Social media privacy in the office

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As an employer, you are responsible for the online privacy of your employees. You should figure out how to deal with that. This presentation gives a few guidelines.

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Social media privacy in the office

  1. 1. Social Media privacy in the office Koen Delvaux @kodel
  2. 2. (also known as) Publishing colleagues in bikinis on social media Koen Delvaux @kodel
  3. 3. @kodelKoen Delvaux
  4. 4. SOCIAL MEDIA PRIVACY IS HARD
  5. 5. MEET THEZUCKERBERG FAMILY @kodel
  6. 6. If even Randi can’t figure it out… … you certainly will not @kodel
  7. 7. COMPANIES LIKE TO BE SOCIAL
  8. 8. Employees like to have fun @kodel
  9. 9. Employer brandingShowing how much fun your employees have. @kodel
  10. 10. Company eventsHow to share the fun without being ridiculous? @kodel
  11. 11. Teambuilding!Creating a bond, but what with images out of context? @kodel
  12. 12. EMPLOYEES LIKE TO BE SOCIAL
  13. 13. The secret planWe’re working on something exciting!Does the competition need to know this too? @kodel
  14. 14. Exposing partnersChecking in at a customer or supplierMaybe you’re giving info to competitors? @kodel
  15. 15. Picturing colleaguesSometimes it’s fun, other times it’s bullying @kodel
  16. 16. WHAT CAN YOU DO ABOUT IT?
  17. 17. 1 CREATE AWARENESS•  Use examples to ensure people think about what they are doing•  Don’t start with rules & regulations @kodel
  18. 18. 2 SOCIAL MEDIA POLICY•  Not only what employees can post•  Also what the employer can post (opt in) (no tools needed. It’s about agreements that are made after discussions with staff) @kodel
  19. 19. 3 NO TWEET EVENTS•  For every company party, make clear if there will be tweeting or not•  Alternative: No Tweeting after midnight @kodel
  20. 20. 4 OPT-IN FOR PROMOS •  Ask for volunteers when a camera crew hits the work floor •  Announce beforehand that cameras will be present @kodel
  21. 21. 4 PROVIDE INTERNAL NETWORKS•  Ensure your intranet is participative: Yammer or (a good) Sharepoint site•  If not, people will create Facebook groups•  Ensure the rules of the internal network are clear (= no sharing externally) @kodel
  22. 22. SOME TECHNOLOGY TIPS
  23. 23. Youtube: unlisted video’s (unlisted playlists are however not supported) @kodel
  24. 24. Flickr: guest pass @kodel
  25. 25. Yammer: instant intranet Allows for more control than closed Facebook groups @kodel
  26. 26. WHERE ARE THE BOOBIES?
  27. 27. Younger people couldn’t care less bridge the generation gap, but don’t settle for the lowest denominator @kodel
  28. 28. THANK YOU@kodel

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