Status: June 2011




                         How SITEFORUM provides you with
                          main components to build and run
                             an innovative cloud computing
                           service for an industry or special
                                              interest group




tags: software, social business, online community, social networking, cloud, virtual business
Learn from Google, Facebook, Apple, LinkedIn: Become a
Cloud Computing Vendor and offer your own service.

                                               Cloud Computing is now everywhere.

                                               Become a specialist cloud-computing vendor
                                               using our platform.

                                               Add industry-specific features and go mass-
                                               market using our robust and scaleable platform.

                                               Our products are widely-used by many small and
                                               medium-sized business. You can quickly
                                               customise our products for your specific
                                               industry needs and then use our mass-market-
                                               ready technology, experience and deployment
  Cloud Computing is a growing market.         options to rollout your new industry solution to
  Companies like Google, Facebook, Apple,      many customers.
  Microsoft and many smaller ones build more
  and more apps for “the cloud”.               Extend your business and revenue channels.
                                               Become a player in the booming cloud
  SITEFORUM provides you with all the          computing market.
  technologies to become such a cloud
  computing player.

 Page  2
Setup and operate a vertical cloud computing offer
Required components, technologies and methodologies



   A popular standard
                              1    Ability to verticalize
                                                            2   Cloud Computing
                                                                                         3
   product that every              the offer by adding          Platform that is built
   company needs to                industry-specific            for roll-out, growth
   grow business                   customizations               and mass-market
   Website, CMS, Social            Development tools,           Multi-tenant archi-
   Community, CRM,                 APIs, open-standards,        tecture, easy deploy-
   Intranet, Email,                new product master           ment, Instant Update,
   Storage                                                      Billing, Payments



   Cloud Service infras-
                              4    Network Operation
                                                            5   Technology to manage
                                                                                         6
   tructure that is secure,        Center to monitor            and roll-out ongoing
   reliable and scalable           daily business               software releases
   Scalability, 99,9%              Uptime guarantee &           Software lifecycles,
   uptime, certified               monitoring, SLAs,            development method-
   security, enterprise-           updates, patches,            ologies, built-in
   class cloud services            downtime prevention          migration
1. SITEFORUM Social Business Suite: A popular standard
product that every company needs to grow business

                                                  SITEFORUM Social Business Suite connects
                                                  website visitors, employees, partners,
                                                  customers.

                                                  Corporate Website, CMS, Social Community,
                                                  CRM, Marketing, Sales, Support, Intranet,
                                                  Extranet, Online Meetings - all in one nicely
                                                  integrated product.

                                                  Generate leads, organize online collaboration,
                                                  increase revenue, cut costs, grow business.

                                                  Includes many standard cloud service options
  Our Social Business Suite is the first truly    such as email, domain, storage, traffic,
  integrated suite of social business tools. It   monitoring and uptime guarantee.
  provides a great foundation for many vertical
  cloud service offers such as:

       Company websites for dealers , outlets,
        subsidiaries, franchisees
       Career portals
       Community portals
 Page  4
2. Ability to verticalize the offer by adding
industry-specific customizations

                                          SITEFORUM supports many different ways to
                                          customize / verticalize the standard product
                                          that serves as a base for your industry solution:

                                          Built-in feature management: Allows to turn
                                          built-in portal functionalities on / off

                                          Development environment SITEFORUM Studio:
                                          Enables you (or us) to change certain functions,
                                          extend them or build new ones

                                          Many APIs available / open-standards based:
                                          SITEFORUM supports a variety of different APIs
                                          on it’s technology layers. This can be used to
                                          connect or integrate existing business logic
                                          applications or functionalities that you might
                                          have available.

                                          New master version: All changes combined
                                          basically lead to a new master version that
                                          marks your new and innovative cloud computing
                                          offer / solution.
 Page  5
3. Cloud Computing Platform that is built for roll-out,
growth and mass-market

                                                     Multi-tenant architecture: Allows you to run
                                                     many independent instances (clients) on the
                                                     same infrastructure. SITEFORUM runs on
                                                     commodity hardware and does not need highly
                                                     sophisticated and expensive hardware.

                                                     Easy deployment, automated roll-out process:
                                                     Allows your customers or your staff to setup
                                                     new portals within seconds using our dynamic
                                                     portal builder.

                                                     Many management options: Contains many
                                                     options for administrators to manage
                                                     installations on the infrastructure to create,
                                                     delete and modify portals.

