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Community building
Community building
Community building
Community building
Community building
Community building
Community building
Community building
Community building
Community building
Community building
Community building
Community building
Community building
Community building
Community building
Community building
Community building
Community building
Community building
Community building
Community building
Community building
Community building
Community building
Community building
Community building
Community building
Community building
Community building
Community building
Community building
Community building
Community building
Community building
Community building
Community building
Community building
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Community building

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Presentation given on #ehsaldmc on 7 March 2013. Talks about what a community is, why to build one, how to start and nurture a community and measure success.

Presentation given on #ehsaldmc on 7 March 2013. Talks about what a community is, why to build one, how to start and nurture a community and measure success.

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  • 1. Community building beyond social Koen Delvaux @kodel
  • 2. DEFINE A COMMUNITY @kodel
  • 3. Social Media is easyCommunity building is hard a decent online course costs $8000 USD‘community management’=moderating a social media presence =not what this is about @kodel
  • 4. values communityactivity interest @kodel
  • 5. MECHANISM BEHIND COMMUNITIES @kodel
  • 6. •  network •  force of like•  learn minded people•  make friends •  get project done•  find work •  influence•  get access •  defend interest YOU WIN/WIN COMMUNITY When you provide value to others, it will reflect positively on you @kodel
  • 7. The pyramid of influencesource: Alex de Carvalho, @alexdc @kodel
  • 8. source:Alex de Carvalho, @alexdc @kodel
  • 9. source:Alex de Carvalho, @alexdc @kodel
  • 10. source:Alex de Carvalho, @alexdc @kodel
  • 11. source:Alex de Carvalho, @alexdc @kodel
  • 12. source:Alex de Carvalho, @alexdc @kodel
  • 13. source:Alex de Carvalho, @alexdc @kodel
  • 14. WHY BUILD A COMMUNITY? @kodel
  • 15. Companies want communities to•  Do marketing for them (wrong!)•  Learn how they can become better•  Delegate work to people outside•  Do market research•  Develop a product or service•  Lower support cost•  Decrease churn @kodel
  • 16. EXAMPLES @kodel
  • 17. Lego @kodel
  • 18. RC Groups @kodel
  • 19. Banana Hobby(vendor of RC stuff, subforum on RC Groups) @kodel
  • 20. Zappy Baby @kodel
  • 21. Natuurpunt @kodel
  • 22. Patients Like Me @kodel
  • 23. HR community Belgium @kodel
  • 24. ‘Samen Groener’(initiative by Lampiris & Natuurpunt) @kodel
  • 25. Cocreation group(initiative by Lampiris) @kodel
  • 26. Internal community(based on the Yammer platform) @kodel
  • 27. HOW TO BUILD A COMMUNITY? @kodel
  • 28. The first steps (how to start)•  Select people (start with common interest)•  Propose what to do together•  Get exposure for the work, even if small•  Talk about goals (eliminate on values)•  Define membership•  Give active people a higher status•  Attract new people from network of existing•  Create core group to steer the initiative•  Get together physically (show the activity) @kodel
  • 29. Critical Success FactorsMembership: a feeling of belongingPurpose: goals of members match those of thecommunityIdentity: members have a way to express thatthey are part of the communityInfluence: members feel they can influence andbe influenced by the communityAttachment: members share an emotionalconnection @kodel
  • 30. Roles in community building source: Forrester, online community best practices @kodel
  • 31. COMMUNITY LIFECYCLE @kodel
  • 32. Phase 1: Inception•  Focus on growth•  Develop relationships with potential members•  Nurture an active core group•  Foster tone and styleThe community reaches critical mass when>50% of growth and activity is generated bymembers. source: the pillar summit @kodel
  • 33. Phase 2: Establishment•  Focus on activity•  Deepen sense of community•  Broaden outreach•  Create content for and about the community50 to 90% of growth and activity isgenerated by members. source: the pillar summit @kodel
  • 34. Phase 3: Maturity•  Focus on scaling the community•  Maintain sense of community•  Assess and opimize processes•  Co-create content and develop collective valueMore than 90% of growth and activity isgenerated by members. source: the pillar summit @kodel
  • 35. Phase 4: Mitosis•  Focus on division and expansion•  Monitor for subcommunity developments•  Consult community•  Conceive and establish new communityRepeat life cycle process for each newcommunity. source: the pillar summit @kodel
  • 36. HOW TO MEASURE @kodel
  • 37. Measuring success: quantitative•  Number of interactions versus number of members (=activity)•  How many people communicate externally about their membership?•  (if applicable) growth or requests for membership•  Value in $, e.g. number of ideas generated x value per idea + number of times mentioned on internet + value per mention @kodel
  • 38. Measuring success: qualitativeSet KPI’s for the previous parameters, butdon’t forget to also define your goals:•  retention•  acquisition•  customer care•  lowering development cost•  increasing product to market fit @kodel

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