Green   Elgg      and Bam!   
                            Alex      Tanchoco
Case Studies
Lions Clubs International Distri...
Purpose

   To share with you my experience in the
 introduction of social media at two different
organizations, hoping th...
Agenda
Personal Introduction
The Lions Clubs
Why Use Social Media?
Challenges
Why Elgg?
Pilot Server
Memorial Sloan-Ketter...
Introduction
Alex Tanchoco
Manager of Advanced Technologies
     Memorial Sloan-Kettering Cancer Center
Previous Roles - M...
Lions Clubs International
What is a Lions Club?
  World's Largest Service Club Organization
  ~1.3 Million Members Worldwi...
Why Use Social Media?
To improve collaboration within the district
Enhance the sense of community
Facilitate document shar...
Challenges
Website Support - I'm the only resource
            No budget!
Stumbling Upon Elgg
Google Search: Open Source Social Networking Software

Green Elgg ($Zero Dollar - High Value)
  $0penS...
Prototype Server Platform
Created Prototype server using Intel Atom processor
       Normally Found on Netbooks.
       Co...
Pilot Server Platform
                   www.lionsclubs.me

~5 Watts running Marvell 1.2 Ghz processor
Using SDHC flash me...
Other Hosting Options
    Hosted Elgg Services (from Elgg.org website)




GoDaddy.com also provide Elgg hosting services
lionsclubs.me
Introduction to MSKCC

After experimenting with Elgg with the Lions Club
and being impressed with it, I then introduced it...
Established in 1884, oldest and largest private cancer center
Mission: progressive control and cure of cancer through
prog...
Why Use Social Media at MSKCC?
Improve collaboration using social media
Enhance sense of community
Easy sharing of non-sen...
MSKCC Challenges
              Down Economy
Development Support - Zero Staff for Exploration
         Zero Social Media Bu...
MSKCC Pilot
Formed a multi-disciplinary committee Nov 2008.
Elgg based pilot site in place November 2008.
Running on Suse ...
MSKCC Status

Finalizing Policy/Guidelines on the use of social media.
Staff education and awareness about social technolo...
Take Aways
Know Your Target Audience
Develop policy and guidelines
Identify Your Contributors/Leaders vs.
Consumers/Follow...
Summary
Elgg's light footprint and community support has enabled us to
experiment with social media at very little cost.
E...
Q&A

Deferred to the next session which is a
           Panel Discussion
THANK YOU!
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Green Elgg and Bam!

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Presented as one of the case studies at ElggCampBoston09 help August 15 at Harvard University.

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Green Elgg and Bam!