  SITEFORUM’s Cloud Computing Platform is the        Instant Update: Our technology enabling quick
  right technology to build and run cloud services   roll-out and application of new versions and
                                                     updates. Migrations are usually never headache-
  100% Browser-based: All features can be            free. Our Instant Update technology makes it
  accessed with a standard web-browser on a PC       easy to keep all portals on the same version.
  or smart phone.
 Page  6
3. Cloud Computing Platform that is built for roll-out,
growth and mass-market

                                                       Payment automation: We offer several ways to
                                                       automate the whole payment process. From
                                                       calculating usage fees to generating invoices to
                                                       collecting funds and payments via credit card or
                                                       wire transfer.

                                                       Ready-for-mobile: The SITEFORUM Platform is
                                                       certified by Apple to build apps for the iPhone,
                                                       iPod and iPad.

                                                       The “SITEFORUM iPhone app” is a successful
                                                       application in the Apple AppStore and allows
                                                       users to connect to any SITEFORUM portal in the
                                                       world using their credentials, and login, post
                                                       blog, upload picture and read latest contents.

  SITEFORUM’s Cloud Computing Platform is the          You can build your own iPhone / iPad app on top
  right technology to build and run cloud services     of it.

  Billing processes: Our platform can plug into
  your existing billing processes or you can use our
  built-in billing processes.
 Page  7
3. Cloud Computing Platform that is built for roll-out,
growth and mass-market
3. Cloud Computing Platform that is built for roll-out,
growth and mass-market
3. Cloud Computing Platform that is built for roll-out,
growth and mass-market
3. Cloud Computing Platform that is built for roll-out,
growth and mass-market




     Portals



                    Webserver (Cluster)
                                                    SITEFORUM Application Server (Cluster)
                    Load
                    Balancer                                                  Social Community
                                                                              Career Portal
                                                                              Employee Portal
Mass Email Server                                                             Website
DNS Management                                                                Social Business
                                                                              Codelager™
                                                                              Instant Update
                                                                              SF Development Tools
               Centralized Storage        Session Server     Database
                                          Cache Server       Cluster
4. Cloud Service infrastructure that is fast, secure,
reliable, and scalable

                                          Since year 2001, we provide our customers
                                          with ready-to-go cloud services that include
                                          applications and all required hosting options.

                                          State-of-the-art: Our web infrastructure consists
                                          of proven, reliable, mass-market-ready
                                          hardware and software components.

                                          Datacenters: We own rack space in a very large
                                          datacenter in Germany and North America.

                                          Certified security: Our infrastructure serves high
                                          security standards and is certified by the
                                          Payment Card Industry as “PCI compliant”. That
                                          means that independent systems simulate hacks
                                          and try to break our infrastructure on an
                                          ongoing basis.

                                          Fault-tolerant: Our systems are usually setup
                                          redundantly and equipped with fail safe
                                          systems.

 Page  12
4. Cloud Service infrastructure that is fast, secure,
reliable, and scalable

                                          Scalable: We run large cluster environments
                                          that serve several hundreds of thousands of
                                          users every day. We are familiar with the latest
                                          web technologies and operate systems that are
                                          optimized for large numbers of concurrent
                                          users.

                                          Cloud services: We take care of domain
                                          management, email, storage and traffic.

                                          Advanced Cloud Services: We also supply our
                                          customers with fully managed web
                                          infrastructures that include fault-tolerant, highly
                                          available, webservers, database servers, storage
                                          solutions, load balancers, mass email servers
                                          and clustered environments. We also offer more
                                          sophisticated services such as virtual private
                                          networks, sandbox /development servers,
                                          private and shared clouds.




 Page  13
5. Network Operation Center to monitor the service and
daily business operations

                                                  Uptime guarantee / SLAs: We are giving all our
                                                  customers an uptime guarantee of 98% per
                                                  month. We offer SLA’s that can go as high as
                                                  99.9% per month. This means only 45 minutes
                                                  unexpected downtime per month.

                                                  Maintain infrastructure: We maintain all
                                                  components, apply updates, bugfixes and
                                                  patches.

                                                  Emergency cases: We manage emergency cases
  We offer many services to supply a smooth and   24/7, resolve hacks and DDOS attacks. We
  downtime-free service to our and your           manage hardware defects and replace faulty
  customers.                                      hardware.

  Uptime monitoring: We monitor all our           Preventive actions: We analyze all events and
  customer websites, portals and communities      logfiles and use that information to prevent
  from external sources. We simulate real guest   downtime before it happens. We stress-test our
  accesses to the frontpage every 5 minutes. If   systems regularly to be better prepared for
  such a frontpage does not open in time our      emergency cases.
  network operation center people and
  experienced staff react.
 Page  14
6. Technology to manage and roll-out ongoing software
releases

                                                  Built-in migration: Our technology allows you to
                                                  quickly roll-out and apply new versions and
                                                  updates. Migrations are usually never headache-
                                                  free. Our Instant Update technology makes it
                                                  easy to keep all portals on the same version.

