Generation 4.0: Working at the Intersection of People and Technology
1. Generation 4.0
Working @ the Intersection
of People and Technology
Erin Logsdon
Consultant, Digital Solutions
NELINET, Inc.
2. What is a generation?
• All the people living at the same time or
of approximately the same age.
http://www.flickr.com/photo_zoom.gne?id=2028762948&size=m http://www.flickr.com/photo_zoom.gne?id=525742850&size=m
6. Communication
Boomer & Gen X Traditionalists
• Honor the chain of command
• Offer them job security
• Value their experience
• Appreciate their dedication
Source: http://www.cnn.com/HEALTH/library/WL/00045.html
9. Communication
Boomer --> Generation X
• Get to the point
• Use e-mail
• Give them space
• Get over the notion of dues paying
• Lighten up
Source: http://www.cnn.com/HEALTH/library/WL/00045.html
13. Communication
Boomer & Gen X Gen Y
• Challenge them
• Ask them their opinion
• Find them a mentor
• Provide timely feedback
Source: http://www.cnn.com/HEALTH/library/WL/00045.html
18. Technology View
• Anything that is in the world when you were
born is normal and ordinary and is just a
natural way the world works.
• Anything that is invented between the time
when you are 15 to 35 is new, revolutionary,
and exciting, and you can possibly get a career
in it.
• Anything invented after you are 35 is against
the natural order of things.
» Douglas Adams, author of The Hitchhiker’s Guide to the Galaxy
23. OMG!
In the fourth quarter of 2007,
American cellphone subscribers
for the first time sent text
messages more than they phoned,
according to Nielsen Mobile. Since
then, the average subscriber’s
volume of text messages has shot
upward by 64 percent, while the
average number of calls has
dropped slightly.
Source:
http://www.nytimes.com/2008/09/29/technology/29drill.html?_r=2&adxnnl=1&pa
rtner=rssuserland&emc=rss&adxnnlx=1222650007-
Xrmxs+XS6Lh4rxM9s9uCMQ&oref=slogin&oref=slogin
24. Instant Messaging
1.7 billion
Instant Messages sent across
AOL's messaging networks
(AIM and ICQ) each day,
during the quarter ended
June 30, 2007
http://corp.aol.com/whoweare/facts.shtml
25. Facebook had
44 million+
unique visitors in October 2008
Source: http://siteanalytics.compete.com/myspace.com+facebook.com/?metric=uv
26. Media in the Lives of 8-18 year-olds
Generation M: Media in the Lives of 8-18 year-olds, Executive Summary
27. Media in the Lives of 8-18 year-olds
Generation M: Media in the Lives of 8-18 year-olds, Executive Summary
