Introduction to multichannel communications with Scriptura Engage
LUMA Marketing Technologies
1. “Is your brand too valuable to let others
make a mess of it?”
2. The LUMA Platform
• A powerful, comprehensive and modular platform for
Marketing Asset Management.
• This all-in-one tool offers full control with regard to
corporate branding and messaging across all
communication channels.
• Luma offers user-friendly modules for the
customization of printed marketing collateral, email &
sms automation, digital asset management and
merchandising.
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4. LUMA Applications
PRINT & ADS
Customise and localize centrally created
marketing and communication collateral to
fit your needs. The easy-to-use online
templates in this module will result in
print-ready files. Order the printed output
via our global print production supply
chain (think global and get print produced
& shipped locally via Luma).
MERCHANDISING
Save time on ordering merchandise for
your remote offices and partners.
Offer your users access to the Merchandise
module where they can order pick items or
personalize customizable merchandise
products.
DIGITAL ASSET MANAGEMENT
Search, browse, preview and organize your digital assets with this highly intuitive DAM tool.
Centralize your digital assets (images, videos, office documents etc…) and make them available to your
employees and partners for them to use externally or collaborate on.
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5. LUMA Applications
EMAIL & SMS
Create, organize and manage email/ sms
templates and campaigns centrally.
This comprehensive tool allows user to
quickly create, organise and edit email/sms
marketing campaigns and offers the user
the necessary functionalities for address
management and campaign reporting.
Monitor your email campaigns with the
reporting functionality and manage your
address book.
CLOUDCASTING
Create your own broadcasts with this
flexible screen communication system and
make your corporate message available
across your network of remote
offices, franchisees and partners. Use
existing texts, Powerpoint and video files
to create new broadcasts.
SOCIAL MEDIA
Personalized Social Business Intelligence - Personalized insights tailored to your needs
Receive understandable insights tailored to your needs. What you get, you understand and you can use.
The Social Media application analyses consumer opinions to deliver better insights that leads to enhanced business
decision making, lower operating costs and increase in profits.
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6. Different Industries – Similar Pains
RETAIL Global
INSURANCE F&B AUTOMOTIVE FRANCHISE Manufacturing
“My 3,000 agents need to “We want to promote “Sales of new cars “Headquarters needed “Our company has a
be able to easily order our brand in new has been done for to coordinate the commitment to limiting
print, ads, ways across all of more than two years. design of copy and our impact on the
collateral, direct mail, our sales points in The dealerships layout for different environment. We want
merchandise and other the country and we must move to countries organizations to sponsor our
marketing campaigns from want to better promoting their – a very time customers to promote
one single platform.” analyze positioning services and loyalty consuming and tedious that they buy green
of our products in the programs.” process.” from us.”
field.”
VP Marketing Top 5 EU Channel Manager Automotive Industry Large Food Supplier Marketing manager of a
Insurance Company Data Expert Operating Across utilities company
Europe
Across 6 Channels More than 30,000 More than 80,000 mailers Across 27 countries and More than 40 countries
DM + Print + SMS + ads + users in France and emails per month Even more languages local production & delivery
collateral + POS/POP
7. New releases– exciting roadmap
open, modular, social media, configurable easy to use local marketing campaigns
state of the art browser-based WYSIWYG editor eCommerce 2.0 storefront for B2B
8. Global Print Supply Chain Management
Powerful online
LUMA Cloud Ordering
Applications
LUMA-HC Cloud Engine
manages pricing,
routing, color and
delivery
Printed orders
delivered locally
LUMA-HC Cloud Print
Factory prints orders
from the Cloud
Engine
9. LUMA-HC BPaaS – “Global Print SCM”
Legacy Print: 2-6 Weeks LUMA-HC: Next -10 Days
2 Minutes | Next to 10 Days
Week 1
1. We have a new Product Brochure,…
1. We have a new Product Data Sheet…
2. Collect quotes from local print shops 2. Edit-Order & Get instant price
3. Choose printer, send artwork/files, 3. Select quantity and delivery location
calls, emails
Week 2
4. Review hardcopy proof, 4. Print in Global Print Factory
35% approve or redo
Waste 5. Next to 10-day Global Delivery
5. Printer produces 10,000 copies
Week 3
6. Shipped to warehouse & stored
7. Airfreight around the globe
7X Car
8. Customs delays & tariffs
Week 4+
9. Local delivery & expense
Simple & Fast, plus:
• No warehouse & waste costs
Still
Paying!
• No long-distance shipping costs
• Global color standard = higher quality
• Greatly reduced carbon footprint and less
Significant time and money spent paper waste = greener
beyond cost of printing.
There are three components to the HubCast solution: Luma ordering applications designed for the individual or as an Enterprise storefrontThe HubCast Cloud Engine – our technology which interfaces with and controls our Global Print Factory and manages critical attributes such as pricing, quality, routing and colorHubCast ‘global print factory’ comprising a certified network of HubCastPrint Service Providers
One way to think about HubCast is as a BPaaS, or Business Process as a Service, that functions on a global basis. Everything an individual or an enterprise needs to do to produce and deliver print around the globe is captured in HubCast’s supply chain software platform. It acts as a vertically integrated ordering, manufacturing and delivery business process that allows your enterprise to print and deliver high-quality marketing materials anywhere in the world quickly, reliably, and affordably. Let’s look at the types of materials we’re producing, and the old process we’re replacing. (Hand out some printed pieces)First, take a look at the materials we are talking about. HubCast is focused on high-value, enterprise print for sales and marketing applications. This is not material you produce in the office on an MFP or at FedEx/Kinkos. Its commercial-quality print, produced by commercial printers. To produce these materials the old labor intensive way, you’d typically spend between 2 and 6 weeks from the time one begins the process to delivery of the printed material at the intended destination. It entails a number of people managing a multi-week project that has innumerable communications and process steps which in turn throw off a lot of work and expense. In contrast, HubCast in conjunction with Luma supports a streamlined, digital process where ordering takes only a few minutes and delivery is next-day worldwide. You print just the amount you need where and when you need it. It’s fast, easy, and saves a ton of expense in waste, warehousing, and shipping costs.