                                                  Software lifecycle: We are familiar with all
                                                  relevant software methodologies and
                                                  technologies. We know how to implement agile
                                                  software development processes and stabilize
                                                  unstable software versions.

                                                  We know how to roll-out new versions to
  We are familiar with lifecycles for software    thousands of installations quickly.
  applications and know how to keep internet
  applications up-to-date, secure, easy-to-use
  and state-of-the-art.

  We provide you with all the technologies and
  methodologies to build, roll-out new versions
  and bugfix releases.

 Page  15
Do You Have
            Any Questions?
            Web: www.siteforum.com
            Email: sales@siteforum.com
            Phone: +49 (361) 666 15810




Page  16

Build and run a vertical Cloud Service

  • 1.
    Status: June 2011 How SITEFORUM provides you with main components to build and run an innovative cloud computing service for an industry or special interest group tags: software, social business, online community, social networking, cloud, virtual business
  • 2.
    Learn from Google,Facebook, Apple, LinkedIn: Become a Cloud Computing Vendor and offer your own service. Cloud Computing is now everywhere. Become a specialist cloud-computing vendor using our platform. Add industry-specific features and go mass- market using our robust and scaleable platform. Our products are widely-used by many small and medium-sized business. You can quickly customise our products for your specific industry needs and then use our mass-market- ready technology, experience and deployment Cloud Computing is a growing market. options to rollout your new industry solution to Companies like Google, Facebook, Apple, many customers. Microsoft and many smaller ones build more and more apps for “the cloud”. Extend your business and revenue channels. Become a player in the booming cloud SITEFORUM provides you with all the computing market. technologies to become such a cloud computing player. Page  2
  • 3.
    Setup and operatea vertical cloud computing offer Required components, technologies and methodologies A popular standard 1 Ability to verticalize 2 Cloud Computing 3 product that every the offer by adding Platform that is built company needs to industry-specific for roll-out, growth grow business customizations and mass-market Website, CMS, Social Development tools, Multi-tenant archi- Community, CRM, APIs, open-standards, tecture, easy deploy- Intranet, Email, new product master ment, Instant Update, Storage Billing, Payments Cloud Service infras- 4 Network Operation 5 Technology to manage 6 tructure that is secure, Center to monitor and roll-out ongoing reliable and scalable daily business software releases Scalability, 99,9% Uptime guarantee & Software lifecycles, uptime, certified monitoring, SLAs, development method- security, enterprise- updates, patches, ologies, built-in class cloud services downtime prevention migration
  • 4.
    1. SITEFORUM SocialBusiness Suite: A popular standard product that every company needs to grow business SITEFORUM Social Business Suite connects website visitors, employees, partners, customers. Corporate Website, CMS, Social Community, CRM, Marketing, Sales, Support, Intranet, Extranet, Online Meetings - all in one nicely integrated product. Generate leads, organize online collaboration, increase revenue, cut costs, grow business. Includes many standard cloud service options Our Social Business Suite is the first truly such as email, domain, storage, traffic, integrated suite of social business tools. It monitoring and uptime guarantee. provides a great foundation for many vertical cloud service offers such as:  Company websites for dealers , outlets, subsidiaries, franchisees  Career portals  Community portals Page  4
  • 5.
    2. Ability toverticalize the offer by adding industry-specific customizations SITEFORUM supports many different ways to customize / verticalize the standard product that serves as a base for your industry solution: Built-in feature management: Allows to turn built-in portal functionalities on / off Development environment SITEFORUM Studio: Enables you (or us) to change certain functions, extend them or build new ones Many APIs available / open-standards based: SITEFORUM supports a variety of different APIs on it’s technology layers. This can be used to connect or integrate existing business logic applications or functionalities that you might have available. New master version: All changes combined basically lead to a new master version that marks your new and innovative cloud computing offer / solution. Page  5
  • 6.
    3. Cloud ComputingPlatform that is built for roll-out, growth and mass-market Multi-tenant architecture: Allows you to run many independent instances (clients) on the same infrastructure. SITEFORUM runs on commodity hardware and does not need highly sophisticated and expensive hardware. Easy deployment, automated roll-out process: Allows your customers or your staff to setup new portals within seconds using our dynamic portal builder. Many management options: Contains many options for administrators to manage installations on the infrastructure to create, delete and modify portals. SITEFORUM’s Cloud Computing Platform is the Instant Update: Our technology enabling quick right technology to build and run cloud services roll-out and application of new versions and updates. Migrations are usually never headache- 100% Browser-based: All features can be free. Our Instant Update technology makes it accessed with a standard web-browser on a PC easy to keep all portals on the same version. or smart phone. Page  6
