiatives
  3. 3. Origin of this term?
  4. 4. Marcus Arelius in his writings 'the Meditations’, wrote a lot about the flow of thoughts and happiness and he concluded that "most things flow naturally" and in his opinion it was better to "Go with the Flow" than to try and change society.
  5. 5. Today we are going to speak about Mihaly Csikszentmihalyi Hungarian, Professor of psychology
  6. 6. How do you say his name? Mihaly Csikszentmihalyi
  7. 7. Mihaly Csikszentmihalyi Me-high Chick-sent-me-high
  8. 8. FLOW The psychology of optimal experience
  9. 9. His most famous work FLOW The psychology of optimal experience Was done to study happiness in people
  10. 10. People who learn to control inner experience will be able to determine the quality of their lives, which is as close as any of us can come to being happy. - M Csikszentmihalyi, Flow, 1990
  11. 11. Good UX à Happy people
  12. 12. Design for people, emotions, behaviors. Do not design for technology
  13. 13. But its easier said than done… So let us go a bit deeper into understanding this
  14. 14. What actually goes on in the human mind, when we are looking at designing for happiness
  15. 15. Going from this
  16. 16. To this
  17. 17. Look into a cognitive, psychological & behavioral understanding of what builds a good UX  
  18. 18. Our mental and emotional states M Csikszentmihalyi, Finding Flow, 1997
  19. 19. These states are controlled by CONSCIOUSNESS
  20. 20. What is CONSCIOUSNESS ? These states are controlled by CONSCIOUSNESS
  21. 21. CONSCIOUSNESS is a Phenomenological construct
  22. 22. It is dependent on phenomena : Subjective experiences of the individual
  23. 23. Order in the Consciousness à GOOD UX Disorder in the Consciousness à BAD UX
  24. 24. Mastery of the Consciousness à Happiness MASTERY OVER CONSCIOUSNESS à HAPPINESS
  25. 25. More than anything else, men and women seek happiness - Socrates, 2300 years ago
  26. 26. Optimal experience depends upon ability to control what happens in the consciousness each moment
  27. 27. How does Consciousness work? How is it controlled?
  28. 28. CONSCIOUSNESS : Where pain and pleasure both reside
  29. 29. Users actions are based on INSTINCT : What we feel is right, the inner voice
  30. 30. Information theory helps in understanding what really happens in the consciousness
  31. 31. What interests us, is how sensory data (what we experience through our senses) are collected processed, stored and used
  32. 32. Consciousness is a place for ordered information à Responds to subjectively experienced reality
  33. 33. The consciousness processes INFORMATION BITS
  34. 34. COGNITIVE LOAD : Too much information to process à Leads to CHAOS
  35. 35. CHAOS creates DISCONTENT: facilitated by chronic dissatisfaction and anxiety
  36. 36. OVERCOMING the anxiety : RECLAIMING the experience
  37. 37. But not everything we are presented with, is processed by the Consciousness
  38. 38. The processing of information by the Consciousness is INTENTION
  39. 39. Our INTENTIONs decide the ATTENTION spans and time we give to a task
  40. 40. But there are limits of Consciousness : How much information bits can the human mind (central nervous system) process ?
  41. 41. Shortest time it takes to discriminate between one set of information bit and th of a other is about 1/18 second
  42. 42. One can process upto 126 bits of information per second = 7560 bits per minute = Almost half a million per hour = 185 billion bits of information in a lifetime * * Assumption: Lifespan = 70years, and 16 hours or active waking time each days
  43. 43. 185 billion bits of information in a lifetime !!!! Seems a lot, but it is not! To understand what the other person is saying, 40 bits of information are processed each second.
  44. 44. Information is processed by the consciousness because we give it ATTENTION
  45. 45. ATTENTION is Psychic energy, that decides what information bits need to be processed and tells the consciousness what to do
  46. 46. The more you complicate the information, the more difficulty the consciousness has in processing it!
  47. 47. COMPLEXITY is a result of differentiation and Integration in Information. Differentiation à Move towards uniqueness Integration à Union of old vs new, other ideas, preconceived impressions
  48. 48. COMPLEXITY à Disorder in Consciousness We call it PSYCHIC ENTROPY
  49. 49. Removing Psychic Entropy in Consciousness, is optimal experience and it leads to FLOW
  50. 50. DESIGNING FOR FLOW = BETTER UX
  51. 51. HOW ?
  52. 52. Takeaway #1 Think about the Consciousness when you design
  53. 53. Takeaway #2 The goal is mastery of this consciousness through design decisions
  54. 54. Takeaway #3 How can you control the users intentions? Design for it.
  55. 55. Takeaway #4 Think on how much attention should be given to each task?
  56. 56. Takeaway #5 Think about Information Bits that the consciousness is processing
  57. 57. Takeaway #6 Reduce cognitive load to remove Chaos in consciousness
  58. 58. Takeaway #7 Avoid Complexity and reduce Psychic entropy
  59. 59. Takeaway #8 Overcome anxiety of the customer!
  60. 60. Takeaway #9 Help them reclaim the experience
  61. 61. Takeaway #10 Spread Happiness J
  62. 62. THANK YOU! Go with the flow! Connect with me on

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