Generation 4.0: Working at the Intersection of People and Technology

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  • 1. Generation 4.0 Working @ the Intersection of People and Technology Erin Logsdon Consultant, Digital Solutions NELINET, Inc.
  • 2. What is a generation? • All the people living at the same time or of approximately the same age. http://www.flickr.com/photo_zoom.gne?id=2028762948&size=m http://www.flickr.com/photo_zoom.gne?id=525742850&size=m
  • 3. Source: http://www.flickr.com/photo_zoom.gne?id=361142443&size=o
  • 4. 4 Generations • Traditionalists – 1925-1942 • Baby Boomers – 1943-1960 • Generation X – 1961-1981 • Generation Y – 1982-2002 http://www.flickr.com/photo_zoom.gne?id=35724835&size=m
  • 5. Traditionalists
  • 6. Communication Boomer & Gen X Traditionalists • Honor the chain of command • Offer them job security • Value their experience • Appreciate their dedication Source: http://www.cnn.com/HEALTH/library/WL/00045.html
  • 7. Baby Boomers
  • 8. Generation X
  • 9. Communication Boomer --> Generation X • Get to the point • Use e-mail • Give them space • Get over the notion of dues paying • Lighten up Source: http://www.cnn.com/HEALTH/library/WL/00045.html
  • 10. http://www.flickr.com/photo_zoom.gne?id=474399662&size=m What do they want? & Source: http://www.flickr.com/photo_zoom.gne?id=581816877&size=m
  • 11. Source: http://www.flickr.com/photo_zoom.gne?id=19861632&size=l
  • 12. Generation Y
  • 13. Communication Boomer & Gen X Gen Y • Challenge them • Ask them their opinion • Find them a mentor • Provide timely feedback Source: http://www.cnn.com/HEALTH/library/WL/00045.html
  • 14. Source: http://www.flickr.com/photo_zoom.gne?id=431708434&size=m What do they want? Source: http://www.flickr.com/photo_zoom.gne?id=131488403&size=m
  • 15. http://www.us.randstad.com/2008WorldofWork.pdf
  • 16. Librarians by Age http://www.ala.org/ala/ors/reports/membership_younger.pdf
  • 17. Where did they go?
  • 18. Technology View • Anything that is in the world when you were born is normal and ordinary and is just a natural way the world works. • Anything that is invented between the time when you are 15 to 35 is new, revolutionary, and exciting, and you can possibly get a career in it. • Anything invented after you are 35 is against the natural order of things. » Douglas Adams, author of The Hitchhiker’s Guide to the Galaxy
  • 19. Online over time
  • 20. COMMUNICATION
  • 21. How can I reach you? • Phone • Web • Email • IM • Text Messaging • Twitter • RSS • Print • In Person • Facebook/MySpace
  • 22. Email is Dead! Long Live Email!
  • 23. OMG! In the fourth quarter of 2007, American cellphone subscribers for the first time sent text messages more than they phoned, according to Nielsen Mobile. Since then, the average subscriber’s volume of text messages has shot upward by 64 percent, while the average number of calls has dropped slightly. Source: http://www.nytimes.com/2008/09/29/technology/29drill.html?_r=2&adxnnl=1&pa rtner=rssuserland&emc=rss&adxnnlx=1222650007- Xrmxs+XS6Lh4rxM9s9uCMQ&oref=slogin&oref=slogin
  • 24. Instant Messaging 1.7 billion Instant Messages sent across AOL's messaging networks (AIM and ICQ) each day, during the quarter ended June 30, 2007 http://corp.aol.com/whoweare/facts.shtml
  • 25. Facebook had 44 million+ unique visitors in October 2008 Source: http://siteanalytics.compete.com/myspace.com+facebook.com/?metric=uv
  • 26. Media in the Lives of 8-18 year-olds Generation M: Media in the Lives of 8-18 year-olds, Executive Summary
  • 27. Media in the Lives of 8-18 year-olds Generation M: Media in the Lives of 8-18 year-olds, Executive Summary
  • 28. Integration
  • 29. Quiz Time! Which generation is the largest user of public libraries?
  • 30. Generation Y! http://www.pewinternet.org/PPF/r/231/report_display.asp
  • 31. http://www.pewinternet.org/pdfs/Pew_UI_LibrariesReport.pdf
  • 32. The IMLS National Study on the Use of Libraries, Museums and the Internet http://interconnectionsreport.org/
  • 33. Image Source: Cayusa
  • 34. Questions? Contact Info: Erin Logsdon logsdon@nelinet.net 508.597.1946 Additional Info: Source: http://www.flickr.com/photo_zoom.gne?id=327122302&size=m http://del.icio.us/taxonomylady/generations