Social media changing the structures of everyday life

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How social media is influencing our society, our companies, politics and even our brains.

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Social media changing the structures of everyday life

  1. 1. Social Media changing the structures of everyday life By MedeMerkers Koen Delvaux @kodel
  2. 2. SOCIAL MEDIA INTRODUCTION
  3. 3. These are the new media
  4. 4. A fancy name foronline conversations
  5. 5. Mass Media 33 hours internet 16 hours television 4 hours magazines
  6. 6. <More time is spent on Facebook than on all other sites
  7. 7. 4.400.000 users
  8. 8. Facebook: not only youngsters
  9. 9. Active populationis largest +55 is growing fastest
  10. 10. HOW IS SOCIAL MEDIA CHANGING US?
  11. 11. MASLO Maslow hierarchy of needs Preferably from behind my computer
  12. 12. Agriculture revolutionMASLOS HIERARCHY OF NEEDS no longer hungry Industrial revolution no longer needy Information revolution no longer interested
  13. 13. PEOPLE WANT TO ACHIEVE THINGS I want to be someone! Preferably from behind my computer
  14. 14. Andy WarholIn the future, everyonewill be world-famous for15 minutes.
  15. 15. #tvvv
  16. 16. SECOND SCREEN IN #TVVV Twitter as defense against time shifting
  17. 17. SECOND SCREEN Attention: danger for #hashtag hijack
  18. 18. TWUNCH Counter reaction: going back offline
  19. 19. RELATION NEOCORTEX SIZE150 DUNBAR’S NUMBER
  20. 20. RELATION NEOCORTEX SIZE SMARTER ANIMALS= MORE RELATIONS
  21. 21. RELATION NEOCORTEX SIZE INTERNET= CHANGING OUR BRAINS
  22. 22. COMPANIES ARE CHANGING
  23. 23. CO-CREATIONCustomers become part of your companyEmpower them, respect them
  24. 24. Co-creation that links people in a community
  25. 25. BRANDS ARE THE NEW RELIGION
  26. 26. BRANDS ARE THE NEW RELIGION
  27. 27. FACILITATE instead of CONTROL
  28. 28. Zappos defines customer happiness as their mission
  29. 29. Customer care is the new marketing
  30. 30. INTERMEDIATES LOSE POWER DIRECT PEER 2 PEER INTERACTIONS
  31. 31. SELF ORGANIZATION YAMMER AS THE NEW INTRANET
  32. 32. POLITICS BECOMES TRANSPARENT
  33. 33. OBAMA TALKING TO CITIZENS The President in a Google+ hangout
  34. 34. OBAMA CAMPAIGNING Obama sharing official Campaign Playlist on Spotify
  35. 35. POLICE IN FUNNY YOUTUBE VIDEO Antwerp police: censorship against ‘teambuilding’ of police force
  36. 36. LEARNING CHANGES COMPLETELY
  37. 37. Using game theory toencourage user engagement
  38. 38. NOT ABOUT GAMES!
  39. 39. FROM: GABE ZICHERMANN Incremental Systemic action view Response to incentives Gamification is the intersection of loyalty, game design and behavior
  40. 40. EXAMPLE OF USE Piano stairs And less people use the escalator
  41. 41. GAMIFICATION IN ACTION ‘Nudge’ is about influencing without economic incentive (choice arch.)
  42. 42. GAMIFICATION IN ACTION Giving car drivers feedback Who is the best eco driver?
  43. 43. GAMIFICATION IN ACTION TopGear’s fan of the month creating an incentive to submit content
  44. 44. GAMIFICATION IN ACTION LinkedIn gives you a progress bar Encouraging to continue (but: no levels)
  45. 45. GAMIFICATION IN ACTION Huffington post using badges Reading & sharing creates status
  46. 46. GAMIFICATION IN ACTION Facebook shows activity feed If others are doing it, it must be good
  47. 47. GAMIFICATION IN ACTION Klout is using achievements (but what is the meaning behind them?)
  48. 48. WARNING: PURPOSE IS KEY (Autonomy & Mastery) + Purpose Add something meaningful or it dies (Daniel Pink)
  49. 49. YOUR ROLE IN THIS NEW WORLD
  50. 50. BRANDED INITIATIVES
  51. 51. Interested? MedeMerkers Kardinaal Mercierplein 2 2800 Mechelen 016/81.91.33 info@medemerkers.be twitter: @medemerkers www.medemerkers.be

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