  1. 1. Green Elgg and Bam!             Alex Tanchoco Case Studies Lions Clubs International District 20-R1 Memorial Sloan-Kettering Cancer Center Presented at Elgg Camp Boston 2009 Harvard University
  2. 2. Purpose To share with you my experience in the introduction of social media at two different organizations, hoping that it may help you get started.
  3. 3. Agenda Personal Introduction The Lions Clubs Why Use Social Media? Challenges Why Elgg? Pilot Server Memorial Sloan-Kettering Cancer Center Social Media Pilot Take Aways
  4. 4. Introduction Alex Tanchoco Manager of Advanced Technologies Memorial Sloan-Kettering Cancer Center Previous Roles - Manager of Server Technologies, Team Leader for Server Implementations, Database Systems Administration, Systems Programming (MSKCC, Merrill Lynch, City University of New York) Professional Memberships Society for Information Management IEEE Lions Clubs District 20R1 - Technology Chairperson and Zone Chairperson Rockland Centennial Lions Club - Immediate Past President Social Network Presence Elgg/LinkedIn/Twitter, experimented with CollectiveX (renamed to Groupsite), CubeTree, Yammer. I have no Facebook account; my teenage son pleaded not to friend him. ;-)
  5. 5. Lions Clubs International What is a Lions Club? World's Largest Service Club Organization ~1.3 Million Members Worldwide ~45,000 Clubs >200 Countries (On the web lionsclubs.org) The only major service organization where 100% of funds raised from the community actually goes to community service projects. Administration costs covered by membership and specific fund raising events. District 20-R1 - approximately 1200 members Serving Putnam, Rockland and Westchester Counties in New York State.
  6. 6. Why Use Social Media? To improve collaboration within the district Enhance the sense of community Facilitate document sharing (flyers, newsletters) Provide calendar for clubs and district events Share photos/blogs from these events Collaborate on Joint projects Help promote Lionism
  7. 7. Challenges Website Support - I'm the only resource No budget!
  8. 8. Stumbling Upon Elgg Google Search: Open Source Social Networking Software Green Elgg ($Zero Dollar - High Value) $0penSource Community $0 - Learning Curve - familiar LAMP platform $0 - Active Community $0 - Community Support (trac) $0 - Downloadable Community Plugins $0 - Downloadable Community Widgets
  9. 9. Prototype Server Platform Created Prototype server using Intel Atom processor Normally Found on Netbooks. Cool Processor - no FAN required Power Consumption: ~20 Watts vs. ~65 watts or higher.
  10. 10. Pilot Server Platform www.lionsclubs.me ~5 Watts running Marvell 1.2 Ghz processor Using SDHC flash memory for storage Runs Ubuntu 9.04 Boots with DHCP SSH to login Installed Apache, MySQL, PHP Installed Elgg 1.5 Subsequently Installed WebMin (web based Administration - webmin.com)
  11. 11. Other Hosting Options Hosted Elgg Services (from Elgg.org website) GoDaddy.com also provide Elgg hosting services
  12. 12. lionsclubs.me
  13. 13. Introduction to MSKCC After experimenting with Elgg with the Lions Club and being impressed with it, I then introduced it to MSKCC.
  14. 14. Established in 1884, oldest and largest private cancer center Mission: progressive control and cure of cancer through programs of patient care, clinical research, and education 2008 Stats ~$2B Annual Revenues Over 10,000 Employees 22,000 admissions, 466,000 outpatient visits 2008 Annual Report http://www.mskcc.org/mskcc/shared/graphics/AR_2008/pdf/MSKCC08AR.pdf
  15. 15. Why Use Social Media at MSKCC? Improve collaboration using social media Enhance sense of community Easy sharing of non-sensitive documents Complements MS Sharepoint (for more sensitive docs) Some Potential Use Cases: Clinical Research Graduate School/Post Docs Staff Onboarding Virtual Teams/Groups
  16. 16. MSKCC Challenges Down Economy Development Support - Zero Staff for Exploration Zero Social Media Budget!
  17. 17. MSKCC Pilot Formed a multi-disciplinary committee Nov 2008. Elgg based pilot site in place November 2008. Running on Suse Linux Enterprise Server as a virtual machine on a Xen Server. Zero Footprint Server (well sort of) Initial pilot started with about a dozen people.
  18. 18. MSKCC Status Finalizing Policy/Guidelines on the use of social media. Staff education and awareness about social technology through meetings/presentations. Expanded Pilot - Currently about 300 pilot users. Approximately 50 groups. Submitted budget for a production system in 2010. Anticipates 1500 active users in production.
  19. 19. Take Aways Know Your Target Audience Develop policy and guidelines Identify Your Contributors/Leaders vs. Consumers/Followers Listen to users and implement feature requests and problem fixes quickly. Single Signon - not having to remember another set of userid/password. Elgg facilitated prototype/pilot at minimal cost. Production class professional support may be hard to come by (at least at the moment)
  20. 20. Summary Elgg's light footprint and community support has enabled us to experiment with social media at very little cost. Elegant, flexible and open design allows developers to continue to extend the Elgg platform. Integration with LDAP, OpenID, Twitter, Facebook will help with continued adoption. Community support is adequate for experimentation or small communities but availability of commercial support or trained staff will be essential for production corporate/enterprise deployments.
  21. 21. Q&A Deferred to the next session which is a Panel Discussion
  22. 22. THANK YOU!

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