  • 7.
    3. Cloud ComputingPlatform that is built for roll-out, growth and mass-market Payment automation: We offer several ways to automate the whole payment process. From calculating usage fees to generating invoices to collecting funds and payments via credit card or wire transfer. Ready-for-mobile: The SITEFORUM Platform is certified by Apple to build apps for the iPhone, iPod and iPad. The “SITEFORUM iPhone app” is a successful application in the Apple AppStore and allows users to connect to any SITEFORUM portal in the world using their credentials, and login, post blog, upload picture and read latest contents. SITEFORUM’s Cloud Computing Platform is the You can build your own iPhone / iPad app on top right technology to build and run cloud services of it. Billing processes: Our platform can plug into your existing billing processes or you can use our built-in billing processes. Page  7
  • 8.
    3. Cloud ComputingPlatform that is built for roll-out, growth and mass-market
  • 9.
    3. Cloud ComputingPlatform that is built for roll-out, growth and mass-market
  • 10.
    3. Cloud ComputingPlatform that is built for roll-out, growth and mass-market
  • 11.
    3. Cloud ComputingPlatform that is built for roll-out, growth and mass-market Portals Webserver (Cluster) SITEFORUM Application Server (Cluster) Load Balancer Social Community Career Portal Employee Portal Mass Email Server Website DNS Management Social Business Codelager™ Instant Update SF Development Tools Centralized Storage Session Server Database Cache Server Cluster
  • 12.
    4. Cloud Serviceinfrastructure that is fast, secure, reliable, and scalable Since year 2001, we provide our customers with ready-to-go cloud services that include applications and all required hosting options. State-of-the-art: Our web infrastructure consists of proven, reliable, mass-market-ready hardware and software components. Datacenters: We own rack space in a very large datacenter in Germany and North America. Certified security: Our infrastructure serves high security standards and is certified by the Payment Card Industry as “PCI compliant”. That means that independent systems simulate hacks and try to break our infrastructure on an ongoing basis. Fault-tolerant: Our systems are usually setup redundantly and equipped with fail safe systems. Page  12
  • 13.
    4. Cloud Serviceinfrastructure that is fast, secure, reliable, and scalable Scalable: We run large cluster environments that serve several hundreds of thousands of users every day. We are familiar with the latest web technologies and operate systems that are optimized for large numbers of concurrent users. Cloud services: We take care of domain management, email, storage and traffic. Advanced Cloud Services: We also supply our customers with fully managed web infrastructures that include fault-tolerant, highly available, webservers, database servers, storage solutions, load balancers, mass email servers and clustered environments. We also offer more sophisticated services such as virtual private networks, sandbox /development servers, private and shared clouds. Page  13
  • 14.
    5. Network OperationCenter to monitor the service and daily business operations Uptime guarantee / SLAs: We are giving all our customers an uptime guarantee of 98% per month. We offer SLA’s that can go as high as 99.9% per month. This means only 45 minutes unexpected downtime per month. Maintain infrastructure: We maintain all components, apply updates, bugfixes and patches. Emergency cases: We manage emergency cases We offer many services to supply a smooth and 24/7, resolve hacks and DDOS attacks. We downtime-free service to our and your manage hardware defects and replace faulty customers. hardware. Uptime monitoring: We monitor all our Preventive actions: We analyze all events and customer websites, portals and communities logfiles and use that information to prevent from external sources. We simulate real guest downtime before it happens. We stress-test our accesses to the frontpage every 5 minutes. If systems regularly to be better prepared for such a frontpage does not open in time our emergency cases. network operation center people and experienced staff react. Page  14
  • 15.
    6. Technology tomanage and roll-out ongoing software releases Built-in migration: Our technology allows you to quickly roll-out and apply new versions and updates. Migrations are usually never headache- free. Our Instant Update technology makes it easy to keep all portals on the same version. Software lifecycle: We are familiar with all relevant software methodologies and technologies. We know how to implement agile software development processes and stabilize unstable software versions. We know how to roll-out new versions to We are familiar with lifecycles for software thousands of installations quickly. applications and know how to keep internet applications up-to-date, secure, easy-to-use and state-of-the-art. We provide you with all the technologies and methodologies to build, roll-out new versions and bugfix releases. Page  15
  • 16.
    Do You Have Any Questions? Web: www.siteforum.com Email: sales@siteforum.com Phone: +49 (361) 666 15810 Page  16