This document discusses outfit choices for different aspects of an artist's promotional materials. For an interview, a blazer with jeans was chosen to look casual but fitting. For a poster shoot showing only the top half, a top with spiked shoulders was selected to express fighting attitude. For an intro shoot where the artist discusses home life, a comfortable outfit was chosen. For the album cover shoot, a simple black and white outfit was used to highlight innocence and style as the artist breaks into the industry.
2. The Interview
Although the interview we are
conducting is not a normal
interview e.g. for a job, I still
decided to add some formality
which is why I decided the artist
should wear a blazer as you can
put with jeans to make it look
casual but still fitting to the
occasion of a TV interview. A lot
of stars when they are more
established show up to TV
interviews in the style of clothing
they wear in music videos etc. to
express themselves. As our artist
is still discovering herself in her
career, this seemed like the
perfect thing to wear while still
expressing the humble, down to
3. The Poster Shoot
For this shoot, only the top
half of the artist will be
exposed. I chose a top like
this as it has a fighting
attitude which is
demonstrated with the spikes
on the shoulder blades of the
top. This allows the artist to
express that in the future the
audience she has built can
express more from her. The
top is unrevealing but stylish
which coincides with the
personality and branding of
the artist.
4. The Intro Shoot
This outfit is very down to earth
and comfy. As the introduction
has been put in the Digipak to
get this message across to the
audience it seemed
appropriate for her to wear this.
Especially because the artist is
talking a lot about her home life
and past and this kind of outfit
is something you could
comfortably wear at home
around people that you are
comforted by. This is the
approach we want the fans to
feel towards the artist they are
following.
5. The Front Shoot
Although the front cover is the most
inciting bit of the Digipak for the
audience as it shows the artist at her
best, a simplistic outfit was chosen
to highlight the innocence and style
our artist would be using to break
into the industry. The colours black
and white are very simplistic but
classics, which is the kind of attitude
we wanted our artist to promote.
The shot of the front cover is from
the shoulders up, just enough to
expose the white jumper which
represent innocence but in this case
innocence of the industry. The main
attraction comes from the make-up,
jewellery and positioning of the artist
6. The Front Shoot
Although the front cover is the most
inciting bit of the Digipak for the
audience as it shows the artist at her
best, a simplistic outfit was chosen
to highlight the innocence and style
our artist would be using to break
into the industry. The colours black
and white are very simplistic but
classics, which is the kind of attitude
we wanted our artist to promote.
The shot of the front cover is from
the shoulders up, just enough to
expose the white jumper which
represent innocence but in this case
innocence of the industry. The main
attraction comes from the make-up,
jewellery and positioning of the artist
